Capstone 2011 Autumn/Winter Rights Guide

CAPSTONE & TRADE BUSINESSRIGHTS GUIDE

Autumn/Winter 2011To request review copies of any title in this guide, please email

Julie Attrill: [email protected]

C a p s t o n e & T r a d e 1 J o h n W i l e y & S o n s , L t d B u s i n e s s R i g h t s G u i d e

Capstone & Trade Business Rights Guide: Autumn/Winter 2011

Self Made Me: How to Make Self Employment Work for You/Burch ............................................... 3 What You Need to Know about Starting a Business/Duncan .......................................................... 3 How to Start Up Your Online Business: Learn from the People who Made Millions on the Web/Tobin ............................................................................................................................................ 4 The Digital Business Start Up Workbook: The Ultimate Step-by-Step Guide to Succeeding Online from Start-up to Exit/Rickman ................................................................................................ 4 This is Social Commerce: How Your Business Needs to Change to Sell to the Digital Generation/Clapperton ........................................................................................................................ 5 Corporations Don't Tweet...People Do: 50 Ideas That Make the Web Work at Work/Semple ....... 5 Pimp My Site: The Day by Day Guide to SEO, Search Marketing, Social Media and Online PR/Wynne ............................................................................................................................................. 6 How Not to Worry: How to be calm and in control in every situation/McGee ................................ 6 Body Language: Why What You Don't Say Matters at Work/Phipps ............................................... 7 How to Be Great at the Stuff You Hate: The Straight-Talking Guide to Networking, Persuading and Selling/Davies ............................................................................................................................... 7 Personal Best: 11 Lessons to Help You Achieve Your True Potential, 2e/Woods ......................... 8 Stop Talking, Start Doing: Amazing Ways to Find the Spark You Need to Make it Happen/Wasmund ................................................................................................................................ 8 The Great Life Redesign: Change how you work, live how you dream… and how to afford it/Cameron ............................................................................................................................................ 9 Growth Champions/The Growth Agenda ............................................................................................ 9 Management Rules: 50 New Lessons for Survival and Success/Owen........................................ 10 Leadership Rules: 50 Timeless Lessons for Leaders/Owen ......................................................... 10 Wake Up! To the New Gold Rush - Understand and Profit From the Biotech Revolution/Mellon ............................................................................................................................................................ 11 Beyond The Call - Why Some of Your Team Go the Extra Mile and Others Don't/Woods .......... 11

Spring / Summer 2011 ...................................................... 12 What's Stopping You?: Why Smart People Don't Always Reach Their Potential and Why You Can/Kelsey ......................................................................................................................................... 12 Polar Bear Pirates and Their Quest to Engage the Sleepwalkers: Motivate everyday people to deliver extraordinary results/Webster ............................................................................................. 12 Out of Our Minds: Learning to be Creative, 2e/Robinson ............................................................... 13 SuperBusiness: How I Started SuperJam from My Gran's Kitchen; My Guide to Starting a Business, Having Fun and Doing Good Along the Way/Doherty .................................................. 13 Online Marketing: A User's Manual/Newlands ................................................................................ 14 Making Waves: How to ride the chaos with Direct Response Integrated Marketing/Davies ....... 14 John Adair's 100 Greatest Ideas for Effective Leadership/Adair ................................................... 15 John Adair's 100 Greatest Ideas for Personal Success/Adair ....................................................... 15 John Adair's 100 Greatest Ideas for Smart Decision Making/Adair .............................................. 16 John Adair's 100 Greatest Ideas for Brilliant Communication/Adair ............................................ 16

C a p s t o n e & T r a d e 2 C o n t a c t : j a t t r i l l @ w i l e y . c o m B u s i n e s s R i g h t s G u i d e

John Adair's 100 Greatest Ideas for Amazing Creativity/Adair ...................................................... 17 John Adair's 100 Greatest Ideas for Being a Brilliant Manager/Adair ........................................... 17 What You Need to Know about Economics/Buckley ...................................................................... 18 What You Need to Know About Marketing/Middleton ..................................................................... 18 What You Need to Know about Leadership/Grout .......................................................................... 19 What You Need to Know about Project Management/O'Connell ................................................... 19 What You Need to Know about Strategy/Whitehead ...................................................................... 20


Self Made Me: How to Make Self Employment Work for You Geoff Burch 978-0-85708-265-7 / 0-85708-265-5 256 pp. Pub: 16/12/11 £12.99 Paper Business Self-Help A straight-forward and engaging guide showing you how to get paid what you are actually worth, and how to work as hard or as little required to create the lifestyle you choose.

Stop slogging away 9-5 for a set salary (plus the overtime you inevitably do and don't get any credit for). Abandon the day job and go it alone. Start doing what you want to do, when you want to do it. There are currently millions of self-employed people around the world - be one of them, join them, set yourself free. It's not about becoming an entrepreneurial whizz-kid, it's about working the way you want to work, on the things you want to work on, and in the location you want to do it from. Remember, you don't have to sit in an office to get a job done. Self-Made Me shows you how to work how and where you want and earn exactly what you're worth-not what an employer wants to get away with giving you. Be your own boss and increase your value.

• It's never been easier to be self-employed than it is today, with increased communications, mobile working and outsourcing.

• This straight-forward and engaging guide will help you make being self-employed a success.

• Shows you how to get paid what you are actually worth, and how to work as hard or as little required to create the lifestyle you choose.

Self Made Me is for a new breed of people, and will show you how to make self-employment work for you.

Geoff Burch's unique and legendary wit saw him awarded ‘Business Speaker of the Year 2011' by the UK Speechwriters Guild. He is a regular contributor and presenter on television and radio with his own TV show on BBC2, All Over the Shop. Geoff has been called the ‘world's most persuasive man' and has over 20 years experience working with hundreds of small businesses to improve their performance, efficiency and drive sales. He is the author a number of business books including Go It Alone and Irresistible Persuasion. Irresistible Persuasion - Licensed: Polish, Portuguese, Russian, Simplified Chinese. The Way of the Dog - Licensed: Japanese, Korean, Orthodox Chinese, Portuguese, Russian, Simplified Chinese, Spanish, Thai

What You Need to Know about Starting a Business Kevin Duncan 978-0-85708-204-6 / 0-85708-204-3 224 pp. Pub: 16/09/11 £12.99 Paper Entrepreneurship Everything you've always wanted to know about starting your own business, but were afraid to ask.

The next installment in Capstone's brand new business series What You Need to Know About... These accessible books will get anyone up to speed, fast; and this latest edition is no different. Who wants to read tomes and reams of start-up advice? Who wants to spend days researching on the internet. If you have a brilliant idea for a business you just want to get on with it, get stuck in. What You Need to Know About Starting a Business will ensure you know the essentials, the basics, the foundation knowledge, the stuff you need to make a start and a success. Don't waste time — learn everything you need to know in one small book and get cracking.

• A one-stop guide to business start-up — 200 pages covering everything that everyone needs to know about entrepreneurship.

• Direct and unbiased — guides you through all the information you need without pushing any particular point of view.

• Easy to read — assumes a low level of background knowledge, packed with quotes, stories and sources of more information.

