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CAR Report Group10 DivF

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    Harneet Ahuja F007

    Shashank Yadav F059

    Sanil Jain F023

    Mayank Agrawal F005

    Sumit Majumdar F030

    Nirmal Baruah F061

    DISH TVAnalysis of declining share of Dish TV by

    conducting market research on D2H usage

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    Table of Contents

    An Introduction to the Indian Television Industry ........................................................................................ 3

    Satellite Television (Direct to Home Service) ............................................................................................ 3

    Dish TV ...................................................................................................................................................... 3

    Distribution ............................................................................................................................................... 4

    Porters Five Competitive forces: Direct to Home ........................................................................................ 5

    Buyers: Bargaining power of buyers ......................................................................................................... 6

    Suppliers: Bargaining power of suppliers ................................................................................................. 6

    Potential Entrants: Threat of new entrants .............................................................................................. 7

    Substitutes: Threat of substitutes ............................................................................................................. 7

    Inter firm rivalry ........................................................................................................................................ 7

    SWOT Analysis............................................................................................................................................... 8

    Strengths ................................................................................................................................................... 8

    Weaknesses .............................................................................................................................................. 8

    Opportunities ............................................................................................................................................ 9

    Threats ...................................................................................................................................................... 9

    Research Methodology ................................................................................................................................. 9

    Research Design ........................................................................................................................................ 9

    Sources of Data ........................................................................................................................................... 10

    Primary Data ........................................................................................................................................... 10

    Data collection method........................................................................................................................... 10

    Sample Size ............................................................................................................................................. 10

    Data Analysis and Interpretation ................................................................................................................ 10

    Findings of the Research ............................................................................................................................. 15

    Conclusion ................................................................................................................................................... 16

    Appendix ..................................................................................................................................................... 17

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    An Introduction to the Indian Television Industry

    In earlier days there was only one TV channel in Indian- Doordarshan. Channel Doordarshan

    was owned and operated by the government of India. In this era, every home which had a TV set

    used to have its own antenna to capture the signals. By the late 1980s more and more people

    started to own television sets. Though there was a single channel, television programming had

    reached saturation. Since the Cable Television Ordinance Law, January 1995, cable operators

    were able to feed channels and later on private companies were allowed to air their own

    channels. This led to the explosive growth in number of TV channels and number of cable

    operators. By1995 TV in India covered more than 70 million homes giving a viewing populationof more than 400 million individuals through more than 100 channels.

    There are at least five basic types of television in India: broadcast, or "over-the-air" television,

    unencrypted satellite or "free-to-air", Direct Broadcast Satellite, cable television,

    and IPTV (internet protocol television).

    Satellite Television (Direct to Home Service)

    As of 2012, over 500 TV Satellite television channels are broadcast in India. This includes

    channels from the state-owned Doordarshan, News Corporation owned STAR

    TV, Sony owned Sony Entertainment Television, Zee TV, Sun Networkand Asianet. Direct To

    Home service is provided by Airtel Digital Tv, BIG TV owned by Reliance, DD Direct

    Plus, Dish TV, Sun Direct DTH, Tata Sky and Videocon D2H. Dish TV was the first one to

    come up in Indian Market, others came only years later.

    These services are provided by locally built satellites from ISRO such as INSAT 4CR, INSAT4A, INSAT-2E, INSAT-3C and INSAT-3E as well as private satellites such as the Dutch-based

    SES, Global-owned NSS 6, Thaicom-2 and Telstar 10. DTH is defined as the reception of

    satellite programmes with a personal dish in an individual home. As of May 2012, India had

    roughly 45 million DTH subscribers.

    Dish TV

    Dish TV is the first private DTH satellite television provider in India, using MPEG-2 digital

    compression technology, transmitting using NSS Satellite. Mr. Subhash Chandra is the

    Chairman of Dish TV. Dish TV is a division of Zee Network Enterprise (Essel Group Venture).

