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Capitalizing on Organizational Change: How to manage the
benefits, dynamics and transitions
Claudette Rowley September 11, 2013
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Advising nonprofits in:
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• Planning
• Organizational Development
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Today’s Speakers
Claudette Rowley Coach, Consultant, Author
Metavoice
Assisting with chat questions: Jamie Maloney, 4Good
Founding Director of Nonprofit Webinars and Host:
Sam Frank, Synthesis Partnership
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P R E S E N T E D B Y C L A U D E T T E R O W L E Y
Capitalizing on
Organizational Change
Take Aways
Learn the difference between change and transition
Understand the five stages of organizational change
Discover tools, strategies and tips for capitalizing on organizational change
Your Change Style
Examine how you typically transition through change:
1. How do you react to the change?
2. What have been your past experiences with change?
3. In what ways do you respond well to change?
4. How would you like to improve your response to change?
Change and Transition
Change is the event. * Transition is the psychological process of adapting to the
change. Ending Neutral Zone Beginning
*Based on the work of William Bridges, author of Transitions and other books.
Stages of Transition
Transition is:
“a natural renewal sequence of letting go, embracing and exploring the time between realities, and then setting off on the chosen path to the future”. –William Bridges
The end – “the letting go”
The neutral zone – “exploring time between realities”
The new beginning – “setting off on the chosen path to the future”
Transitions Assessment
William Bridges’ website:
http://www.wmbridges.com
Questions to Ponder
How does the change benefit the organization? What are the benefits for me?
What am I losing? What are the opportunities for me and for others (even if
I wouldn’t have chosen this change)? What can I learn from this change? What is available for all of us?
The J-Curve: Five Stages of Change
Stage 1: The Plateau
Stage 2: The Cliff
Stage 3: The Valley
Stage 4: The Ascent
Stage 5: The Mountaintop
From the work of Jerald M. Jellison, Managing the Dynamics of Change
The J-Curve Diagram
Three Camps
People fall into one of three camps:
“Let’s change”
“Wait and see”
“Resisters”
Stage 1: The Plateau
At the beginning of change, employees are on a performance plateau – they know what they’re doing.
Range of reactions to change: excitement, resistance, doubt, fear.
Execution of change comes down to people doing things differently. Need to understand people who are negative or resistant to change.
Stage 2: The Cliff
Begins when people start trying to do things in new ways.
Performance drops – failures outpace successes.
For some, resistance can increase as mistakes increase.
Thoughts and emotions can turn more negative; “buyer’s remorse” may surface.
Stage 3: The Valley
Things starts bottoming out – mistakes aren’t as frequent or large.
More is happening right than wrong.
Negativity decreases; successes start to accumulate.
Employees still feel uncertain and as though they’re trying to master new skills and responsibilities.
Stage 4: The Ascent
Performance is improving impressively.
Success becoming reinforcing and motivating.
Skills are sharpened, new procedures are
established, coordination is better.
Employees are in stage 4 when they view problems as solvable and look for constructive ways to deal with issues.
The Mountaintop
During stages 2, 3 & 4, performance was below pre-change level.
Now it’s climbed to matching the old ways of doing things.
Some will find innovative ways to apply new approaches, invent solutions, and creativity will fuel productivity.
Celebrate people who have made biggest contributions.
Change Happens at Different Rates
Different parts of an organization will move through the process of adapting to and accepting change at different rates and at different times.
Leadership may already be moving through stages 4 & 5 when change is announced.
Questions to Ponder
Where are you on the J-Curve? If you have direct reports, where are they?
Are different departments at different stages?
What resistance do you experience? What behaviors do you see? What has helped? What has hurt?
Three-Legged Stool of Change
Communicate the implementation
Reward and acknowledge
Create accountability
From the work of Jerald M. Jellison, Managing the Dynamics of Change
Communicate the implementation
1. What are the actual changes people are being asked to make?
2. What are the doable steps?
3. Stay away from abstract and general words.
4. Focus on specific behaviors or outcomes: What do you want people to do (and not do)?
In what specific situations?
How would you know if they were doing it?
What would a good performer do?
From the work of Jerald M. Jellison, Managing the Dynamics of Change
When to Use/Not Use This Communication Tool?
When people are learning new behaviors and are struggling.
Don’t use with people are already motivated; they may feel micro-managed.
Avoid micro-management by asking open-ended questions: How, what and why questions.
Rewards and Acknowledgment
Employees want and need rewards when performance is dropping in stages 2 & 3.
They are learning, making mistakes, and not performing as well, and need help finding the benefit/positives in what they’re doing.
What stops us from praising?
Might show favorites.
Think people already know.
They should be performing well.
Could appear soft or unprofessional.
Specify the Praise
Not just “Great job”, but “Great job. The extra effort you put into that report really made the difference.”
Watch for opportunities to praise anything – even effort or trying.
People do not like to perform below standards or make mistakes.
Personalize Your Praise
Jellison suggests these questions to personalize your praise:
How have the person’s actions helped you?
Why is their contribution helpful at this time?
Exactly how did they do it?
How did it help the organization?
When People are Emotionally Blocked
Strategies to help them:
- Acknowledgment: Use their language.
- Make it safe to learn and make mistakes – how you react to mistakes makes a difference.
- Overcome objections: What can I do to … • Make it easy for you to try this?
• Reduce the work involved in initiating this change?
• Remove obstacles that make it hard for you to try this new approach?
• Make it less frightening to experiment with this new situation?
• Support you in beginning this transition?
From the work of Jerald M. Jellison, Managing the Dynamics of Change
Create Accountability
Accountability answers the question: What have we agreed to do?
Behavior
Specific action steps
Mindset
During transition, accountability needs to be grounded in “where are we in the change process?”
Concrete Accountability
1. Mutually set expectations for performance
2. Specify the outcomes of positive and negative performance
3. Link accountability to larger organizational goals
4. Plan for problems and obstacles
5. Decide how to communicate progress: who, what and when
6. Build in specific opportunities for feedback, praise and acknowledgement