Kevin Duncan is a business adviser, marketing expert and author. He was educated at Oxford and has worked in communications for 25 years, advising companies such as British Airways, Carlsberg-Tetley, Heineken, Lloyds TSB, Marks & Spencer, Norwich Union, Reuters, Sony, and Virgin. For the last six years he has been an independent troubleshooter, advising companies on how to run their businesses, produce marketing plans, strategies and creative solutions and much more. So What? - Licensed: Polish Start - Licensed: Polish Tick Achieve - Licensed: French, Polish, Russian


How to Start Up Your Online Business: Learn from the People who Made Millions on the Web Lucy Tobin ISBN: TBC 320 pp. Pub: 03/12 £12.99 Paper Entrepreneurship Everyone wants to be an entrepreneur. Here the people who’ve done it best and made millions on the web reveal their secrets and show how you can do it too.

For bored executives, for new graduates, for ambitious go-getters keen to juggle a job with developing a bright idea, there’s never been a more exciting time to start a business. Entrepreneurialism is big business. And the most exciting stuff is happening online. Setting up shop on the internet is cheap and a lot easier than buying a base on the High Street. And for every mega-famous ‘intrepreneur’ like Mark Zuckerberg, there are hundreds of lesser-known internet start-ups making millions from their bright ideas. So who are they, how did they do it and, most importantly, what are their tips so you can do it too? It covers:

• The lightbulb moment — or what to do if you haven’t had one yet.

• Market research to find out if your business idea is worth the effort.

• Considering costs and sorting out patenting. If your idea is so great you can’t have anyone stealing it.

• How to get funding, all the options from VCs/angel investors to friends and family.

• Organising accounts (self employed vs incorporate a business, doing your own accounts or questions to ask an accountant) and banking (brief guide to making a business plan, what your business account should include, comparing costs).

• Networking and getting yourself known (aka marketing on the cheap).

• The exit point (when is the right time to sell up or move on?).

Lucy Tobin is a newspaper business journalist, writes a weekly feature on entrepreneurs in the Evening Standard and often appears on UK TV. She has also worked for The Times, and The Daily Express, and has written 500+ articles for other newspapers including The Guardian, Independent, Sunday Times Magazine and Daily Telegraph.

The Digital Business Start Up Workbook: The Ultimate Step-by-Step Guide to Succeeding Online from Start-up to Exit Cheryl Rickman ISBN: TBC 320 pp. Pub: 03/12 £12.99 Paper Entrepreneurship From the author of one of the all-time bestselling start-up business books for entrepreneurs this is a thoroughly practical hands-on guide to starting up a digital business, covering the full journey from idea to exit.

This thorough and comprehensive workbook contains a combination of tips, checklists, anecdotes and lessons learned by business leaders about what they’d do differently with hindsight to equip the reader with all they need to know to succeed digitally: from rolling out the right business model and financing a digital venture through to writing persuasive web copy and boosting click-through rates.

What's more, as a workbook, it is action-focused, easy to read and understand; guiding the reader through each step of digital business start-up, growth and exit processes with its practical exercises and online extras (including downloadable templates, exercises and tip sheets).

From social networking to reputation marketing; from data and partnership management to customer service, campaign testing and exit strategy, this book provides you with a master class in digital enterprise to help you take advantage of the digital opportunity, avoid costly marketing mistakes and ultimately gain and sustain that all-important competitive advantage.

Best-selling author and entrepreneur Cheryl Rickman started her career working for an online information publisher and wrote a number of booklets about internet business and web marketing. In 1999, Cheryl decided to combine running her own internet business with a freelance writing career; focusing on entrepreneurship, business start-up and company growth. She started her first internet business, aged 25. WebCritique was a web usability and content consultancy which she sold in 2005 to focus on writing. Clients included Microsoft, Business Link and Motorola. Additionally, Cheryl co-founded ilikemusic.com (I Like Music) in 2000, which her partner continues to run.


This is Social Commerce: Turning Social Media into Sales Guy Clapperton 978-0-85708-241-1 / 0-85708-241-8 224 pp. Pub: 18/11/11 £12.99 Paper Business & Management The first book to market on the hottest topic on the web!

Social commerce is the new buzz word and this book will be the first to cut through the hype and tell you exactly what it all means... and how to do it. Social media has moved on, it's not enough to just be engaging your customers in fun chit-chat, now you can sell to them directly through their favourite social media platform. ASOS, the fashion website, have just set up a commerce site on Facebook and people are scrambling to follow in their footsteps. This Is Social Commerce uses easy-to-follow visuals and instructions to break the process down and show you exactly how to set up your own social commerce operation and how to make it a success. • Step-by-step guide to setting up your own commerce

site within social media platforms such as Facebook. • Building a loyal community who will keep coming back

and buying from you. • How to offer superb customer service to your social

media consumers. • Developing new product especially for this new

environment. • Measuring your ROI. • Includes real-life examples and case studies of what's

worked, and what hasn't. • Uses plain simple language and easily understood

business concepts that can be universally applied across all kinds of businesses.

Guy Clapperton is a freelance journalist, editor and broadcaster who specialises in small business issues and technology. He is columnist for the Sunday Telegraph and Guardian, and regular contributor to The Independent, Evening Standard and Financial Times. He also writes for The Sunday Times and The Times, and occasionally contributes to various other publications including the Daily Telegraph, Management Today and Director magazine. Guy has acted as a consultant and writer to the Institute of Directors and the Department of Trade and Industry under it UK Online for Business initiative. This is Social Media - Licensed: Bulgarian

Corporations Don't Tweet... People Do: 50 Ideas That Make the Web Work at Work Euan Semple 978-1-119-95055-4 / 1-119-95055-4 288 pp. Pub: 18/11/11 £17.99 Cloth Business & Management Social media isn't just for the small, cool, start-up businesses or the fun, quirky brands... big business needs to harness the potential of the web too.

It isn't always easy if you're faced with ‘the way things are done' in large, complex organisations. Luckily Euan Semple is here to offer his unique, expert advice on how to understand just how social media can help your corporation. The web is being used every day by your staff, your customers and your competitors—don't get left behind. Semple is one of a handful of people in the world to have successfully deployed social media tools in a large, complex organisation and he offers solid, practical advice to make the web work for you at work. Includes:

• No cyber-utopian theory, just practical tips that can be employed today.

• A look at useful web tools to make your job easier.

• How to find your corporate social media ‘voice'.

• How to use social media for recruitment.

Euan Semple is currently Director of Euan Semple Ltd and prior to this was Director of Knowledge Management at the BBC. So unlike almost all the other experts in the web and social media, Euan has been a senior manager in a large organisation and has felt what it is like to feel you don't have a voice or a platform from which to change things. He has felt the pressure of conformity but also proved that it is possible to do things differently. Ten years ago, whilst at the BBC, Euan was one of the first to introduce what have since become known as social media tools into a large, successful organisation. He has subsequently had five years of unparalleled experience working with organisations such as Nokia, The World Bank and NATO. Euan has clients in a hundred different organisations, most of them with 10,000 plus staff. He speaks on a regular basis around the world to approximately 4,000 people a year, and his inspirational workshops have been experienced by many diverse audiences worldwide.


