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Brand Development. Strategic Counsel. Advertising. Public Relations. Design.
Capitalize on the Wealth of Our Experience.
Allegheny Financial Group
Canadian Imperial Bank of Commerce
Dollar Bank
First Seneca Bank
Integra Bank
Mellon Bank
Merrill Lynch
National City Bank
PNC
Second National Bank
Sky Bank
Smithfield Trust Company
Texas Commerce Bank
Union National Bank
Wachovia
Dymun + Company’s senior levelaccount team offers over 125 years offinancial knowledge that includes
marketing experience with the followingbanks and financial institutions:
Allegheny Financial Group Awareness CampaignWe created this campaign by asking potential clients how they saw their own financial picture.
The idea was to make people stop, think and relate to AFG in a very real way. Someone said
they saw their finances as a “garden being hammered by hail and devoured by grasshoppers.”
Others compared their financial situation to “a junkyard” or saw themselves as being “lost in
a fog” and hoping for the best. We used these real-life, gut-level visualizations throughout the
campaign to create awareness, empathy and a unique value proposition. One that is not based
on fantasy, but built on meeting customers right where they really live.
When we first meet, many of our clients haven’t the foggiest idea what
their whole financial picture looks like. In fact, no two look the same.
Yours is unique. Enter Allegheny Financial Group. Through face-to-face
meetings, a highly experienced team, and a superior standard of service,
we’ll help you see your whole financial picture with our unbiased insight.
You’ ll get a complete financial portrait of where you want to be, and the
financial guidance to get you there.
H OW WO U L D YYoouu D E S C R I B E YYoouu rr F I N A N C I A L P I C T U R E ?
Visitalleghenyfinancial.com or call 866-620-6760. And improve your picture.
Allegheny Financial Group Awareness Campaign Print Ad Number 2
Just because we live in an uncertain financial environment doesn’t mean you
have to picture the worst for your investments. Yet times like these can challenge
any person’s financial goals and tolerance for risk. That’s where Allegheny
Financial Group comes in. Through face-to-face meetings, a highly experienced
team, and unbiased insight, we’ll help identify opportunities and create a
financial plan that’s just right for you. So you’ll feel comfortable with any
financial climate that lies ahead.
H OW WO U L D YYoouu D E S C R I B E YYoouu rr F I N A N C I A L P I C T U R E ?
Visitalleghenyfinancial.com or call 866-620-6760. And improve your picture.
Allegheny Financial Group Awareness Campaign Print Ad Number 3
Having money doesn’t always make life easier. Eventually the ever-changing
complexities of your financial questions, goals and responsibilities make you
realize that you need more than just another investment tip. You need a
real plan. And real attention. Talk to Allegheny Financial Group. Through
regular face-to-face meetings, meticulous care for every facet of your finances,
and our unbiased insight, we can act as curator of your whole financial
picture. Giving you something that transcends the dollar value of money:
Peace of mind.
H OW WO U L D YYoouu D E S C R I B E YYoouu rr F I N A N C I A L P I C T U R E ?
Visitalleghenyfinancial.com or call 866-620-6760. And improve your picture.
Allegheny Financial Group Awareness Campaign Print Ad Number 4
Saving and investing take you a long way. And then you come to a crossroads.
The complexities of your financial success, goals and responsibilities make
you realize that you need someone to turn to for more than just investment
advice. You need a real plan. And real attention. Talk to Allegheny Financial
Group. Through regular face-to-face meetings, meticulous care for every facet
of your finances, and our unbiased insight, we can act as curator of your
whole financial picture. Giving you something that transcends wealth.
Peace of mind.
H OW WO U L D YYoouu D E S C R I B E YYoouu rr F I N A N C I A L P I C T U R E ?
Visitalleghenyfinancial.com or call 866-620-6760. And improve your picture.
Allegheny Financial Group Awareness Campaign Print Ad Number 5
After years of saving and investing you may feel some satisfaction at having
created some wealth. But eventually, having disparate financial instruments
with disconnected strategies, or no strategy at all, will make you realize that you
need a well-orchestrated plan. And real attention. Talk to Allegheny Financial Group.
