Date post: | 12-Nov-2014 |
Category: |
Entertainment & Humor |
Upload: | captive-media-ltd |
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Investment Case
CAPTIVE MEDIAA unique proposition for top UK bars
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Intuitive
Hygienic
Newsworthy
Enjoyable
0 10 20 30 40 50 60 70 80
Agree
Disagree
% of total responses
Customers were asked whether they thought Captive Media’s system was . . .
“Fun, pleasurable, fulfilling!”
“Genius! Alan Sugar would be
impressed”
“One of the best ideasI’ve heard of, absolutely
genius”
“Funny, innovative,clever idea”
Source: survey of 50 respondents, conducted between July to October 2011 2
“That is awesome!That is like a man’s
dream”
Male consumers, 18-30, love it
“Took a photoand showed my
mates!”WATCH: Customer
Reactionswww.youtube.com/v/nyKOEcWz2Zo?autoplay=1
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Yes
44%
Maybe
36%
No
20%
Retaining Customers On Site: 1
Q: Would you consider staying longer to play the game?
Yes
39%
Maybe
39%
No
22%
Loyalty / Repeat Business: 2
Q: Would you consider returning to the venue to play the game?
1 Source: 45 respondents from surveys conducted between July and October 2011
2 Source: 44 respondents from surveys conducted between July and October 2011
“Would definitely buy another round just
to play”
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Customer, Cambridge“We might want to go to B-Bar, but we’ll generally just come here for a drink first just to, like, see who can get the record !”
On the last evening of
interviewing for this
research, one customer in
four said they were there
BECAUSE of the game
87% tell their friends about it… they are more likely to stay longer, and to come back
“One of the best ideasI’ve heard of, absolutely
genius”
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25%
Tiger’s Sales Share at VenueWeekly Tiger unit sales as % of total weekly bottled beer unit sales
0
2
4
6
8
10
12
4.21 %
9.74 %
Source: Venue’s EPOS data
2011 2012
Note. This is one of a number of test promotions conducted by Captive Media. For full details of this and other trials see www.captive-media.co.uk/case-studies
• Tiger Beer ran a promotion on-screen in Jan/Feb 2012
• They used a number of different creative executions
• Tiger’s share of bottled beer sales at the venue more than doubled
• Average weekly sales nearly tripled compared to the same period last year
• Sales even topped the peak Christmas period
And it’s a great place for promotions… of in-house offers & events
To view actual footage of this particular promotion click here
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So it creates value for venue owners
• Drives sales via word-of-mouth
• Drives sales via dwell time
• Improves perceptions of washroom
• Drives sales of promoted items
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Here is the technology… retrofiitable, robust, programmable & patented
• Contactless sensing technology. Nothing in the bowl
• Vandal proof. Toughened glass and acrylic-capped ABS
• Waterproof. IP65 rated and CE marked
• Connected. Allowing instant upload of new content
• Plays any media any time. Flash games, video on HD screen
• Patented in the UK. UK Patent no. GB2459869
• Retrofitable. Fits above almost any bowl or trough
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But the product is not a screen…it’s the customer reaction
CAPTIVE INTERACTIVE
MINUTE
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With lots of creative options… and new games every month
Captive Interactive Minute
Simple Branded games
Engagement
Quiz Games:
Gamification
Discovery
Creation Games:
Social Media
Voting Games:
Data Capture
Vouchering :
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Myth busting… here are a few reactions it doesn’t cause
• Hygiene?It encourages guys to aimhttp://youtu.be/dJWdn5_HjNs
• Vandalism?Laughter is disarminghttp://youtu.be/ffa6ZUs1b0I
• Queues?Would you stand behind someone when another space is free?! Guys won’t hang around in loos!
• Poor taste? Kids and grandads enjoy it toohttp://youtu.be/pIpSKJTix4s
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Only one kind of splash!See coverage at www.captive-media.co.uk/about-us/world-press-coverage/ or click below
“The best of British ingenuity”
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Screens are installed in 30 London venues… and funding is now available for up to 100 UK-wide
See London Pack
London : 30 venues since Apr-14UK : +30 venues / month from Oct-14
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Super central - on a lovely pedestrian street. A terraced
outdoors and a Multi-coloured dancefloor.
Just south of Tower Bridge. Traditional
Adnams Pub with lots of tourists drawn to the
attractions nearby
Traditional English pub, with cool stylish
touches throughout.
Another traditional English pub, oozing
authenticity. Media-rich crowd due to its location just off Charlotte Street
A hip and quirky bar, at the heart of influential Hoxton scene. DJ/dance
basement.
Super high-end, glamorous, nested set
of night clubs in coolest Mayfair
Beautiful waterfront venue overlooking river near St Paul’s. Amazing
views.
Large, busy bar by Liverpool Street. Cool vibe, hip décor, and
fashionable clientele.
Soho flagship venue of the popular sushi chain,
metres from Oxford Street.
Large venue right on Leicester Square, with
pedestrian street terrace outside, and downstairs
nightclub
Typical Venues
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The product has also been sold into 12 countries…. at an average price of £2,000
Canada• Vancouver• Alberta• Toronto
USA• New York, Times Square• Atlanta, Georgia• Dallas, Texas• Orlando, Florida• Orange, California• Virginia Beach, Virginia• Chicago, Orland Park, • Superior, Wisconsin• Dewey Beach, Delaware• Philadelphia, Baseball Stadium• Lincoln, Nebraska
Spain• Barcelona• Puerto Banus
United Kingdom• London
• City• West End• Shoreditch• Canary Wharf
• Glasgow • Cambridge• Winchester• Bognor Regis• Isle of Man
Russia• Moscow
France• Paris
Denmark• Copenhagen
The Netherlands• Amsterdam
Austria• Vienna
Italy• Naples
Australia• Reseller Agreement
Sweden & Norway• Reseller Agreement
Captive Media installed locations and partner agreements Feb 2014
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Offer to Selected Venues• For venues which are :
• High footfall• In major UK cities• Attractive to 18-30 year olds
• We will supply, install & maintain screens at no expense
• Including games, background feeds of videos, live headlines & sports news
• Screens run on our 3G network & can be rebooted remotely – just clean the glass!
• We will even replace screens, if necessary• We can accommodate 10 new venues per month• A video ad slot is dedicated for your internal
promotions• Optional & the only thing we charge for:
£25/month• Charges lower for bigger venue networks
• There is a minimum term of 6 months
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Captive Media Ltd
Surprising. Shocking. Amazing.
www.captive-media.co.uk
twitter.com/Captive_Media
youtube.com/user/captivevideos
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