Pimp My Site: The Day by Day Guide to SEO, Search Marketing, Social Media and Online PR Paula Wynne 978-0-85708-242-8 / 0-85708-242-6 224 pp. Pub: 18/11/11 £12.99 Paper Entrepreneurship A highly visual guide to show small businesses how to market themselves online through optimisation, search marketing, promotion, social media.

Pimp it up, tart it up, sex it up — however you say it, you need to do it if you want to make the most of your business. Don't turn people off with a dull-as-dishwater website that's impossible to find and navigate — get wise and learn exactly how to win online. Pimp My Site is a DIY guide with a simple, step-by-step programme that includes screenshots and visuals. It takes you through exactly what needs to be done, in an incredibly easy-to-follow way. It covers:

• Keywords and keyword tools

• Search Engine Optimisation

• Online Marketing

• Video and YouTube

• Social Media

• PR and online PR tools

• Website awards

• Email Marketing and email tools

Structured as a 14 day course, it adopts the ‘show how it's done' approach, rather just giving advice on what to do.

Paula Wynne is an award-winning online entrepreneur, women's ambassador, speaker and author with a background in publicity and marketing. She is co-founder of Remote Employment, a specialist job board dedicated to remote and home working, and the organiser of the Remote Worker Awards, in association with BT. Remote Employment currently has 40,000 members all of whom run a micro or small business from home. Paula is currently developing a new portal for the home business community, iHubbub, where she plans to create the largest database of global home workers and home based businesses as well as virtual contractors and freelance consultants who work from home. Paula is the author of Creating a Successful Website.

How Not to Worry: How to be calm and in control in every situation Paul McGee ISBN: TBC 256 pp. Pub: 04/12 £10.99 Paper Business Self-Help Anxiety – a feeling of apprehension, fear or worry – is a common feeling among all age groups which results in millions of working days lost every year due to stress-related absence.

Worry is identified as a major inhibitor to productivity and success – both personal and workplace. Addressing anxiety and worry is a key component of CBT and this book uses some CBT based techniques in its rationale – albeit it in bestselling author, Paul McGee’s characteristic light and approachable way.

The book will contain a list of ‘not worrying’ strategies:

• Have realistic expectations

• Be a coach not a critic

• Become a problem solver

• Organise and prioritise

• Action brings satisfaction

• Chill out and sweat it out

• Enjoy the journey

Paul McGee has developed the SUMO guy brand substantially over the past few years, taking it into different sectors. Paul is a keynote speaker combining his background in Psychology with large doses of humour and practical insights. He also runs his own series of workshops and seminars and is developing his social media profile with a rapidly increasing following on twitter. Paul has a diploma in Performance Coaching and counselling and is an associate of the Chartered Institute of Personnel and Development. Paul is also the bestselling author of several Capstone titles. S.U.M.O (Shut Up, Move On) - Licensed: Czech, Greek, Indonesian, Polish, Simplified Chinese, Thai. S.U.M.O. Your Relationships - Licensed: Arabic, Bulgarian. Self-Confidence - Licensed: French, German, Icelandic, Polish.


Body Language: Why What You Don't Say Matters at Work Robert Phipps 978-0-85708-174-2 / 0-85708-174-8 198 pp. Pub: 16/12/11 £12.99 Paper Business Self-Help A guide to the best body language for any business situation

Body language matters. From getting a job to getting a pay rise, and from closing a deal to managing the people around you, it makes a big difference. Robert Phipps, one of the world's leading body language experts shows you how to make it work for you. Busting some of the biggest body language myths, Phipps shows how to read other people's body language and to use yours to succeed in business and life.

Loaded with practical tips, this book covers everything you ever need to know about body language, in a variety of business situations:

• Greetings.

• Meetings.

• Partings.

• Presentations.

• Negotiations.

• Motivation.

• Deception.

• Managing.

• Interviewing.

• Disciplining.

Other body language books focus on parts of the body or emotions; this gives the whole picture, looking at how body language works in key business situations and busting some of the biggest body language myths.

Robert Phipps is one of the UK's best-known body language experts. He first became interested in body language through his background in sales and marketing. Since then he has built up a career as a leading body language trainer, advising some of the world's largest companies and featuring regularly in the press and on TV. Some of his corporate clients include Lloyds TSB, HSBC, Citigroup, Slaughter & May, the Syrian Business Council and HP.

How to Be Great at the Stuff You Hate: The Straight-Talking Guide to Networking, Persuading and Selling Nick Davies 978-0-85708-243-5 / 0-85708-243-4 224 pp. Pub: 18/11/11 £12.99 Paper Business & Management A straightforward guide to sales for non-sales people that covers all the things you need to know — like influence, negotiation and networking.

No one likes a pushy salesman — no one wants to be that guy... but most of us need to sell to some extent. How else can we get any business? We all have to do it now, whether we're lawyers, accountants or self-employed start-ups. But don't despair, How to be Great at the Stuff You Hate shows you how to develop all the skills you need to sell yourself, your business and your ideas. Selling isn't something you ‘do' to people, it's not some magic spell practiced by pushy and manipulative people — it's a process, it's a relationship... it's fun! All you need to do is cut the crap, be yourself and win some business. It shows you how to:

• Pull together a target list. Who do you want to approach and do business with?

• Connect with those people by writing letters/emails.

• Master meeting and networking, conquer small talk!

• Follow up once you've chatted to someone.

• Ask for what you want.

The whole book is based around an easy to follow ‘model': TARGET, CONNECT, MEET and ASK, whilst FOLLOWING UP at every stage.

Nick Davies is a former barrister who now works as a business trainer and speaker. In 2008, he started up The Really Great Training Company to provide people with no nonsense, practical training in key aspects of communication skills, delivered in a way that is effective, engaging, remembered and bursting with useful, practical information that's based in the real world. Nick's plain-talking, humorous approach has led to several accolades, including Trainer of the Year 2007/08 by LETG and also received the Best Conference Speaker Award at the KMUK European Conference 2009/10. He has also just been appointed to train members of senior staff within The Royal Household at Buckingham Palace.


Personal Best: 11 Lessons to Help You Achieve Your True Potential, 2e Marc Woods 978-0-85708-266-4 / 0-85708-266-3 256 pp. Pub: 18/11/11 £11.99 Paper Business Self-Help An updated edition of the inspirational story from Paralympic Gold Medalist and international speaker Marc Woods, with renewed relevance in the build-up to London 2012.

• This second edition will be fully updated and also include a new chapter on Resilience — a topical and timely subject that Marc Woods is being asked to speak about increasingly as companies look to support their employees in difficult times and periods of change.

• The new chapter will explore the challenges of facing change and how to have the right attitude to cope with both change that you choose and change that you don't choose.

• Marc Woods currently speaks to around 25,000 people a year and his profile is growing. He is in greater demand in the build up to London 2012 and this is likely to continue.

• Marc speaks internationally in his capacity as a trustee of the British Youth Sport Trust and an ambassador for LOCOG (the London 2012 organising committee).