Through regular face-to-face meetings, meticulous care for every facet of your
finances, and our unbiased insight, we can act as curator of your entire financial
picture. Giving you something that transcends the dollar value of your assets.
Peace of mind.
H OW WO U L D YYoouu D E S C R I B E YYoouu rr F I N A N C I A L P I C T U R E ?
Visitalleghenyfinancial.com or call 866-620-6760. And improve your picture.
It could usesome harmony.
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Smithfield Trust Company Capabilities BrochureThis corporate capabilities brochure reminds prospects that the story of their money transcends
a balance sheet. The story of their wealth reflects the story of their life and accomplishments.
It’s a story that reaches across generations.
t h e L i f e s t o r y o f y o u r w e a l t h
Dollar Bank Institutional AdvertisingUsing the graphics of the dollar bill as a reinforcing icon for the Dollar Bank name
and brand, this ad is part of a campaign that demonstrates Dollar Bank’s customer-oriented
mission and investment in the communities they have long served.
What’s the value of a Dollar?
Money is economic energy.
It has the power to fuel all manner of aspiration and enterprise.
Since 1855, we have invested billions of dollars in
millions of lives and thousands of businesses in Western Pennsylvania.
And because we will remain independent
and rooted in the people, commerce and values of this area,
Dollar Bank will be here to ensure that this currency of
growth and opportunity continues to energize the entrepreneurial
spirit and imagination of the region.
For many lives and businesses and generations to come.
That’s the value of a Dollar.
Copyright © 2004, Dollar Bank, Federal Savings Bank.
dollarbank.comregionalshowcase.com
1-800-242-BANK
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Dollar Bank, Federal Savings Bank.
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Dollar Bank Private BankingThis leave-behind kit is aimed at Private Banking prospects and customers. It utilizes Dollar Bank’s
landmark building to create an image of stability and community connection.
Dollar Bank Private BankingThe kit presents Dollar Bank’s Private Banking offering in a way that reflects its 150-year heritage
and good old-fashioned service ethic.
Dollar Bank Community Message CampaignThis is one in a series of community messages differentiating Dollar Bank’s values. The series
communicates the unique virtues of Dollar Bank’s mutuality and heritage of serving
community stakeholders, not shareholders.
WHY ONE PLUS ONE DOESN’T ALWAYS ADD UP.
Equal Housing Lender. Member FDIC. Dollar Bank, Federal Savings Bank. Inquiries: 1-800-242-BANK
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+ =
Pennsylvania. Our customer base has grown
here, not because of acquisitions, but because of
our steadfast dedication. The hard work of our
employees and that of our customers is woven
into the fabric of the region. And no matter what
shape tomorrow’s tapestry may take, Dollar Bank
will continue to be a vital and independent part of
it. Offering retail, commercial and corporate
customers a strong choice, other than just another
big bank.
We are a 5.8 billion dollar full-service bank
that’s small enough to care about regional issues,
but also big enough to do something about them.
You will not see us exchange the interests and
needs of account holders for those of shareholders.
As a mutual bank, we have no stock to sell. As a
strongly capitalized bank, we have no reason to
sell. To us, your street will always remain more
important than Wall Street.
And while our convictions may flow against the
tide of opportunistic mergers created by weakened
financial institutions, so be it. We will remain a
strong independent resource for our customers
and theregion we serve.
That is the power of one. Standing alone.
Standing for something.
ank mergers and failures touch a region’s
most basic needs and goals. A home. A comfortable
retirement. A business start-up or expansion.
What troubles us is that these consolidations
among financial institutions result in fewer
customer choices. Fewer checks and balances.
And many questions.
Some are questions of size. What are the real
benefits of bigness to a retail customer? Or a
corporate customer? At what point does the
impersonality of banking by the numbers offset
any presumed economies and efficiencies
of scale?
And how does size impact relationships?
Financial factories, by definition, cannot sit
across the desk from a customer. Or look into
the eyes of a would-be borrower and understand
unique circumstances, one-to-one.
There are questions about competition. Will the
market truly be free and open if more than half
of a region’s dollars flow through only one institution?
