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Carbonated Soft Drinks- SilentKiller

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What are soft or carbonateddrinks

•  They are non alcoholic water baseddrink that are optionally acidulated,sweetened and carbonated.

• Some carbonated drinks alsocontains caffeine which is brown incolor for e.g. coke.

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Major Players in this sector-Globally

• The global soft drink industry is highly concentrated, being largelycontrolled by the two multinational companies; Coca Cola andPepsiCo.

•Coca Cola leads the carbonated soft drink market in mostcountries in the world with 60% of the global cola market with itsflagship Coca-Cola brand. Other notable players include CadburySchweppes .

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Major Players in India

•  The two global majors PepsiCo andCoca-Cola dominate the soft drinkmarket in India.

• Coca-Cola, which had winded up itsIndia operations during the introduction

of the FERA regime, re-entered India 16years later in 1993. pepsi

• pepsi came into India by

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• However, the soft drinks segment,dominated by these two companies,accounted for Rs 6,247 crore in sales

in 2002.

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• Most of the sales of soft drinks take placeduring summers while just 5-6% of totalsales take place in winters. In summers thehigh season lasts for 70-75 days, whichcontributes more than 50% of the totalyearly sales.

• In terms of regional distribution cola drinkshave main markets in metro cities andnorthern states of UP, Punjab, Haryana etc.

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 The global Soft drinkConsumption 2006

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• Carbonated soft drinks are thebiggest soft drinks sector with 45%

of global volume. And in 2006 thesoft drinks market has hit 523,000million liters in 2006

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• Can you guess which countryconsumes soft drinks the most?

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Soft drinks n Health

•  There is an increase in the acid levelin the body when carbonated drinks

are consumed which in turn lead toindigestion and gassiness in thestomach

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• Artificial sweeteners like aspartame,

saccharin are used instead of sugar.Consumption of these above a certainlimit causes brain damage, urinary andbladder problems

• Sugar is also used which in turn leads todiabetes, high blood pressure, stroke and

heart diseases.

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Acids and carbon dioxide:

• phosphoric acid – teeth to rot, bone loss and digestive problems

 – It also causes calcium loss and kidneyproblems.

• Carbon dioxide – Causes loss in bone density

 – Obesity

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• Do you think that soft drinks containspesticides residues and if so do youknow what happens if thesepesticides are consumed in highquantities in form of these drinks?

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Pesticides and Carbonated SoftDrinks

• it is not uncommon for soft drinks in India to have a mix of at least three, up to six types of pesticides, yet the samplesdisplayed the fact that the soft drinks recorded a thresholdwhich was 24 times higher than the normal level of pesticides, allowed by the norms of the Bureau of IndianStandards.

• Thus, the average level of pesticides was 11.85 parts perbillion, while the legal standard is 0.5 parts per billion.

•

In addition to that, it is also reflected the presence of carcinogens and neurotoxins that are also much higherthan the Bureau of Indian Standards allows.

P ti id id i

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Pesticides residues inCarbonated Soft Drinks- Pepsi

Corporation & Coco-Cola

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• Pepsi contained around 30 timesmore pesticides residues than Coco-Cola which contains around 27 times

of pesticides residues

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Health impacts of pesticides

• According to a study done by cse, mostcommon pesticides detected in softdrinks were:

 – Lindane is a carcinogen is absorbedthrough respiratory system, digestivesystem and gets accumulated in the fattissues. it causes cancer, damages the

kidney, human liver, causes birth defects,

Heptachlor

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• Malathion

• chlorpyrifos

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• Do you have any idea what is highfructose corn syrup and what it isused for and its ill effects

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High Fructose corn syrup

High Fructose corn syrup(HFCS) are used assweetener in most of the carbonated softdrinks as it is viable for soft drinkcompanies

According to Researchers at RutgersUniversity in New Brunswick, New Jersey

have found evidence that soft drinkssweetened with high-fructose corn syrup(HFCS) may contribute to the developmentof diabetes, particularly in children.

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Study done by cse regardingregulation

•  The Indian government has no regulationfor soft drinks. Prevention of FoodAdulteration Act 1954, regulates the

presence of insecticides and pesticides infood but does not mention any for softdrink beverages.

•  The soft drink industry remains not only

unregulated but is also exempted from theprovisions of indu

• .