Lululemon Athletica

Capstone Project Spring 2013

Jenna Lefkoff

Lululemon Manifesto (mission statement)

• A set of inspirational sayings that guide the culture of the brand.• 31 ideas and life philosophies for healthy and positive living.• The Manifesto serves as their mission statement, positioned to guide the company in creating a unique niche and future retailing success.

do onething aday thatscares you

most

lovelife is full of setbacks success is determined by how you handle setbacks

e�ectiveness is predicated by replacing the words “wish”, “should” and “try” with “i will”

live near the ocean and inhale the pure salt air that flow

s over the water (vancouver w

ill do nicely)the conscious brain can only hold one thought at a tim

e

choose a positive thought

drin

k fre

sh w

ater

an

d as

muc

h w

ater

as y

ou ca

n.

fresh

wat

er

flush

es to

xins

fro

m yo

ur b

ody a

nd

keep

s you

r bra

in sh

arp.

have you woken up two days in a row uninspired? change your life!

do not use cleaning chemicals on your kitchen surfaces. someone will inevitably make a sandwich on your counter.

visualize your eventual demise. it can have an amazing e�ect on how you live in this moment.

don’t trust that an old age pension will be su�

cient

your outlook on life is a direct reflection of how much you like yourself

what you do to the earthyou do to yourself

the world moves at such a rapid rate that waiting to implement changes will leave you two steps behind. do it now, do it now, do it now!

observe a plant before and after watering and relate these benefits to your body and brain

write down two personal, two business and two health goals for the next 1, 5 and 10 years. do this four times a year. goal setting triggers your subconscious computer.

children are the orgasm of life. just like you did not know whatan orgasm was before you had one, you won’t know how great children are until you have them.

creativity is maximized when you are living in the moment

©2012, lululemon athletica, Inc.

communication is complicated. each family has slightly di�erent definitions of every word. an agreement is an agreement only if each party knows the conditions for satisfaction and a time is set for satisfaction to occur

sunscreen absorbed into the skin might be worse for you than sunshine. get the right amount of sunshine.

salt

+ hi

gh fr

ucto

se c

orn

syru

p +

butt

er =

ear

ly d

eath

stress is related to 99% of all illness

dan

ce, s

ing, fl

oss

an

d t

rave

l

friendsmoneyare more

listen listen listenthen ask strategic questions

important than

this is not your practice life.this is all there is sweat

that which matters the

should never give wayto that which

leastmatters the

rela

tions

hips

real

allo

ws f

orfr

iend

s10

-15

happiness the pursuit of

is the source of all unhappiness

the

perfe

ct

woul

d re

ad:

jealousyopposite

works

way you want it tothe

tom

bsto

ne

breathe

and appreciate the moment.

deeplyliving in the moment couldbe the meaning of life. pr

actic

e yo

gaso

you

can

rem

ain

activ

ein

phy

sical

spor

ts a

s you

age

a daily hit of athletic-inducedendorphins gives you the powerto make better decisions, helps you be at peace with yourself, and o�sets stress

‘all usedup’

nature wants us to be mediocre because we have a greater chance to survive and reproduce. mediocrity is as close to the bottom as it is to the top, and will give you a lousy life.

once a day to regenerate your skin

Lululemon Store LocationsAlabamaBirmingham, Summit Birmingham

ArizonaChandler, Chandler BlvdPhoenix, Biltmore Fashion ParkScottsdale, Scottsdale QuarterTucson, La Encantada

ArkansasLittle Rock, Little Rock AR Showroom

CaliforniaBerkeley, College AveBeverly Hills, N. Beverly DrBurlingame, Burlingame AveCalabasas, The CommonsCarlsbad, The ForumClovis, Fresno ShowroomCorte Madera, The VillageCosta Mesa, South Coast PlazaEl Segundo, Plaza El SegundoGilroy, Gilroy Premium OutletsGlendale, AmericanaIrvine, Irvine Spectrum CtrLa Jolla, Girard StLos Angeles, BrentwoodLos Angeles, RobertsonNewport Beach, Fashion IslandPalm Desert, Palm DesertPalo Alto, University AvePasadena, Colorado BlvdRancho Cucamonga, Rancho Cucamonga ShowroomSacramento, SacramentoSan Clemente, San Clemente ShowroomSan Diego, San Diego ShowroomSan Francisco, Cow HollowSan Francisco, Grant AveSan Jose, Santana RowSanta Barbara, Santa BarbaraSanta Monica, Santa Monica Blvd / 4th StreetStudio City, Studio CityTruckee, Lake Tahoe ShowroomWalnut Creek, Walnut Creek

