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Hair and Make up designed by NEW IA4ENSICNS CNcrhuc CESICN off 1-496 at Waverly Rd. across from the Sveden ffouse 372-0271 Redken* Zzr4" Women's Fashions - Where today's women can find high style reasonable prices. ^as. Travel Arrangements Jt* "5^ and Luggage: | by Anderson %sL f International ^JSi * complete travel service 337-1301 1308Michigan E.Lansing A blocks W. of State Capitol on Ottawa Wherever you go, Whatever you do . .. Let us add that toueh of class. © 1977 State News
Transcript

HairandMakeupdesignedby NEW IA4ENSICNS CNcrhuc CESICN

off1-496atWaverlyRd. acrossfromthe Svedenffouse 372-0271

Redken*Zzr4"

Women'sFashions-

Wheretoday'swomencanfindhighstyle atreasonableprices.

^as.TravelArrangementsJt*"5^andLuggage: |byAnderson%sLfInternational ^JSi* completetravelservice 337-13011308MichiganE.Lansing

AblocksW.ofState CapitolonOttawa

Whereveryougo,Whateveryoudo... Letusaddthattouehofclass.©1977StateNews

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'•1H943MDNISOIQI 3SODSIHi3V(nQJl

'Goodiudoment'i"v"'orsaqtojoqiiai*•dJLoisqooft

'Goodjudgment' necessaryforjob ByJANETBEGROW Shopperswalkingintoanapparelstoreexpecttoseeawideselectionof clothingintheirsizeand colorpreference.Seldom dotheystoptowonder howthemerchandise magicallyappearsattheir fingertips. Themerchandisefor apparelstoresischosen andpurchasedbypeople calledbuyers.Theyare thefashionlinkbetween thedesignershowrooms

inNewYork,LosAngeles orDallasandthevariety ofclothingandaccessories studentsshopforon GrandRiverAvenue. Thetypeofbuyerforeachstoredependsonthe store'ssalesvolumeand size.

Green'shasthreebuy¬ersforitswomen'sap¬ parelstoresatfiveloca¬ tionsintheLansingarea. SteveFlaster,dress buyerandvicepresident

ofthecompany,said. "Retailingisavery competitivefield.You mustrelyongoodjudg¬ ment,experienceand fashiontrendstodeter¬ minewhattobuy." Mostbuyerstraveltoamajormarketfromoncea weektoonceamonth,to selectnewapparelorkeepinformedofthelatest fashions. EdwardTanenbaumis

thesportswearbuyerof Maurice'sofLansingandoftheScotchHouse,its EastLansingstore. "Oneofourbuyersgoes

toamajormarketatleast onceamonth.Let'ssaythebuyergoestoNew York.Hemaychoosefrom perhaps10,000show¬ roomsthatcatertoall partsofthemarket," Tanenbaumsaid. "Theshowroomslook

likestylishroomsina homeandfeaturethe moderndesigntrendsoftheday,"hesaid. "Inthemoreluxurious showrooms,thebuyerwill beshownaselectionofa particularlineofclothing. Thesalesmanwilltellthe buyerthestylenumber, priceandofferedcolorsof eachitem.Thebuyers mayeitherdecidetoorder

theitemoutrightormay decidetoorderatalater date,"hecontinued. "Wealsobelongtoa buyingofficeinNewYork whichrecommendstous newfashiontrends,"Tan¬ enbaumsaid. Town&CountryFash¬ionsandJacobson'sare largercompaniesthat havebranchstoreslo¬ catedinmanyothercities. Bothhaveawidevariety

ofbuyersfordifferent departments. AllitemsforTown& CountryandJacobson's storesareconsistently pricedatacentraloffice andshippedtospecific locationsaccordingtothe buyers'orders. "Havingalineofstoresisadefiniteadvantage," saidDonnaStoner,mana¬ gerofTown&Country's GrandRiverAvenue store. "Ifanitemisnothere,I

cangetmoreoftheitem fromanotherstoreimme¬ diately.Ialsoworkclosely withthebuyerstogear merchandisetowardsthe needsofacollegetown andyoungercustomers," Stonersaid. Jacobson'sassistantstoremanager,JohnPur- kiss,saidthatJacobson's hasapproximately50buy¬ ersforits15stores. "Ourbuyersexpectalot

ofcommunicationbe¬ tweeneachstoretokeep theminformedoncusto¬ merbuyingtrendsinamarket,"Purkisssaid. Tokeepuponitslocal market,Hosier'skeepsa day-to-dayrecordofitems soldrankedbycolor,fab¬ rication,styleandsize. AllbuyersforGrand

RiverAvenuestores agreedthatpricingin EastLansingiskeptvery competitive.Identical itemsformoststoresare pricedthesame. Mark-downsonitemsarereservedforslow- movingmerchandiseand seasonalsales.Itemsthat absolutelydon'tsellare markeddownuntilbought

oraresoldatlowpricesat sidewalksales. Buyingformen'sclo¬thingstoresisanentirelydifferentprocessfrom women'sstores. AtMarty'sMen'sFash¬

ionsonGrandRiverAve¬ nue,merchandiseisor¬ deredthroughsalesmen whovisitthestoreorat retailingconventions. Suitsareorderedusing clothswatchesshownby salesmen.