Will retail and commercial customers have the
choices they deserve? Will lending criteria be what
they should be and services what they could be?
For 153 years Dollar Bank has committed itself
to the people and businesses of Southwestern
B
Dollar Bank Community Message Number 2
Equal Housing Lender. Member FDIC. Dollar Bank, Federal Savings Bank. Inquiries: 1-800-242-BANK
SM
THE REAL FACE ON THE DOLLAR.
n a bright spring day in 1863, a
riverman wearing his “Sunday-best”
shirt, briskly walked along Fourth
Avenue in downtown Pittsburgh.
He was a man on his way to what
was for him an important event.
Inside his pants pocket,
clutched in his hand, he carried the
sum of $2.55 with which he was
about to open a savings account.With
a bank that had been chartered to accept
the one dollar deposits of people like him—
tradesmen, laborers and merchants.
And though some of his co-workers entrusted their savings
to the dubious security of their mattresses, this riverman liked
the notion of earning interest on his savings. What’s more, he
trusted this bank, called Dollar Bank, to return his money
when he needed it.
At its core, banking has always been a business of trust.
Depositors place their hard-earned dollars in a bank, trusting
that they will be paid back. With interest. A bank takes that
hard-earned money and lends it to another person or a business,
trusting that person or business to pay back the loan. So the
bank can repay its depositors what was theirs to begin with.
And while these transactions involve dollars, the real
currency we deal with is what those dollars represent. The
needs and goals of our customers. A larger home in the North
Hills. A college education for a daughter. A start up software
company in Monroeville. A grow ing communications
firm downtown.
That is why the trust we share with our customers is so
important to us. And that is why for us each dollar deposited and
each dollar lent has a face—which is not George Washington’s.
It’s the nurse saving for an advanced degree. The newlyweds
furnishing their first apartment. The English teacher finally
enjoying a hard-earned retirement.
Yes, we take banking very personally. In every sense of the
word. Which is why the growing frequency of bank mergers
and acqui sitions are of such concern to us. The trend toward
fewer and fewer banks, farther and farther away from the faces
on the dollars raises serious questions.
When decisions are made
thousands of miles away, how can
neighborhoods be anything less
than faceless areas on a marketing
dynamics map? How can
customers be anything more than
numbers? What does a New York
bank know about the proud 50 year
history of a Crafton printing company
and the work ethic of its employees?
How much can a California-based bank
really care about the economic development of the region?
The more we ponder these issues, the stronger our resolve
grows to remain an independent regional bank, true to our
roots and relationships in Western Pennsylvania. As the oldest
continuously operating bank in Pittsburgh, we feel an intense
responsibility to provide products and services that grow out
of our understanding and feel for the area, its people and their
values. This responsibility is one that extends far beyond
dollars and cents. Whether they be with individuals, small
businesses, corporations, or non-profit organizations, we
approach our relationships as a neighbor with a neighbor. And
in each case we make it our mission to see the faces, the real
faces on the dollar.
For 140 years, we have shared the good times as well as
those not-so-good. Together we weathered a Depression, and
later participated in a Renaissance. And we fully intend to be
an important and independent part of this community for the
next 140 years. We will not sell ourselves short, or sell our
customers out by being acquired. How can we be so sure? As
a mutual bank, we have no stock to offer. As a strongly
capitalized bank, we have no reason to sell.
Thus, our decisions and actions will continue to be motivated
by the region’s Main Streets, not Wall Street; by the needs of
local account holders instead of distant shareholders.
That is both a promise and a pledge. To our customers. To
our employees. To the people and businesses of Pittsburgh.
And to the great-great-grandchildren of that riverman, who
still call Dollar Bank their bank.
O
Dollar Bank Community Message Number 3
D E E P R O O T E D H E A D Q U A R T E R S
V E R S U S T R A N S P L A N T E D O U T P O S T S .
Equal Housing Lender. Member FDIC. Dollar Bank, Federal Savings Bank. Inquiries: 1-800-242-BANK
W
SM
hat’s the difference between
a bank that transplants itself
from very distant and
different soil and a bank
headquartered here
whose roots in the
Pittsburgh region go
back a century and a half?
