Intellectual Assets ���Capturing Value

Mohamed Kash Senior Innovation Consultant

Take Nothing for Granted !

The World of Intellectuals

Crowd can be seen as a Problem

Others see it as Energy Source

WALMART CROWDSHIPPING

CROWD FUNDING

BUILDING BLOCKS

Intellectual Assets

“How to ensure that those Intellectual Assets are mine”

Tool 1: Patents

Tool 2: Copyrights

Tool 3: Trademarks

Tool 4: Design Rights

Tool 5: Soft IP

INTELLECTUAL PROPERTY TOOLS

IP Tools

IPR Secrecy Market Power Contracts Technical Control

Knowledge Management Systems

What will you do with 20 BMW Cars ?

Research Tool Commercialization

BUILDING BLOCKS

PACKAGING IS KING

Music File Format + Player

BUILDING BLOCKS ?

+ VS. [ ] Reputation In-House VS. Open Source Community

Tools : Patent + Copyrights + LGPL

Commercialize This Database

Database Right VS. Technical Control

SPIN-OFF to Capitalize on IA

DEFENSIVE PUBLISHING

ANALYSE THIS !

WHAT’S NEXT ?

Business Judicial

Administrative

THE 3 ARENAS

Patent VS. Trade Secret

Improved the taste of ���Low Fat Cheddar Cheese

Administrative

Administrative Market

IDENTIFY . ASSESS . STRATEGIZE

THANK YOU

kash82@gmail.com . @mohamedkash