CardJet Card Printer/Encoders Printing professional-looking plastic cards is now inkjet-easy!

CardJet Card Printer/Encoders

Printing professional-looking plastic Printing professional-looking plastic cards is now inkjet-easy!cards is now inkjet-easy!


Professional Series CardJet™ 410 – MSRP: $1,595 Persona® Series CardJet C7 – MSRP: $1,295


• Market Opportunity• Product Positioning• Customer Profile• CardJet vs. Cut-and-Paste• CardJet vs. Entry-Level Dye-Sub

• Product Features • Printer Comparison• Competitive Comparisons• Marketing Initiatives

AgendaAgenda


Inkjet technology provides an affordable, reliable, easy-to-use solution for entry-level customers who want a

durable, tamper-resistant, professional-looking card.


DTC500 Series

Persona

DTC525-LC

HDP820

Product PositioningProduct Positioning

CardJet

- Integration

- Security

- Durability

- Functionality

- Price

Only about 30% of the cut-and-paste/

Polaroid/Teslin market has graduated to digital imaging.


Customer Category

Major BenefitsWhy Will They Want CardJet?

Key Benefits

Libraries • Identification• Data Tracking• Branding/Marketing

• Professional Images and Design• Quiet Operation• Bar Codes and/or Magnetic Stripes• Virtually Maintenance-Free

• Secure and Professional • Stored Database Records• Minimal Operator Training• Minimal Maintenance Expense

Education • Student ID • Faculty ID• Lunch Programs• Library Programs

• Ease-of-use• More Secure, Durable Card• Professional-looking Card

• Reduces Operator Learning Curve• Reliable – Less Maintenance • Economic Price

Small-to- Medium-Sized Businesses and Government

• Visual Security• Access Control• Marketing

• Ease-of-use• Virtually No Maintenance• Reliability• Card Durability • Professional Image

• Secure Image• Reduces Operator Learning Curve• Reliable – Less Maintenance• Economic Price

Cut-and-Paste System Users

• Visual Security• Multiple Operators

• Ease-of-use• Database Records• Professional-looking Card• Reliability• Comparable Price

• Reduces Operator Learning Curve• Digital Images and Storage• Reliable – Less Maintenance• Lower Cost Entry

Market Opportunity

Common Applications


• Inkjet – familiar, widely accepted technology

• Recognizable co-branding – HP and PPG

• Over-the-edge printing for high quality, professional-looking cards

• Ink bonds instantly for:• Excellent card durability• Reduced risk of altering information

on the printed card

Market Opportunity Against Market Opportunity Against Cut-and-Paste SystemsCut-and-Paste Systems


• Automated, one-step process:• Fast card production • Fewer errors

• Card cost less than cut-and-paste badges

• SmartLoadTM Card and Ink Cartridges:

• Pre-loaded• Drop in• One-way loading



• PC monitor displays:• Low ink• Number of images remaining in ink

cartridges• Cards out

• Ideal for installations with multiple printer operators – minimal training required

• Virtually maintenance-free – less downtime



• Inkjet – familiar, widely accepted technology

• Recognizable co-branding – HP and PPG

• Over-the-edge printing:• Tamper-resistant cards• Professional-looking cards

• Virtually maintenance-free:• No expensive printheads to replace• No cleaning mechanisms to maintain

Market Opportunity Against Market Opportunity Against Entry-Level Dye-Sub SystemsEntry-Level Dye-Sub Systems


• Ink bonds instantly with specially formulated cards:

• More durable cards • Cards resistant to cracking

• Cards and inks sealed in easy-to-handle cartridges – unlike dye-sub ribbons and PVC cards

• Inkjet technology = high reliability• Ideal for installations with multiple

printer operators – minimal training required



• Affordable, easy-to-use alternative for entry-level dye-sub users

• SmartLoad Card and Ink Cartridges:• Pre-loaded• Drop in• One-way loading

• Whisper-quiet – perfect for office area • PC monitor displays:

• Low ink• Number of images remaining in ink cartridges• Cards out



• Unprecedented ease of use• Virtually maintenance-free• Bi-directional, on-screen messaging,

USB only• 600 dpi print quality • Over-the-edge printing• Intuitive LED function• CR-80, single-sided printing

Printer FeaturesPrinter Features


• 3 print speeds/qualities: • Fast – 26 seconds per print• Normal – 42 seconds per print• Best – 76 seconds per print

• Whisper-quiet HP print engine• Ink bonds instantly with specially

formulated cards; excellent card durability

• Field-installable magnetic encoder option

FeaturesPrinter FeaturesPrinter Features


.

Printer FeaturesPrinter Features

• Quick Start Guide


• Pre-loaded, SmartLoad Card Cartridge

• 100-count (CardJet 410)• 50-count (CardJet C7)• Drops in easily• One-way loading• Notifies user when cards are out• Non-refillable• Available with or without hi-co magnetic stripe

Supply FeaturesSupply Features


• SmartLoad Color Ink Cartridges• Prints 300 images (CardJet 410)• Prints 250 images (Persona C7)• Intelligent, “one-way,” snap-in loading• Monitors prints remaining• Notifies user when ink is low or out• Non-refillable• 12-month warranty (date code on cartridge)

Supply FeaturesSupply Features


• Easiest card printer to use, industry-wide

• Virtually maintenance-free• Widely accepted print

technology• Profitable consumables

Feature ReviewFeature Review


Driver FeaturesDriver Features

Image Color Tab• Image Color Control



Image Color• Print in Grayscale

Produces print in gray for black and white photo quality

• Infrared Bar Codes Prints black within the image using the black pen for bar codes that are infrared-compatible



Card• Card Size and Orientation



Card• Print Quality



Driver Tabs• Print Quality

Best Normal Fast



Print Supplies Tab• For each “Clean Ink Cartridge

Nozzle” activated from the driver, Prints Remaining on the color and the black pens will decrement one.