Marc Woods was a member of the British swimming team for 17 years, winning 33 international medals. His left leg was amputated below the knee when he was 17 and he has gone on to these extraordinary achievements despite this. He was a founding member of the British Athletes Council and serves on the Board of the Youth Sport Trust. He now works extensively with individuals, teams and global businesses, encouraging them to develop best practice within their given areas of interest. His current client list includes Barclays, BMW, BP, Ceridian, Department for Criminal Justice, Ernst & Young, Goldman Sachs, GSK, Home Office, IBM, Johnson & Johnson, Lloyds TSB, Novartis, National Probation Services, Pfizer, Roche, RBS, Sage, SAB Millar, Univar, UnumProvident, Visa and Zurich. Marc also runs SladenWoods, a development consultancy running programmes to bring about improvements in performance, developing inspirational leaders, building high performing teams and accelerating organisational change.

Stop Talking, Start Doing: Amazing Ways to Find the Spark You Need to Make it Happen Shaa Wasmund 978-0-85708-173-5 / 0-85708-173-X 256 pp. Pub: 14/10/11 £9.99 Paper Business Self-Help Belief + correct action = success.

Do you feel your career is stuck in a rut-or maybe you're in the wrong job altogether? Or perhaps you just want to be more successful in general — without knowing exactly what your vision of success is... yet! You need true inspiration from someone truly inspirational!

Shaa Wasmund's formula for success is: If you want results, you need to take action. Stop Talking, Start Doing is for anyone who wants to be more successful. Shaa shares her unique experiences of working alongside some of the world's most successful and famous business people. From being the only female boxing manager at 21 to internet entrepreneur and single mum at just 38, this book will show you how to fulfil your potential in every area of your life, no matter what's happened before.

• The confidence to make your goal a reality.

• Provides all the courage and motivation you need to take action and make a start.

• Do everything in this book and live the life you really want — TODAY!

Shaa Wasmund is the founder of Smarta.com, the UK's ultimate resource for business advice. She is one of the most high profile female business speakers in the UK. She is connected to everyone and anyone in the world of business and will secure some high profile endorsements.


The Great Life Redesign: Change how you work, live how you dream… and how to afford it Caroline Cameron 978-0-730-37747-4 / 0-730-37747-4 256 pp. Pub: 19/12/11 £TBC Paper Personal Development Many people are dissatisfied with their current career and lifestyle and have a dream of how they’d like it to be, if only… This book provides a simple blueprint showing how the reader can make the necessary changes to redesign their lives and create a truly fulfilling lifestyle.

People often stay ‘stuck’, disillusioned and unfulfilled because they don’t know how to make the necessary changes to redesign their lives and create a fulfilling lifestyle. This title acts as a handbook for people who are fed up in their jobs, find themselves at a crossroads wondering which path to take. It presents several options for improving their lifestyle, from instant fixes to their current situation, building up to major change in their career, lifestyle or even location. By offering a blueprint for change: it provides the reader with the inspiration and motivation backed up by actionable plans and tools to ensure the reader can breakthrough whatever is holding them back.

• Explodes many of the common ‘myths’ that keep people stuck – eg the illusive search for work/life balance, offering new perspectives, insights and different ways to look at old problems.

Caroline Cameron is an Executive, Career and Lifestyle Coach, helping people create fulfilling careers, great lifestyles, success and happiness – whatever they define them to be. A self-professed ‘change-junkie’, Caroline has opted into and out of the corporate rat race in an exciting career spanning front-line to executive roles through which she has experienced 4 lifestyle changes, 6 career changes, executive roles in 15 different industries and living overseas. She’s built her successful platform as a change coach from first-hand experience and extensive research. Over 25 years Caroline has shown hundreds of individuals and organisations how to create their desired future.

Growth Champions The Growth Agenda 978-1-119-95413-2 / 1-119-95413-4 256 pp. Pub: 17/02/12 £19.99 Paper Strategic Management An engaging look at how leading global companies have out-performed their peers in sustained innovation — today's core strategic battleground for growth. Includes unique insider insights, and written with an accessible structure for thoughtful business leaders to use.

Growth is a priority for most organisations but many fail to achieve their ambitions. What is it about successful growth that is such a challenge? Who are the companies that consistently deliver sustainable growth and what makes them so special? More importantly, what can you learn from them so that you too can improve the success rate and growth ambitions of your organisation?

Growth Champions looks at 20 leading global organisations and identifies the key elements that drive their success. These ‘growth champions’ include the likes of PepsiCo, Apple, Walmart, Rolls Royce, Google, P&G, Audi and Nestle, each delivering consistent and successful growth. But while many share some common traits and ambitions, they differ in how they formulate and execute their strategies, how they engage people, how they build their growth culture, and how they develop and use distinctive competencies to keep them ahead of the pack.

With unique insights from experts within these organisations, this book provides a fresh perspective on growth and innovation, at a time where many are struggling to improve results in a sustained, high impact manner.

Dr Tim Jones is currently Programme Director of the Future Agenda project, the world's first global open foresight programme now nearing completion. In addition to this, he provides strategic support to select organisations and continues to lead the annual Innovation Leaders analysis of which companies are the most effective at deploying their innovation capabilities (www.innovationleaders.org). Dr Palie Smart is a Senior Lecturer in Strategic Innovation Management. She obtained her PhD in New Product Development Teamworking from Cranfield University. At Cranfield she has spent thirteen years working in the Cranfield School of Management and Applied Science. During some of this time she was the Deputy Director of the Innovation Leadership Centre.

http://www.innovationleaders.org/


Management Rules: 50 New Lessons for Survival and Success Jo Owen 978-0-85708-221-3 / 0-85708-221-3 224 pp. Pub: 04/11/11 £12.99 Paper Business & Management Many people are promoted because of their competence in doing a particular job, and then find that they don't have the skills necessary for successfully managing a team. This book helps!

If you want to be a success in business, at some point, that will involve managing other people. For some people, this is a chance to unleash their inner dictator. For others, it makes them feel hugely uncomfortable. In a world of work that's changing very quickly, things are only getting harder. If only there were some rules to make it simple. Now there are.

Jo Owen knows everything there is to know about how to manage in the 21st century. He's studied what makes a good manager everywhere from British soap powder companies, to inner city schools and Japanese banks. In 50 simple lessons, alongside attractive illustrations and Jo Owen's trademark sense of humour, this book shows you how to stay ahead of the game and get the best out the people around you.

Jo Owen is a bestselling business author, leader, social entrepreneur and speaker. His business experience ranges widely. He led a business in Japan for three years, has been a partner at Accenture, and was the architect of what is now HBOS business banking. He has co-founded three charities: Teach First, which is now one of the UK's top graduate recruiters, Future Leaders, which develops head teachers for urban schools and StartUp, which helps offenders start their own businesses on release from prison. He is in demand as a speaker on leadership, change, organisation, strategy and the corporate tribe. He also blogs on the BNet website and has contributed to Director Magazine, the FT and the Independent. His previous books include Hard-Core Management (Kogan Page, 2003) How to Lead (Pearson, 2005, second edition 2009); How to Manage (Prentice Hall, 2006, second edition 2009); Management Stripped Bare (Kogan Page, 2006), Power at Work: The Art of Making things Happen (Prentice Hall, 2007), How to Influence (Prentice Hall, 2009), and How to Sell (Prentice Hall, 2009). The Death of Modern Management - Licensed: Arabic, Simplified Chinese, Korean. Tribal Business School - Licensed: Danish

Leadership Rules: 50 Timeless Lessons for Leaders Jo Owen 978-0-85708-238-1 / 0-85708-238-8 224 pp. Pub: 04/11/11 £12.99 Paper Business & Management Leadership basics from a bestselling author!