Pruvtiseheranything... butgiveheralasting giftofjewelry OrangeBlossom•ArtCarvedDiamondam WeddingRings•Longine•Bulova•Seiko watches•InternationalPewterandSilver

foranysport,anyseason.

Comfort:fashionskey

wordBy

GLOWWEISS

Springfever

ex¬

pressesitselfina

my¬

riadof

waysandone

such

expressioncanbe

notedin

the

fashion

trendson

campusthis

term.Asthe

weathergets

warmer,fashion

moves

morein

the

directionof

comfort,andbluejeans

fit

every

definitionof

the

word.The

no-care,free-moving

spiritof

bluejeans

makesthem

the

dominantpartof

manya

student'sward¬

robe.Fromtatteredto

tailored,denim

willbe

aroundfora

longtime

withlittle

complaintfromthe

"student

body."Onceagain,in

the

nameof

comfort,many

studentshave

adopted

workclothes.

Painter's

pants,

overallsand

Army

fatigueshave

founda

definiteplace

on

the

fashionscene.

Formenand

women

alike,more

flattering

lookshave

givenwayto

thesebaggy,

unconfin-

ing

garmentsandthe

trendhas

takenhold

withgreatimpact.

Perfectlysuitedfor

the

seeminglyendless

East

Lansingrain,

trendybrightly

colored

rain

slickersprovide

both

protectionanda

littlecheertoso

many

otherwisegraydays.

Once

reservedonly

for

athleticuse,and

then

mostlyamong

males,gymshortsare

nowseen

everywherefromthe

tenniscourts

to

the

classroom.No

longera

single-sex

item,manywomenfind

the

unhamperedmove¬

ment

providedby

these

boxer-typeshortsrea¬

son

enoughto

wear

them,

especiallyduring

this

activeterm.

Inan

effortto

make

their

personalstate¬

mentmore

readily

heard,many

students

weartheir

feelingson

theirsleeveor

across

theirchest.A

fad

which

begana

few

yearsago,

messageT-shirts

are

evenmorepopularand

more

free-speakingthan

ever.

Soft-spokeninnuendoeshave

given

wayto

blastingsocial

and

politicalstate¬

mentsand

manystu¬

dentssaythattheyfind

T-shirtsa

goodwayto

claimtheir

individ¬

uality.Thisspring,if

heads

turnin

disbeliefas

yardsof

blondehair

blowin

the

wind,it's

not

FarrahFawcett-

Majors,but

onlyher

trademarkwhichcon¬

fuses

passers-by.A

re¬

cent

newspaperarticle

notedthatthe

"Farrah

craze"has

senthun¬

dredsof

womento

their

hairstylistswiththe

same

request:"Make

me

looklike

FarrahFawcett-Majors!"

Feetare

anothersig-

nificantarea

where

fashiontrendsareno¬

ticeable.Again,

com¬

fortis

thekey

wordas

manycampus

dwellers

travelbarefoot.Butfor

the

less

footloose,sneakersfrombasic

whiteto

glow-in-the-dark

greenand

every

stripeandcolorin

be¬

tweenallowthe

com¬

fort-consciousstudent

to

dodgewithdeft

and

graceeventhe

most

hurried

between-classcyclist.Dr.

Scholl'ssandals,,

which

advertisetobe

"betterthan

barefoot,"

are

anothercomfort

itemfor

spring.Ac¬

cordingto

the

assistantmanagerat

StateDis¬

count,over200

pairsof

Dr.

Scholl'ssandalsare

sold

duringspringand

summerterms.Students

in

searchof

the

freedomto

make

theirown

statement

find

clothingan

impor¬

tant

device.And

many

of

the

trendsseenon

campussay,

"Evenin

thisseaof

endless

faces,I'm

stillme."

GreatSpring

LooksAt

Prices

YouCan

Afford.H<i

-

r

tushKi)(s>)

u:

I

I

>SVI

I

I

I

s

(l<>thnqhashionsb

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