• Convenient display of reorder information


Printer ComparisonPrinter Comparison

CardJet 410 CardJet C7

Price $1,595 $1,295

Cost Per Card $1.11/image $1.61/image

Warranty 1 Year 1 Year

Distribution Program Professional Series Persona Series

Color Images Per Ink Cartridge

300 250

Magnetic EncoderYes -

Field Upgrade Option Yes -

Field Upgrade Option

Card Cartridge 100 cards 50 cards


Dye-Sublimation ComparisonDye-Sublimation Comparison

CardJet C7

CardJet 410

PersonaC11

Datacard SP35

Eltron P210

Evolis Pebble

MSRP $1,295 $1,595 $1,895 $2,195 $2,195 $2,295

Color Images per Roll/Cartridge

250 300 250 500 100 200

Magnetic EncodingYes - Field Upgrade

Yes - Field Upgrade

YesYes - Field Upgrade

Yes Yes

Print Speeds(cards per hour)

163 163 120 120 120 140

Over-the-Edge Printing Yes Yes No No No No

Consumable Loading Cartridge Cartridge Manual ManualManual Cards/

Ribbon CartridgeManual

Input Hopper/ Card Cartridge

50 cards 100 cards 45 cards 100 cards 50 cards 100 cards


Dealer Profitability ComparisonDealer Profitability Comparison

CardJet C7

CardJet 410

Eltron P210

Persona C11

Evolis Pebble

DatacardSP35

MSRP (Printer and Supplies

for 500 Cards)$2,135 $2,535 $2,445 $2,145 $2,545 $2,445

Dealer Cost (25% Discount)

$1,601 $1,901 $1,834 $1,609 $1,909 $1,834

Gross Revenue $534 $634 $611 $536 $636 $611

Service, Maintenance and Support Expense

$50 $50 $150 $150 $150 $150

Total Revenue $484 $584 $461 $386 $486 $461

Margin % 30% 31% 25% 24% 25% 25%


$0

$50

$100

$150

$200

$250

$300

$350

$400

Year 2002 Year 2003 Year 2004 Year 2005

Polaroid has a $400 million market declining at 5-7% annually

Market OpportunityMarket Opportunity


• Package CardJet with software, camera, supplies and accessories for a complete system:

• No waiting for film to develop• No die-cutting• No lamination• Records stored in database – easy

card replacement• Multiple photos taken before card is

printed – no wasted film• CardJet system priced under entry-

level dye-sub system pricing

Market OpportunityMarket Opportunity


Cut-and-Paste ComparisonCut-and-Paste Comparison

CardJet 410

CardJet C7

Polaroid ID

100

GBC 2100

Polaroid

System 75

MSRP $1,595 $1,295 $1,789 $1,427 $3,695

System Components Printer Printer

Film-based Camera,

Laminator, Die Cutter

Film-based Camera,

Laminator, Die Cutter

Printer, Camera, Software

Cost Per Card $1.11 $1.61$1.30-$2.25

$1.30-$2.25Roughly

$0.50

Printing Technology Digital InkJet Digital InkJet Film-based Film-basedDigital Dye-Sublimation

Database Functionality Yes - If

packaged with software

Yes - If packaged

with softwareNo No Yes

Card Durability Medium Medium Low Low Low

Card Security Medium Medium Low Low Medium

Operator Learning Curve Low Low Low Low Medium


$1,789$1,499 $1,427 $1,662

$1,295$1,595

$0

$1,000

$2,000

IDBadge.com - Polaroid ID-100

OfficeMax.com - Polaroid ID Camera Kit

Staples.com - GBC 2100 Photo ID Camera System

OfficeZone.com - APC-2 Polaroid ID Camera (no lam or die cutter)

Persona CardJet C7 Printer/Encoder

FARGO CardJet 410 Printer/Encoder

Competition – Competition – Printer and System Pricing Printer and System Pricing


$1.61$1.11

$2.07

$1.37 $1.42$1.72

0

1

2

3

Persona CardJet C7 - 50 Cards

FARGO CardJet 410 - 100 Cards

Staples.com - Polaroid 669 Color film 20 exp./Ibico pouches

Laminatorwarehouse.com - Polacolor ID UV film/Butterfly pouches

OfficeDepot.com - Polacolor ID UV film/Ibico pouches

OfficeDepot.com - Polaroid 669 Color film/Ibico pouches

Competition – Competition – Printed Card Pricing Printed Card Pricing


• Develop mailing list of past cut-and-paste customers from your database

• Identify target lists of vertical markets:• K-12 schools• 2-year vocational colleges• Community colleges• Local government• Companies less than 1000 employees• Manufacturers

• Contact previous leads/inquiries requiring a lower entry-level system price

Marketing SuggestionsMarketing Suggestions


• Create sales efforts – smaller companies not yet invested in either cut-and-paste or digital ID systems

• Contact regional office supply catalog organization for ad placement

• Build Internet presence through your Web site

FARGO is available to assist your efforts!

Marketing SuggestionsMarketing Suggestions


• Easiest card printer to use, industry-wide

• Virtually maintenance-free• Widely accepted print

technology• Profitable consumables

Feature ReviewFeature Review


Printing professional-looking plastic Printing professional-looking plastic cards is now inkjet-easy!cards is now inkjet-easy!

Date post:	31-Mar-2015
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CardJet Card Printer/Encoders Printing professional-looking plastic cards is now inkjet-easy!

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