Date post: | 17-Mar-2016 |
Category: |
Documents |
Upload: | ivano-benigno |
View: | 218 times |
Download: | 0 times |
The Brief Description:
Ivano BenignoCopywriting Portfolio
Cardies: The brief was to create a campaign for Cardies, we had to create a radio, print and alternative media campaign. We decided on a message which was ‘There is an easier way to express yourself.’ Instead of expressing yourself physically go to cardies and buy a gift to show the person you care.
We created a fun campaign based on people overly expressing themselves, and in turn exaggerating real life scenarios.
Group:Ivano Benigno, Matt Thornton, Natalie Bell, Angela.