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CARAT MEDIA WEEKLY NEWSLETTER
No. 673
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Media Report
OOHOut-of-Home Trend
OOH!()
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OOH!()
OCS2012
Out-of-Home Consumer Survey, OCS3,75015-64
http://signagebroy.wordpress.com/
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http://www.gdefon.com/
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(3.83% / i116)(5.93% / i107)(3.83% / i116)
(17.41% / i122)(22.22% / i115)(26.91% / i106)(25.68% / i105)
15-19(15.8%) / 55-64(18%)
(44.45%/i166)
30(28.64/i117)
(31.85% / i180 )
(34.2% / i108) (10.86% / i108)
(4.57% / i110)
(4.69% / i104)
fightingbackmentorprogram.blogspot.com
Source : Posterscope Taiwan, Out-of-Home Consumer Survey (OCS). Taiwan Base: 3,750.
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16.915.2
3.8
10.5 10.1
5.8
9.5 10.6
3.8
/
/
/
()
PC/73.46%
10.37%
32.96%
7.28%
15.6
25.4
18.8
10.3
19.021.1
20.521.2
()
Image courtesy of Scottchan / FreeDigitalPhotos.net
Source : Posterscope Taiwan, Out-of-Home Consumer Survey (OCS). Taiwan Base: 3,750.
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/
/ATM
/
ATM
/
Pubs / /
/
/
/ Pubs / /
/ /
/
/
HighImp
act
Low
Imp
act
Hard to Miss
Rare Find
Wallpaper
Invisible
High Exposure
Low Exposure
Source : Posterscope Taiwan, Out-of-Home Consumer Survey (OCS).Taiwan Base: 3,750.
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3.48
4.33
3.78
3.72
5.04
8.21
6.71
6.20
0 4 8 12 16 20 24
()
1/6 6.9 hrs
4
1/6
6.9
Mobile Out-of-
Home
Source : Posterscope Taiwan, Out-of-Home Consumer Survey (OCS). Taiwan Base: 3,750.
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0
10
20
30
40
50
60
70
(%)
Source : Posterscope Taiwan, Out-of-Home Consumer Survey (OCS). Taiwan Base: 3,750.
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OOH
96.67
95.84
78.89
78.05
AttentiveReach
MemorableReach
EngagedReach
EngagedSharing
Attentive Reach: Memorable Reach: Engaged Reach: Engaged Sharing:
OCSOOH
Attentive ReachMemorable Reach
Engaged ReachEngaged Sharing
OOH96.67%
95.84%/
78.89%
Source : Posterscope Taiwan, Out-of-Home Consumer Survey (OCS). Taiwan Base: 3,750.
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OOH
(73.48% / i135)
(87.36% / i140)
(45.51% /
i156)
(75.77% /
i161)
(59.98% / i154)
(78.98%
/ i103)
(73.36% / i102)
(80.44% / i104)
(73.03%)
/
(66.29%)
(56.11%)
(60.46%)
(52.96%)
Source : Posterscope Taiwan, Out-of-Home Consumer Survey (OCS). Taiwan Base: 3,750.
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OOH
(
)(23.36% / i138)
/(20.99%
/ i134)
(20.62%
/ i148)
(16.13% / i139)
(10.14% / i149)
/ /
(32.68%)
(31.46% / i110)
(29.21% /
i101)
/ /
(11.23% / i104)
(15.43% / i115)
(13.26% / i110)
(13.03% / i109 )
(17.26% /
i103)
(: Facebook) (13.83%)
/(9.14% /
i127)
(5.56%)
(3.09% / i118)
Source : Posterscope Taiwan, Out-of-Home Consumer Survey (OCS). Taiwan Base: 3,750.
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.
Smart DevicesOOH
.
OOH
.
OOH
. 24 Always On The Move
24
MOOH
Mobile Out-of-Home
OOH
Speed Networking, Speed Up!
The OOH Ecosystem: Posterscope
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Out-of-Home Consumer Survey, OCS
20102012
OCS
DOOHDigital Out-of-Home
MOOHMobile Out-of-Home
OCS
Out-of-Home Consumer Survey, OCS
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Pioneering Out-of-Home
( Posterscope ) ( Aegis Media
Group ) 26
532002 ( Out-of-
Home Communications )
( Posterscope )
( Posterscope )HyperspaceOOH 3.0
Posterscope Taiwan
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.
(Carat)
(Vizeum)(AAA)(wwwins Isobar)
(Posterscope)
(iProspect)
Aegis Group plc.Aegis Group plc.
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(02) 2717-5238 ext.9285
APP