There are a handful of truly inspired and inspirational leaders in the world — you know who they are... and probably wish you were one of them. But leadership isn't easy. Some say it's an innate quality, a natural skill that only a select few demonstrate, but this thinking is nonsense, according Owen. We can all become respected and effective leaders if we just follow some fundamental rules.

Owen has studied what makes leaders effective everywhere from the world's leading banks and management consultancies, to the world's oldest tribes in Africa. And he has distilled his observations into 50 practical rules that we can all follow and use to become the leaders we aspire to be.

• Ideal for the business traveler. Direct and insightful, drawn from a wealth of practical experience.

• Split into 50 easily digestible chunks and illustrated with fun pictures, this must-read book lays down simple rules to Leadership success.

• Leadership is an always relevant, bestselling business topic.

Jo Owen is a bestselling business author, leader, social entrepreneur and speaker. His business experience ranges widely. He led a business in Japan for three years, has been a partner at Accenture, and was the architect of what is now HBOS business banking. He has co-founded three charities: Teach First, which is now one of the UK's top graduate recruiters, Future Leaders, which develops head teachers for urban schools and StartUp, which helps offenders start their own businesses on release from prison. He is in demand as a speaker on leadership, change, organisation, strategy and the corporate tribe. He also blogs on the BNet website and has contributed to Director Magazine, the FT and the Independent. His previous books include Hard-Core Management (Kogan Page, 2003) How to Lead (Pearson 2009); How to Manage (Prentice Hall 2009); Management Stripped Bare (Kogan Page, 2006), Power at Work: The Art of Making Things Happen (Prentice Hall, 2007), How to Influence (Prentice Hall, 2009), and How to Sell (Prentice Hall, 2009).


Wake Up! To the New Gold Rush - Understand and Profit From the Biotech Revolution Jim Mellon, Al Chalabi 978-1-119-96318-9 / 1-119-96318-4 320 pp. Pub: 17/02/12 £16.99 Paper Business & Management Understand and profit from the most important trend in the history of the world, from two of the world's leading experts in development economics Our world and lives are about to be completely revolutionised by the most forward technological and medical advancements ever! These amazing developments are about to blow apart conventional wisdom on diseases, demographics and life expectancy. And if we act fast and get involved we could make a serious amount of money. Wake Up! opens our eyes to exactly what this biotech revolution will look like and gives specific advice on how to profit from it in business and investing. This title differs from previous books on bioinformatics with its clarity and focus on the implications for business and investors: how to take advantage of the way the world will look in 10-20 years time and specific researched ideas about where to steer business strategy or invest money to take advantage of these trends. • Outlines the new medical developments coming from the

bio sciences industry and explains what this means for demographics. How life expectancy is set to dramatically rise as we talk about 120-130 year olds - and all known diseases being curable within 20 years.

• What this means for business? What the growing markets will be and look like? This book maps out a full investment strategy with expert suggestions for which companies and technologies to invest in and when.

Jim Mellon is an investment guru, entrepreneur and former fund manager who made a fortune investing in emerging markets in the 1990s. He is a recognised expert in development economics and is ranked 88th in The Sunday Times Rich List with an estimated £500m. Al Chalabi is an entrepreneur who splits his time between Asia and the UK and has extensive experience in developing economics. He consults widely for multinational corporations on strategy, particularly in relation to technology. Top 10 Investments for the Next 10 Years - Licensed: Czech, German, Lithuanian, Orthodox Chinese, Simplified Chinese, Spanish, Korean. Wake Up! - Licensed: Russian

Beyond The Call - Why Some of Your Team Go the Extra Mile and Others Don't Marc Woods 978-1-119-96258-8 / 1-119-96258-7 320 pp. Pub: 23/03/12 £14.99 Paper Management The result of exclusive research into employee engagement conducted by NYU with some of the biggest international companies, this is a practical and accessible guide to maximising team performance and creating environments where your team will want to go the extra mile.

Why is it like pulling teeth trying to get some members of your team to do the simplest things, whilst other individuals surprise you with their passion and desire to deliver more than expected? Some are a pleasure to work with and brimming with passion... and some are, well...not. How can you get the best from everyone? How can you transform compliance into excellence? Drawing on case studies, the experiences of managers in a variety of organisations, and ground breaking research conducted by NYU Stern Business School Beyond the Call will answer these questions and give you the tools you need to get the best out of your team. They'll enjoy work more, you'll enjoy work more, and the business will benefit. It pays to know how engaged your staff are.

• Distilled into a practical and accessible read with clear takeaways and methods of application for busy leaders.

• Clear strategies to tap into people's ‘discretionary effort'.

• Well-grounded in academic research with international case studies, but distilled down into a practical and accessible read with clear takeaways and methods of application for busy leaders.

Marc Woods was a member of the British swimming team for 17 years winning 33 international medals. His left leg was amputated below the knee when he was 17 and he has gone on to these extraordinary achievements despite this. He now works extensively with individuals, teams and global businesses, encouraging them to develop best practice. Approximately 25,000 people each year watch him deliver his inspirational presentations. Marc also runs a development consultancy running programmes to bring about improvements in performance and building high performing teams. Where Do All the Paperclips Go? - Licensed: Korean Personal Best 1e - Licensed: Korean


Spring / Summer 2011 What's Stopping You?: Why Smart People Don't Always Reach Their Potential and Why You Can Robert Kelsey 978-0-85708-172-8 / 0-85708-172-1 288 pp. Pub: 08/04/11 An original approach to overcoming the fear of failure in careers, business and life, for the intelligent, yet frustrated underachiever.

Sometimes we all feel that while we’re getting on ok, we could go a step – or giant leap – further in life. So what’s stopping you having a go? Perhaps you’re worried about not succeeding? Everyone knows that the secret to success is confidence. But unfortunately many of us don’t possess bountiful self assurance – we all have our insecurities.

What’s Stopping You? shows us how to face our fear of failure and overcome it. With a solid grounding in psychological techniques, it shows us how to rationalise our fears and think differently. This is an honest and effective guide to finding the confidence to have a go and reaching your true potential, covering:

• How to focus towards the future and set realistic goals.

• Ways to rationalise your fear of failure to overcome it.

• Advice including planning, tactical-execution and task efficiency.

• How to deal with other people (the boss, the staff, colleagues and potential employers or partners).

• Which self-help theories do work, and which definitely don’t.

Entrepreneur, writer, former City banker and financial journalist Robert Kelsey is a self-help addict. He currently runs a successful PR agency in the UK.

Polar Bear Pirates and Their Quest to Engage the Sleepwalkers: Motivate everyday people to deliver extraordinary results Adrian Webster 978-0-85708-127-8 / 0-85708-127-6 192 pp. Pub: 10/03/11 A Fish!-style morale boosting guide to help managers reengage their teams and revitalise motivation.

Polar Bear Pirates are those who believe in life before death, who get things done and really make a difference. They are everyday people who deliver extraordinary results, day in, day out. The main focus of this book is about engaging and inspiring characters that we’ve all probably been guilty of being from time to time: The Sleepwalkers. Like workplace zombies, they are one hundred percent with you in body but they will never take that extra step beyond ordinary because, without realising it, their minds have drifted into sleep mode.