ColoradoAspen, AspenBoulder, 29th StColorado Springs, Colorado Springs Denver, Cherry CreekLone Tree, Park MeadowsVail, Vail Showroom

ConnecticutGreenwich, Greenwich AveWest Hartford, Farmington AveWestport, Westport

District of ColumbiaWashington, GeorgetownWashington, Logan Circle

FloridaAventura, Aventura MallBoca Raton, Boca Town CenterJacksonville, St Johns Ctr JacksonvilleMiami, Miami Beach ShowroomNaples, Waterside ShopsOrlando, Mall at MilleniaOrlando, Orlando Premium OutletPalm Beach Gardens, The GardensSanta Rosa Beach, Destin FL ShowroomSarasota, Sarasota ShowroomSouth Miami, South MiamiTampa, Hyde Park Village

GeorgiaAtlanta, Howell MillAtlanta, Perimeter MallAtlanta, Shops Around LenoxSavannah, Savannah GA Showroom

HawaiiHonolulu, Ala Moana Ctr.Wailea, Maui Showroom

IdahoBoise, Boise Showroom

IllinoisChicago, 900 N Michigan AveChicago, BucktownChicago, Deer Park Town CenterChicago, Halsted StChicago, Rush StreetChicago, Southport AvenueEvanston, Sherman PlazaNaperville, Jefferson AveNorthbrook, Northbrook CourtOakbrook, Oakbrook Ctr

IndianaIndianapolis, Keystone Mall

IowaDes Moines, Des Moines Showroom

KansasLeawood, Leawood

KentuckyLexington, Lexington KY ShowroomLouisville, Louisville Showroom

Lululemon Store LocationsMainePortland, Portland Showroom

MarylandAnnapolis, AnnapolisBaltimore, Harbor EastBethesda, Bethesda Row

MassachusettsBoston, NewburyBoston, Prudential CenterBurlington, Burlington MallChestnut Hill, Chestnut HillDedham, Legacy PlaceHingham, Derby St. ShoppesNatick, Natick Collection

MichiganAnn Arbor, Ann ArborAnn Arbor, Ann Arbor ShowroomBirmingham, Old WoodwardEast Grand Rapids, Grand Rapids ShowroomTroy, Somerset North

MinnesotaAlbertville, AlbertvilleBloomington, Mall of AmericaMinneapolis, Shops at West EndSt Paul, Grand Ave. St. Paul

MissouriKansas City, Country Club PlazaSt Louis, Plaza Frontenac

NebraskaOmaha, Village Pointe

NevadaLas Vegas, Fashion Show MallLas Vegas, Las Vegas Showroom

New HampshirePortsmouth, Portsmouth

New JerseyBridgewater, Bridgewater CommonsMarlton, Promenade at SagemoreParamus, Garden State PlazaPrinceton, Palmer SquareShrewsbury, Grove at ShrewsburySummit, Springfield Ave

New MexicoAlbuquerque, ABQ UptownSanta Fe, Santa Fe Showroom

New YorkBrooklyn, Brooklyn ShowroomBrooklyn, Smith St.Buffalo, Buffalo ShowroomCentral Valley, Woodbury Com-mon OutletEast Hampton, East HamptonGarden City, Roosevelt FieldLong Island, Long Island Ware-house SaleLong Island, Walt WhitmanManhasset, ManhassetNew York, 66th and 3rdNew York, 75th & BroadwayNew York, Lincoln SquareNew York, Madison AvenueNew York, MeatpackingNew York, SohoNew York, Union SquareRochester, Rochester Showroom

North CarolinaAsheville, Kitchin PlaceCharlotte, SouthParkDurham, Streets at SouthpointGreensboro, Greensboro Show-roomHuntersville, Birkdale VillageRaleigh, North Hills

OhioCincinnati, Hyde Park SquareCincinnati, KenwoodColumbus, Easton Town CtrColumbus, Polaris Fashion PlaceWoodmere, Eton Chagrin

OklahomaOklahoma City, Oklahoma City ShowroomTulsa, Tulsa Showroom

OregonPortland, Pearl DistrictTigard, Bridgeport Village

PennsylvaniaArdmore, Suburban SquareKing of Prussia, King of PrussiaPhiladelphia, Walnut StPittsburgh, Ross Park MallPittsburgh, ShadysideWayne , Town Center at Wayne