After all, a regional outpost
is just about the same as a
headquarters. Or is it?
Banks based in a distant
city that transplant
themselves by buying other
banks simply cannot attend
to regional issues and opportunities with the care
and understanding of a bank rooted here.
The relationship these transplanted banks have
with the community is not based on shared history,
but is predicated on how much profit they can
harvest here and send back to the corporate coffers
located in another state or another country.
In contrast, each year Dollar Bank returns
billions of dollars to the regional economy. Not
New York, Providence, or Cincinnati.
Our roots go deep here. For over 150 years,
Dollar Bank has remained headquartered in
Pittsburgh and steadfastly independent.
Answerable not to the demands of
a distant corporate office or to
the dictates of Wall Street.
But only to the main streets
of this region we call home.
And because of our
longstanding headquarters
relationship, we share a
unique interdependence with
this region.
One that is based on
mutual respect, trust, and
deep local insights that guide
the decisions we make, as
well as the innovative, customized products and
services that we offer.
From the day we opened in 1855, offering the
very first savings accounts readily available to the
people of Pittsburgh, to our on-going support of
the David L. Lawrence Convention Center, we have
remained true to our roots here. Growing and
helping the region to grow.
Here is where we have been firmly planted for
a century and a half.
Here is where we will bear fruit for decades
to come.
Dollar Bank Community Message Number 4
T H E VA L U E O F I N D E P E N D E N C E I N
C U S T O M E R - F O C U S E D B A N K I N G .
n today’s world, there is one fundamental
and meaningful difference among banks.
It’s not size, or number of branches, or product
mix. This difference runs much deeper.
It centers on where a customer ranks in the
hierarchy of importance to the bank.
You have only to follow the recent
financial headlines
to see what can happen
when a financial institution
loses its focus on the
customers, and turns its
attention to shareholders.
The simple fact is that
a stock-based bank is
beholden tothe shareholder
first, and the customer
second. It is subject to the
ebb and flow of stock price.
It is not completely
free to act solely on behalf
of the customer. It is, rather, motivated
by gain on behalf of shareholders.
This is the very reason why Dollar Bank has
remained steadfastly independent of Wall Street
since 1855. And since our beginning, we have
celebrated our independence with an ongoing
mission: To focus solely on the customer and
the region we serve.
Because we are independent, we are free to
make choices that protect the interests of our
customers. We have chosen to be strongly
capitalized to give our depositors security well
beyond FDIC insurance.
We will not be pushed, prodded, or pulled
into actions that are
detrimental to our
customers. For example,
we have never issued
a sub-prime loan.
This philosophy
permeates throughout
our entire organization.
And since we are the
region’s largest mutual
bank that is independent
of Wall Street, our sense
of responsibility, civic
pride and customer
commitment will only
strengthen in the future.
If all of this sounds unusual, it is.
To us, banking has never been, and never
will be, about shareholder needs.
To us banking will continue to be about customer
needs. Period.
That’s the value of our independence.
That’s the value of a Dollar.
Equal Housing Lender. Member FDIC. Dollar Bank, Federal Savings Bank. Inquiries: 1-800-242-BANK
I
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If you’d like to tap into our wealth of experience,please contact us anytime.
D Y M U N + C O M P A N Y
P e t e S c a r v e l i sA c c o u n t D i r e c t o r
2OO First AvenuePittsburgh PA 15222
direct 412 281•2350 ext 218
tel 412 281•2345 fax 412 281•3493
cell 216.402.0580
pscarvelis@dymun•comwww•dymun •com
D Y M U N + C O M P A N Y
C r a i g O t t oP a r t n e r , C r e a t i v e D i r e c t o r
2OO First AvenuePittsburgh PA 15222
tel 412 281•2345
fax 412 281•8275
cotto@dymun•comwww•dymun •com
D Y M U N + C O M P A N Y
M i k e P r o v e n z a n oMa n a g i n g P a r t n e r , C OO
2OO First AvenuePittsburgh PA 15222
direct 412 281•2350 ext 212
tel 412 281•2345 fax 412 281•3493
mprovenzano@dymun•comwww•dymun •com
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