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We are what we eat
| Date post: | 18-Dec-2014 |
| Category: |
Entertainment & Humor |
| Upload: | capitan-timmy |
| View: | 470 times |
| Download: | 4 times |
We are what we eat
We are indeed what we eat. Childhood obesity?
NO, THANKSObese children can suffer from:
• Hypercholesterolemia
• Heart disease
• High blood pressure
• Diabetes
• Psychological Problems
• Low self-esteem
• Isolation
• Problems with relationships
A good diet?
Yes, PleaseEating well
+Physical exercise
=Healthy Living
In 2010 about 43 million children under five were
overweight.In developing countries are living about 35 million overweight children
whereas in developed countries this figure is 8 million.
Since 1980, obesity has more than doubled worldwide.
65% of the world population lives in countries where overweight and obesity claim more lives of people than underweight.
Every year at least 2.8 million adults as a result of being overweight or obese.
In short, a high BMI is an important risk factor for noncommunicable diseases also musculoskeletal disorders and cardiovascular disease.
Obesity can be prevented bringing healthy eating habits and adequate physical activity.
If from a young educated by these values , and by example, we will all be healthier.
We do it together?
TheProblem
Source: IOTF - International Obesity Taskforce
Spain is the country with more childhood overweight and obesity in Europe
TheProblem
32,3% of boys are overweith or obese (2112)32,3% of boys are overweith or obese (2112)
Spain obesity information
The latest survey in Spain was conducted during 2012. The survey found that:
9.5 percent of girls (aged 8-17) were obese. 20 percent of girls (aged 8-17) were overweight. 7.7 percent of boys (aged 8-17) were obese. 24.6 percent of boys (aged 8-17) were overweight.
Reference
IASO made the above conclusions based on data from the survey. So please quote IASO when citing this information. A refe-rence for the survey itself is here:
Sánchez-Cruz JJ, Jiménez-Moleón JJ, Fernández-Quesada F, Sánchez MJ. Preva-lence of Child and Youth Obesity in Spain in 2012.Rev Esp Cardiol. 2013 Jan 31. pii: S0300-8932(12)00640-9. doi: 10.1016/j.recesp.2012.10.016. [Epub ahead of print] In English & Spanish
1º 2º3º
4º
5ºSpain
TheSolution
The birth of a new superheroThe birth of a new superheroThe birth of a new business opportunityThe birth of a new business opportunity
Naturally, it's an adventure
.
.
A Superhero exclusively for children.He comes from another galaxy and talks to children in alanguage they understand.
His aim: to help change eatinghabits and to encourage childrento eat better, have fun and play.
Targeted at children between 3 and 6 years, with the aim of educating and entertaining.Why Capitán Timmy?
It’s easy to pronounce, it sounds good phonetically, it’s musical.
Capitán Timmy, and his whole universe is, in short, a great positive experience that a child will enjoy and remember.
Entertainment and education
A universe of values
Wants to be more than a friend...a colleague
He’s a boy with feelings likeany other, - he laughs, cries,
gets angry, is sad,plays and has fun.
"He’s friendly and kind, innocent but smart, and what's more, he has a clear message/mission
Represents the hero thatevery child is looking for.Committed to fightingfor nobleand just causes.
The Mission .
.
Promote among children better eating habits.Encourage children to eat better.
Invite them, in a fun way, to rediscover fruit and vegetables and learn thata balanced diet will give them strength and energy.
.
The Project. The BusinessThe Universe of Capitán Timmy: Launch Platforms
Creating a cartoon series: The Adventures of Capitán Timmy
Mobiles / TabletsCreating apps for smartphones:
"Play and Feed Timmy"
Marketing and salesof food products.
Healthy foodendoresed by
Capitán Timmy
.
Capitán Timmy is currently sellingas small pots of prepared fruit“The first fruit pot designed especially for kids”
Merchandising Creating a range of productsand merchandise, from toys andclothing to soft toys,Breakfast Bowl, cups, books and games.
Capitán Timmy's universeLaunch Platforms
Merchandising
Toys,soft toys...
Housewares
cups, bowl...
ClothesT-shirt...
Etc...
Animatedtelevision
seriesComics,Books...
Videogames
Foods
Appssmarphones
tablets
Hello!Let's playtogether
Current situation: web site + facebook
More than 2.700 fans.Distributed worldwide
Web.A selection of fun areas with regularupdates, downloadable games etc...
Sponge Bob generates annual revenues of $8bn not just through the series, but through all associatedbrand merchandising: games, DVDs, toys, textiles, accessories and more.
According to the chairman of the Pocoyo series, 90% of the brand’s revenue is generated not by the series,but by product sales.
The series is a launch platform for the marketing of products.
Objectives and Profitability
If they can do it, why not us?...It’s just a question of taking a chance, having hope and believing.
Because we believe in and havenurtured this project since birth.
Because it promotes goodeating habits for children
in a fun way.
.
.
Why this project? Why Capitán Timmy?
Because even though we behavelike adults, we’re still kids at heart
Because we believe that this is agreat idea and that it’s impossible not to like this friendly little characterCapitán Timmy.
Because we believe its releasewill generate great media coverage.
Join me.My Mission: To be a friend to children and improve their diet.
Fun, games and much more.Are you up for it?