    DTH service was launched back in 2004 by launching of Dish TV by Essel Group's Zee

    Entertainment Enterprises. Dish TV is on the same satellite where DD Direct+ was. DD Direct+

    shifted to Insat 4B which is adjacent to NSS-6.

    http://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Terrestrial_televisionhttp://en.wikipedia.org/wiki/Free-to-airhttp://en.wikipedia.org/wiki/Direct_Broadcast_Satellitehttp://en.wikipedia.org/wiki/Cable_televisionhttp://en.wikipedia.org/wiki/IPTVhttp://en.wikipedia.org/wiki/Doordarshanhttp://en.wikipedia.org/wiki/News_Corporationhttp://en.wikipedia.org/wiki/STAR_TVhttp://en.wikipedia.org/wiki/STAR_TVhttp://en.wikipedia.org/wiki/Sonyhttp://en.wikipedia.org/wiki/Sony_Entertainment_Television_(India)http://en.wikipedia.org/wiki/Zee_TVhttp://en.wikipedia.org/wiki/Sun_Networkhttp://en.wikipedia.org/wiki/Asianethttp://en.wikipedia.org/wiki/Airtel_Digital_Tvhttp://en.wikipedia.org/wiki/BIG_TVhttp://en.wikipedia.org/wiki/DD_Direct_Plushttp://en.wikipedia.org/wiki/DD_Direct_Plushttp://en.wikipedia.org/wiki/Sun_Direct_DTHhttp://en.wikipedia.org/wiki/Tata_Skyhttp://en.wikipedia.org/wiki/ISROhttp://en.wikipedia.org/wiki/NSS_6http://en.wikipedia.org/wiki/Direct-broadcast_satellitehttp://en.wikipedia.org/wiki/Direct-broadcast_satellitehttp://en.wikipedia.org/wiki/NSS_6http://en.wikipedia.org/wiki/ISROhttp://en.wikipedia.org/wiki/Tata_Skyhttp://en.wikipedia.org/wiki/Sun_Direct_DTHhttp://en.wikipedia.org/wiki/DD_Direct_Plushttp://en.wikipedia.org/wiki/DD_Direct_Plushttp://en.wikipedia.org/wiki/BIG_TVhttp://en.wikipedia.org/wiki/Airtel_Digital_Tvhttp://en.wikipedia.org/wiki/Asianethttp://en.wikipedia.org/wiki/Sun_Networkhttp://en.wikipedia.org/wiki/Zee_TVhttp://en.wikipedia.org/wiki/Sony_Entertainment_Television_(India)http://en.wikipedia.org/wiki/Sonyhttp://en.wikipedia.org/wiki/STAR_TVhttp://en.wikipedia.org/wiki/STAR_TVhttp://en.wikipedia.org/wiki/News_Corporationhttp://en.wikipedia.org/wiki/Doordarshanhttp://en.wikipedia.org/wiki/IPTVhttp://en.wikipedia.org/wiki/Cable_televisionhttp://en.wikipedia.org/wiki/Direct_Broadcast_Satellitehttp://en.wikipedia.org/wiki/Free-to-airhttp://en.wikipedia.org/wiki/Terrestrial_televisionhttp://en.wikipedia.org/wiki/India
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    Dish TV was only DTH operator in India to carry the two Turner channels Turner Classic

    Movies and Boomerang. Both the channels were removed from the platform due to unknown

    reasons in March 2009. In October 2010 Dish TV added the long awaited Neo Sports and Neo

    Cricket on its platform.

    Essel Group Venture has national and global presence with business interests in media

    programming, broadcasting & distribution, speciality packaging and entertainment. Zee Network

    incorporated Dish TV to modernize TV viewing. By digitalizing Indian entertainment, this

    enterprise brought best television viewing technology to the living room. It not only transmits

    high quality programmes through satellite; but also gives a complete control of selecting

    channels and paying for them.

    Dish TV im

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