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Capital One Mascot Challenge

Date post: 22-Nov-2014
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Description:
College football mascots compete to be the favorite college mascot. Humorous videos show engaging back stories for each mascot. Bracket-based voting is aimed at furthering engagement and getting people to return to the mobile site to vote.
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TM Copyright 2011 Nellymoser, Inc. Proprietary and Confidential www.nellymoser.com +1-781-645-1515 Capital One Mascot Challenge We turn action codes into mobile engagement on any mobile phone.
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Page 1: Capital One Mascot Challenge

TM

Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515

Capital One Mascot Challenge

We turn action codes into mobile engagement on any mobile phone.

Page 2: Capital One Mascot Challenge

TM

Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 2

Entertainment and Interaction Engages Fans

Video Clips Show Mascots in Action

Fans Vote in Mascot Showdown

Page 3: Capital One Mascot Challenge

TM

Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 3

College Fans Interact With Voting and Sharing

Share Leads to BrandedPost and Option to Comment

Page 4: Capital One Mascot Challenge

TM

Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 4

Extend the Engagement With Video Playlist

Videos Provide Humorous Vignettes for Each Mascot

Page 5: Capital One Mascot Challenge

TM

Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515

Thank you.

For more information:

www.nellymoser.com1-781-645-1515

We turn action codes into mobile engagement on any mobile phone.


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