So how do you motivate Sleepwalkers to want to get out of bed each day, climb their own mountains and make a difference in their workplace?

This book is all about engaging and inspiring others. It’s about getting the very best out of everyday people and inspiring them to deliver extraordinary results. It’s about creating an environment that encourages people to grow and it’s about helping them to realise that they make a difference, no matter what they bring to the table.

Adrian Webster’s CV is varied. He worked as a salesman, milkman, and riot policeman, before he moved into IT and discovered an ability to motivate those around him. He now speaks at over 100 events a year to companies as diverse as BAE, Network Rail, HSBC and the Yell Group. This year he will speak alongside Tony Blair at the Swiss Economic Forum. Polar Bear Pirates & Their Quest to Reach Fat City - A Grown Up's Book for Kids at Work - Licensed: Orthodox Chinese, Russian, Simplified Chinese


Out of Our Minds: Learning to be Creative, 2e Ken Robinson 978-1-907312-47-2 / 1-907312-47-1 288 pp. Pub: 18/02/11

A fully updated edition of one of Capstone's all-time bestsellers, which has sold over 40,000 copies.

In this title Robinson looks at creativity - where it went and how to get it back, and offers a powerful and original argument for why creativity is sorely lacking in society and business today. It also persuasive arguments on how we can start to relearn our innate creative abilities. According to Robinson organisations everywhere are spending millions trying to solve a problem that originates in schools and colleges. It is here, he argues, that people lose their innate creativity - it is literally taught out of them. But all is not lost as this title is here to show us how to have a creative rebirth.

The international bestseller is updated to include;

• Up-to-date details of recent changes to school systems internationally.

• Recent examples and case studies.

• Clearly expressed arguments without heavy academic jargon.

Ken Robinson is an internationally recognised leader in the development of creativity, innovation and human resources and a New York Times bestselling author. His latest book The Element (Allan Lane) sold 23,000 copies in its first 9 months in the US. He speaks to audiences throughout the world on the creative challenges facing business and education in the new global economies.

Licensed: Arabic, Bulgarian, Greek, Hungarian, Latvian, Orthodox Chinese, Portuguese, Romanian, Spanish Out of Our Minds 1e - Licensed: Hungarian, Korean, Polish, Simplified Chinese, Turkish

SuperBusiness: How I Started SuperJam from My Gran's Kitchen; My Guide to Starting a Business, Having Fun and Doing Good Along the Way Fraser Doherty 978-0-85708-142-1 / 0-85708-142-X 192 pp. Pub: 15/04/11

Down-to-earth business start up advice from the first winner of the Ernst & Young Global Student Entrepreneur of the Year Award to come from outside North America.

While most 14 year olds are still glued to their Xboxes, Fraser Doherty went a different way; he started a business, SuperJam, which is now sold in supermarkets across Europe. Still only 21, SuperBusiness explains how he did it – from his own kitchen table, without huge investment – and how you, too, can come up with the idea that’s going to help you get started, build a brand, make money and do good in your community. If this story doesn’t inspire you to stop dreaming and start the adventure, nothing will.

You’ll learn how to:

• Find an idea

• Develop your product

• Find supporters

• Sell, Sell, Sell

• Build a brand

• Make the most of social media

• Diversify & grow

Fraser Doherty was named ‘Global Student Entrepreneur of The Year’ in 2007, the first ever winner from outside North America. Fraser set up SuperJam using his Grandmother’s secret recipe at the age of 14 and watched it grow, becoming the youngest ever supplier to a major supermarket chain when Waitrose launched the range in March 2007. Licensed: Korean


Online Marketing: A User's Manual Murray Newlands 978-0-470-97384-4 / 0-470-97384-6 256 pp. Pub: 15/04/11

A one-stop guide to how social media, SEO, affiliate marketing, digital branding etc are changing what we do at work every day.

The internet has changed how most people do their jobs beyond recognition. Sometimes that's quite exciting, and other times it's pretty frightening as we ask ourselves:

• What is SEO anyway?

• What does affiliate marketing actually mean?

• What's the difference between a digital brand and a ‘real' one?

Online Marketing - A Users Manual has all the answers. Murray Newlands, an international expert on making the most of online marketing, tells you the basics behind the key aspects of online marketing, how you can use it, how you can use it even better, and looks at what the future might hold.

With this book you'll make more money, impress your colleagues, know your customers more and, best of all, never nod with that confused expression on your face again.

This book goes beyond social media to describe how broader changes in the internet are affecting the lives of anyone in marketing or a related job.

Murray Newlands is a leading UK and international digital marketing advisor. He owns and runs Affiliate Heat, an online marketing company. He also runs the successful blog www.murraynewlands.com, where he blogs about affiliate marketing, email marketing and social media marketing. He speaks regularly at online marketing conferences, particularly in North America. Recent and forthcoming events include Affiliate Summit in Las Vegas and New York, Ad: tech in San Francisco and Performance Marketing in Miami. He also runs a monthly blogging club in London. Revenue Today magazine recently described Murray as ‘one of the gurus of international online marketing'.

Making Waves: How to ride the chaos with Direct Response Integrated Marketing Mark Davies, Tina Catling 978-0-85708-212-1 / 0-85708-212-4 208 pp. Pub: 18/03/11 An upbeat and practical full-colour guide to the creation of a great marketing campaign - from receiving a brief, to conceiving ‘the Big Idea’, to its final realisation as a dynamic wave of collective awareness.

The world of marketing is a turbulent place, moving at an incredible pace as trends change, zeitgeists rise and fall and the next big thing becomes tomorrow’s news. For most, marketing has become a game of catch-up and bandwagon jumping. Making Waves takes a different tact by instructing you on how to add to the turbulence, ride the chaos and set free the enormous power incumbent in the masses by creating and sustaining your own movement; by Making Waves in the public consciousness.

To help you to achieve this, this book outlines how to take advantage of the best of both digital marketing and direct marketing media - two of the most responsive disciplines in marketing ever - to mould a multi-faceted campaign which will persuade and excite, and imbue brands with rich emotional experiences and loyal relationships which put the customer at the heart of the communications, creating outstanding returns on marketing investment.

It covers: Marketing Strategy and Planning; Brand Building; Direct Mail; Catalogues; Email Marketing; Website Design; Search Engine Optimisation; Paid Search Marketing; Social Media; Testing; and more…

Mark Davies and Tina Catling both have 25 years experience in marketing, working for some of the largest advertising agencies in the world including Saatchi & Saatchi and Ogilvy and Mather. They founded the award winning company ‘outside the box’ in 1993 and quickly established a reputation for marketing excellence with clients like Thomas Cook, Boots, Dulux, Royal Mail, Hitachi and Visa. They lecture at many UK Universities and speak throughout the world on the subject of ‘thinking outside the box’, and training organisations to be more innovative through their innovation management company, Think (www.thinkso.co.uk). They address audiences two or three times per week and travel extensively throughout Europe, Asia, Australasia and the Americas. They were also keynote speakers at The 2nd World Advertising conference in Tehran in October 2010. Licensed: Korean, Orthodox Chinese


John Adair's 100 Greatest Ideas for Effective Leadership John Adair 978-0-85708-134-6 / 0-85708-134-9 256 pp. Pub: 25/02/11

This is the first book in the brand new business series John Adair’s 100 Greatest Ideas. Whether you’re a first time manager or experienced leader, running a small team or an entire organisation, straightforward, practical advice is hard to find — especially from a proven expert. John Adair’s 100 Greatest Ideas is a new series from an international business guru giving you the building blocks for an amazing career, putting the most important ideas on Leadership, Success, Management, Communication, Decision Making and Creativity at your fingertips. The ideas are short, punchy and clustered around themes, so you can find answers to all your questions quickly and easily. Successful leadership has never been a greater challenge. Time is stretched, your people are highly motivated but can be highly demanding and business is competitive. John Adair’s 100 Greatest Ideas for Effective Leadership will help you find the answers and inspiration you need. The book provides accessible advice from one of the world’s best–known and most sought after authorities on leadership and management — advice you can put into practice immediately.