Rhode IslandCranston, Garden City Center

South CarolinaCharleston, King StreetGreenville, Greenville SC Show-room

TennesseeFranklin, Southside at McEwenKnoxville, Knoxville ShowroomMemphis, RegaliaNashville, Hill Center

TexasAustin, 6th and LamarAustin, The DomainDallas, Dallas GalleriaDallas, North ParkFort Worth, Fort WorthHouston, Highland VillageHouston, Houston CityCentreHouston, Houston GalleriaSan Antonio, The QuarrySan Marcos, San Marcos Premium OutletThe Woodlands, Market St

UtahPark City, Park City ShowroomSalt Lake City, Trolley SquareVermontBurlington, Church Street

VirginiaArlington, Clarendon BlvdCharlotteville, Charlottesville ShowroomMcLean, Tysons CornerRichmond, Short PumpVirginia Beach, Virginia Beach Showroom

WashingtonBellevue, Bellevue SquareBurlington, Burlington OutletSeattle, Pacific PlaceSeattle, University VillageSpokane, Spokane Showroom

WisconsinMadison, HilldaleMilwaukee, Third Ward

Lululemon Storefronts

Lululemon Storefronts

Community Yoga Classes

Community Yoga Classes

Advertisements (Yoga Journal/Runners World)

Advertisements (Yoga Journal/Runners World)

Advertisements (Yoga Journal/Runners World)

Advertisements (Yoga Journal/Runners World)

Advertisements (Yoga Journal/Runners World)

Advertisements (Yoga Journal/Runners World)

Ambassador Program•The lululemon ambassador program is extended to

unique individuals in the store communities who embody the lululemon lifestyle and live the culture.

•Their community involvement and dedication to their area of expertise is something that is highly valued.

Lululemon Ambassadors

Neda Honarvar Lululemon Howell Mill Ambassdor

Owner of Tough Love YogaCreator of “Metal Yoga”

Armen AmirianLululemon Glendale Ambassador

Competitive Crossfitter + Crossfit Coach

Garth HewittLululemon Santa Monica Ambassador

Lead teacher trainer at Pure YogaTeaches at Exhale, Equinox, and Yogaworks

Camilla MashieaLululemon Savannah Ambassador

Coaches + Competes CrossfitOpened Crossfit SAV

Susie CaicedoLululemon Dallas Ambassador

Yoga Instructor and Teacher Trainer

Event AdvertisementNational Ad Below(Yoga Journal/Lululemon Athletica Facebook Page)

Local Ad Right Page(Local Lululemon Favebook Pages/In Stores + Local Yoga Studios

About the Event The event will be called “Lulus All

Over the World”, referencing the song

“Love Train”. I thought this event title is

both catchy and fitting. I want to focus on

yoga and community, two very important

aspects of the company, and my idea is to

plan an unforgettable yoga experience for

everyone. Lululemon stores nationwide

will all take the responsibility of coming

together to help make this event special

for their location. The idea is that the

event will be held at the same time (If the

event in Atlanta is at noon, in California it

will be at nine). My vision for this event is

to bring together local communities for a

yoga practice led by chosen local Lulule-

mon ambassadors. Every Lululemon store

will be hosting a community yoga class,

preferably in an outdoor setting, within 5

miles from their store. In the case of mul-

tiple Lululemon stores located in a close

proximity, it is encouraged for the stores

to team up to bring more people to one

location, for a stronger, larger group to

connect and practice with. Not only will

people nationwide all be practicing yoga at

the same time, but the local ambassadors,

leading the class, or those who are simply

attending, will be decked out in new prod-

uct before it is available in stores.

This will give people the opportunity

to see merchandise before anyone else. It

may not seem like that amazing of an incen-

tive, but there are many Lululemon custom-

ers who know when merchandise arrives

every week, and makes a point to be there

to get the first look.

The event will begin promptly at the

designated time for each location. The

venues will vary by location, but preferably a

public park is the ideal space for this event.

Each location will implement an option in

case of lighting or heavy rain. The yoga

class will be taught by one of the local yoga

ambassadors in the community. The class

will last approximately 90 minutes in length

and will be designed for people of all levels

and abilities. Beginners and advanced yoga

practitioners will all be encouraged to come

out and enjoy this exciting event.

Social Media