8/13/2019 Carat Media NewsLetter 717 Report

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CARAT MEDIA WEEKLY NEWSLETTER

No. 717

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Media Report

Media Report

2.0

http://www.mdgadvertising.com/

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2013

62%

Beacon

6(WWDC, Apple Worldwide

Developers Conference)iOS 7

iBeacon iBeacon4.0(micro-location)

Android

4.0

http://digilab.clemengergroup.com/

4.0

2.0

http://digilab.clemengergroup.com/http://digilab.clemengergroup.com/http://digilab.clemengergroup.com/

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4.0(BLE, Bluetooth Low Energy

Bluetooth smart)2001 iPhone

iPhoneBeacon

iBeacon, Paypal Beacon,ShopBeacon

4.0

Courtesy of shopkick Courtesy of EstimoteCourtesy of Gimbal

Qualcomm Gimbal, ShopBeacon, Estimote

http://www.alcgeorgetown.org/

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(LBS)

(Proximity Marketing)

Courtesy of estimote

/

iBeaconiPhoneiBeacon

Courtesy of Gimbal

http://www.2cm.com.tw/markettrend_content.asp?sn=1208230002http://big5.xinhuanet.com/gate/big5/news.xinhuanet.com/info/2013-09/15/c_132721362.htmhttp://big5.xinhuanet.com/gate/big5/news.xinhuanet.com/info/2013-09/15/c_132721362.htmhttp://www.2cm.com.tw/markettrend_content.asp?sn=1208230002

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PayPal9PayPal BeaconBeacon

POSPayPal

POS

PayPal

PayPal Beacon

PayPal, Engadget

PayPal BeaconUSB32014

https://www.paypal.com/webapps/mpp/beaconhttp://www.engadget.com/2013/09/09/paypal-beacon-hands-free-payments/http://www.youtube.com/watch?v=g8h_i8qv1FYhttp://www.engadget.com/2013/09/09/paypal-beacon-hands-free-payments/https://www.paypal.com/webapps/mpp/beacon

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(Macys Store)(LBS)shopkick11

shopBeaconiPhone

shopkickshopkick

shopBeacon

shopkick

Techcrunch

shopkick

kickkick

(Walk-In)

http://techcrunch.com/2013/11/20/shopkick-rolls-out-ibeacon-enabled-shopping-alerts-with-shopbeacon-with-macys-as-its-first-trialist/http://money.chinatimes.com/news/news-content.aspx?id=20131129000318&cid=1210http://www.youtube.com/watch?v=c3h0eKGfUfIhttp://money.chinatimes.com/news/news-content.aspx?id=20131129000318&cid=1210http://techcrunch.com/2013/11/20/shopkick-rolls-out-ibeacon-enabled-shopping-alerts-with-shopbeacon-with-macys-as-its-first-trialist/

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(12/6)254iBeacon

iPhone

iOS

iBeaconApple Store

AppApple Store

iBeacon

iThome

http://localhost/var/www/apps/conversion/tmp/scratch_3/ithomehttp://mag.udn.com/mag/digital/storypage.jsp?f_MAIN_ID=320&f_SUB_ID=2943&f_ART_ID=489295http://mag.udn.com/mag/digital/storypage.jsp?f_MAIN_ID=320&f_SUB_ID=2943&f_ART_ID=489295http://mag.udn.com/mag/digital/storypage.jsp?f_MAIN_ID=320&f_SUB_ID=2943&f_ART_ID=489295http://localhost/var/www/apps/conversion/tmp/scratch_3/ithome

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Exact EditionsByPlace

WirePopshot MagazineGrand Designs

MLBBallpark App

iBeacons iBeaconApp

iPhone

Techcrunch,macrumors,Techcrunch

http://techcrunch.com/2013/12/04/ibeacons-used-to-deliver-location-based-access-to-ios-newsstand-publications/http://www.macrumors.com/2013/12/04/ibeacon-technology-tapped-to-unlock-location-specific-newsstand-content-on-ios-devices/http://www.macrumors.com/2013/12/04/ibeacon-technology-tapped-to-unlock-location-specific-newsstand-content-on-ios-devices/http://techcrunch.com/2013/09/29/mlbs-ibeacon-experiment-may-signal-a-whole-new-ball-game-for-location-tracking/http://techcrunch.com/2013/09/29/mlbs-ibeacon-experiment-may-signal-a-whole-new-ball-game-for-location-tracking/http://techcrunch.com/2013/09/29/mlbs-ibeacon-experiment-may-signal-a-whole-new-ball-game-for-location-tracking/http://www.macrumors.com/2013/12/04/ibeacon-technology-tapped-to-unlock-location-specific-newsstand-content-on-ios-devices/http://techcrunch.com/2013/12/04/ibeacons-used-to-deliver-location-based-access-to-ios-newsstand-publications/

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iBeacon

(Qualcomm)(CES)

AndroidiOS4530

Beacon

BLE

GIGAOM; CTimes

Courtesy of Qualcomm

5

http://cdn.slashgear.com/

http://gigaom.com/2013/12/09/step-aside-ibeacon-qualcomm-has-low-cost-gimbal-proximity-beaconshttp://www.ctimes.com.tw/DispNews-tw.asp?O=HJXCC6I55WESAA00NRhttp://www.youtube.com/watch?v=P3LX84jdfnEhttp://www.youtube.com/watch?v=P3LX84jdfnEhttp://www.ctimes.com.tw/DispNews-tw.asp?O=HJXCC6I55WESAA00NRhttp://gigaom.com/2013/12/09/step-aside-ibeacon-qualcomm-has-low-cost-gimbal-proximity-beacons

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WirediBeacon

Beacon

PayPal Beacon

NFCiBeaconNFC

iBeacon NFC4iBeacon

50iBeaconNFCNFC

iBeacon

iBeacon

NFC

Courtesy of Wired

http://www.wired.com/design/2013/12/4-use-cases-for-ibeacon-the-most-exciting-tech-you-havent-heard-of/http://www.wired.com/design/2013/12/4-use-cases-for-ibeacon-the-most-exciting-tech-you-havent-heard-of/

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TechCrunch20142.5iOS

iBeaconAndroid

57%

53%(LBS)

2.0

http://www.macos.utah.edu/

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(Carat)

(Vizeum)(AAA)(Isobar)

(Posterscope)(iProspect)

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