John Adair developed the leadership model that helped ICI become the first British company to make £1bn profit. Organisations worldwide use his Action Centred Leadership framework to develop their leadership capability and management skills. The British armed forces even base their training on it. Licensed: Arabic John Adair's 100 Greatest Ideas for Effective Leadership & Management - Licensed: Czech, Greek, Italian, Lithuanian, Russian, Simplified Chinese, Turkish John Adair's 100 Greatest Ideas for Personal Success - Licensed: Arabic

John Adair's 100 Greatest Ideas for Personal Success John Adair 978-0-85708-135-3 / 0-85708-135-7 256 pp. Pub: 25/02/11

This is the second book in the brand new business series John Adair’s 100 Greatest Ideas. Whatever you do, it all comes down to one thing; success. It’s the ultimate goal and it all comes down to knowing the right things to say and do, having the right attitude and skills – and having the right personality and approach helps too. John Adair’s 100 Greatest Ideas for Personal Success is your definitive code to getting it right at work, covering personal effectiveness and self-management, right through to profile building and strategic thinking. This is the handbook of personal business success.

John Adair developed the leadership model that helped ICI become the first British company to make £1bn profit. Organisations worldwide use his Action Centred Leadership framework to develop their leadership capability and management skills. The British armed forces even base their training on it. Licensed: Arabic John Adair's 100 Greatest Ideas for Effective Leadership & Management - Licensed: Czech, Greek, Italian, Lithuanian, Russian, Simplified Chinese, Turkish John Adair's 100 Greatest Ideas for Effective Leadership - Licensed: Arabic


John Adair's 100 Greatest Ideas for Smart Decision Making John Adair 978-0-85708-175-9 / 0-85708-175-6 256 pp. Pub: 15/04/11

This is the third book in the brand new business series John Adair’s 100 Greatest Ideas.

Making the wrong business decision can be costly – serious costly. In a climate where poor decisions have had globally disastrous make sure all your decisions are informed ones. Don’t struggle on with blind hope and your fingers crossed; get some proper advice and guidance to ensure your decision process is logical, effective and successful. John Adair’s 100 Greatest Ideas for Smart Decision Making is your essential guide to ensure you’re always full confident in every business decision you make.

The simple, practical format breaks the content down into snack-content style and will cover core areas in leadership, including: Effective thinking skills; Clear thinking; Decision making strategies; Sharing decisions; Problem solving strategies; Generating ideas; Productive thinking; and originality.

John Adair is the business guru who invented Action Centred Leadership (ACL) in the 1970s, now one of the best known leadership models in the world. Organisations worldwide use it to develop their leadership capability and management skills. ACL is being successfully applied in engineering companies, retailers, local authorities, financial institutions and universities. Adair International, provides ACL development programmes, Accredited Trainer programmes and consultancy around the world, via regional partnerships with training providers in the UK, Australia, New Zealand, the Middle East and India. John is the author of more than 40 books and numerous articles on history, leadership and management development. John Adair's 100 Greatest Ideas for Personal Success - Licensed: Arabic John Adair's 100 Greatest Ideas for Effective Leadership & Management - Licensed: Czech, Greek, Italian, Lithuanian, Russian, Simplified Chinese, Turkish John Adair's 100 Greatest Ideas for Effective Leadership - Licensed: Arabic

John Adair's 100 Greatest Ideas for Brilliant Communication John Adair 978-0-85708-177-3 / 0-85708-177-2 256 pp. Pub: 15/04/11 This is the fourth book in the brand new business series John Adair’s 100 Greatest Ideas.

Effective communication is at the art of all business – it’s what gets things done. You can’t make a pitch, run a successful team, complete a project, maintain client relationships, or do anything much in business without it. And in today’s busy and competitive climate you can’t afford to waste time with inefficient communication – you need to get your point across clearly, first time. John Adair’s 100 Greatest Ideas for Brilliant Communication will help you sharpen your message. The book provides accessible advice from one of the world’s best-known and most sought after business authorities — advice you can put into practice immediately.

The simple, practical format breaks the content down into snack-content style and will cover core areas in leadership covering: practical communication; understanding communication; effective speaking and the art of listening; developing your writing and reading skills, giving presentations; leading effective meetings; delighting your customers; and successful interviews. John Adair's 100 Greatest Ideas for Personal Success - Licensed: Arabic John Adair's 100 Greatest Ideas for Effective Leadership & Management - Licensed: Czech, Greek, Italian, Lithuanian, Russian, Simplified Chinese, Turkish John Adair's 100 Greatest Ideas for Effective Leadership - Licensed: Arabic


John Adair's 100 Greatest Ideas for Amazing Creativity John Adair 978-0-85708-176-6 / 0-85708-176-4 256 pp. Pub: 24/06/11 The next installment in a fresh new series, from a genuine business guru. Straightforward, practical advice is hard to find – especially from a proven expert. John Adair’s 100 Greatest Ideas is a new series from an international business guru giving you the building blocks for an amazing career, putting the most important ideas on Leadership, Success, Management, Communication, Decision Making and Creativity at your fingertips. The ideas are short, punchy and clustered around themes, so you can find answers to all your questions quickly and easily.

Whether you have to manage a single project, a small team or a whole organisation, John Adair’s wisdom and experience will help you get the best possible results. The book provides accessible advice from one of the world’s best–known and most sought after business authorities - advice you can put into practice immediately.

In this book Adair tackles creativity - why business needs it and exactly how to nurture and develop it. Challenging conventional thinking and abandoning ‘the way things are always done' is the key to successful business in this modern age. John outlines his 100 Greatest Ideas for thinking differently and innovating your business. John Adair's 100 Greatest Ideas for Personal Success - Licensed: Arabic John Adair's 100 Greatest Ideas for Effective Leadership & Management - Licensed: Czech, Greek, Italian, Lithuanian, Russian, Simplified Chinese, Turkish John Adair's 100 Greatest Ideas for Effective Leadership - Licensed: Arabic

John Adair's 100 Greatest Ideas for Being a Brilliant Manager John Adair 978-0-85708-178-0 / 0-85708-178-0 256 pp. Pub: 24/06/11 The final book in a fresh new series, from a genuine business guru.

This straight-forward, practical new series offers a whole shelf of unique advice from a proven expert. Each of John Adair’s 100 Greatest Ideas contains short, punchy nuggets of wisdom that will form the building blocks for an amazing career, putting the most important ideas on Leadership, Success, Management, Communication, Decision Making and Creativity at your fingertips.

In this final book John tackles creativity – why business needs it and exactly how to nurture and develop it. Challenging conventional thinking and abandoning ‘the way thing are always done’ is the key to successful business in this modern age. John outlines his 100 Greatest Ideas for thinking differently and innovating your business. John Adair's 100 Greatest Ideas for Personal Success - Licensed: Arabic John Adair's 100 Greatest Ideas for Effective Leadership & Management - Licensed: Czech, Greek, Italian, Lithuanian, Russian, Simplified Chinese, Turkish John Adair's 100 Greatest Ideas for Effective Leadership - Licensed: Arabic


What You Need to Know about Economics George Buckley, Sumeet Desai 978-0-85708-114-8 / 0-85708-114-4 296 pp. Pub: 11/02/11 Everything you've always wanted to know about how the economy works, but were afraid to ask

This is the second title in Capstone's new, essential business series What You Need to Know About... These accessible books will get anyone up to speed on a core business subject, fast. So, whether it be for a new job, a new responsibility, or a meeting with someone you need to impress, these books will tell you everything you need to get by as someone who knows their stuff. They contain the essentials, the basics, the foundation knowledge, the stuff you're too embarrassed to ask. They're about getting a broad, base knowledge of these subjects and getting it fast. They're a cramming course in business basics.

What You Need to Know About... Economics contains;

• A one-stop-shop guide to economics–everything you need to know about growth, GDP, the housing market and why the economy matters.

• Clear, focused and unbiased—concentrates on the kind of economics that people in business need to know, rather than on abstract explanations.

• Easy to read—assumes a low level of background knowledge, packed with quotes, stories and sources of more information.

George Buckley is Deutsche Bank's Chief UK Economist. He joined Deutsche Bank in 1998, following his PhD in Economics from the University of Bristol. He writes a regular column on economics in the Evening Standard. Sumeet Desai is Senior Advisor at the Royal Bank of Scotland, economics journalist and respected commentator. Licensed: Korean, Portuguese

What You Need to Know About Marketing

Simon Middleton 978-0-85708-150-6 / 0-85708-150-0 224 pp. Pub: 15/04/11 Everything you've always wanted to know but were afraid to ask about marketing.

Marketing is shrouded in arcane mystery and buzzwords. It frightens many and bewilders others. Yet every business, from the hand-car-wash by the side of the road, to the world's most famous brands, engage in marketing every single day. This is an essential, reliable, speedy and up to date guide to the most robust and important concepts in marketing.

This book shows you how to understand and do marketing without having to study a degree or a diploma in it. Along the way it shows you what has been learned about marketing over the centuries, what experts can teach us that we can use ourselves, how marketing has changed in our new ‘digital' world, and how to avoid classic mistakes.

In short, this is all you need to know about marketing.

Simon Middleton is the author of Build A Brand In 30 Days (Capstone 2010) and founder of specialist consultancy Brand Strategy Guru, Simon has advised some of the best known marketing-led organisations, including: Aviva, Barclays, British Airways, Merial and Pret A Manger. Simon is a regular commentator in international media, and is Brand Leadership Fellow at the University of Anglia's prestigious Norwich Business School.


What You Need to Know about Leadership Jeff Grout, Liz Fisher 978-0-85708-130-8 / 0-85708-130-6 224 pp. Pub: 08/04/11 Everything you've always wanted to know but were afraid to ask about how to lead a team.

Leaders make or break organisations. The difference between the companies which soar and those which fail is often just the difference between good and bad leaders. And it’s not just the CEO who needs to be a leader—every manager needs to lead. But what is leadership, anyway, and how can you do it?

What You Need to Know about Leadership makes it easy, explaining:

• The difference between leading and managing.

• Different styles of leadership.

• Why leaders need a vision.

• Why communication and team-building matter.

• How to motivate and inspire people to get the best performance from them.

• How to lead change.

Cutting out the theory and concentrating on the things that will help you to lead at work, you’ll feel set to conquer the world!

Jeff Grout is an independent business consultant, specialising in leadership, people management, team building, peak performance, recruitment and retention issues. Until 2000, Jeff was UK Managing Director of Robert Half International, the world's largest specialist recruitment consultancy. In his time at the company, Jeff grew it from a 12 person company with two offices to a £65 million turnover business, with over 350 staff. Liz Fisher is an experienced business journalist and author. She was previously features editor at Accountancy magazine. She has worked freelance since 1999 for clients including PricewaterhouseCooper, IBM and the Hay Group. What do Leaders Really Do? - Licensed: Simplified Chinese Kickstart Your Career - Licensed: Arabic, Russian Mind Games - Licensed: Arabic

What You Need to Know about Project Management Fergus O'Connell 978-0-85708-131-5 / 0-85708-131-4 260 pp. Pub: 22/12/10

Everything you've always wanted to know but were afraid to ask about how to manage any size of project successfully.

Project management is about getting things done without spending too much or taking too long. But it often seems buried in technical jargon which makes it difficult to understand.

What You Need to Know about Project Management is here to help. It explains:

• Why setting clear goals matters.

• How to estimate absolutely everything.

• How to get things back on track after they’ve gone wrong.

• How to track big projects.

• Why work/life balance matters when you’re running a big project.

This clear and simple approach will mean you’ll never panic when faced with a big project again.

Fergus O'Connell is one of the world's leading authorities on project management. In 1992 he founded ETP, a company with a global reputation in project management. His approach of structured project management has a growing band of followers around the world. Fergus has written on project management for The Sunday Business Post, Computer Weekly and The Wall Street Journal. He has also lectured on project management at University College Cork, Trinity College Dublin, Bentley College, Boston University and the Michael Smurfit Graduate School of Business. Fergus is the author of ten books - many of which cover the theme of getting things done on time. His bestselling titles include Simply Brilliant (3rd edition, 2008), and Fast Projects (2007). Licensed: Portuguese Earn More, Stress Less - Licensed: German, Korean, Romanian


What You Need to Know about Strategy Jo Whitehead 978-0-85708-101-8 / 0-85708-101-2 224 pp. Pub: 08/04/11 Everything you've always wanted to know about strategy, but were afraid to ask.

In any career in business, chances are that the time will come when someone will ask you to do a strategy for something. Too often, this will be a cue for stress at work and sleepless nights. What You Need to Know about Strategy shows that it doesn’t have to be like this. Taking you step-by-step through the basics of what you need to know to come up with a great strategy, it shows:

• That getting the right answers depends on asking the right questions.

• Why priorities matter.

• How to map out your internal and external situation.

• How to deal with uncertainty.

• How to make tough choices.

• What your brain does while you’re doing strategy.

By cutting out the theory, and focusing on the things you need to know and do to come up with a killer strategy, this book means that you never need to panic again.

Jo Whitehead is Director of the Ashridge Strategic Management Centre and a Fellow of the Centre for Management Development at London Business School. He holds an MBA from Harvard Business School, and a PhD from London Business School. He is a co-author of the acclaimed book Think Again: Why Good Leaders Make Bad Decisions and How to Keep It from Happening to You (Harvard Business School Press, 2009).

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Capstone 2011 Autumn/Winter Rights Guide

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