Prepared By :: Khaja Wasiullah

-ANZ Grind lays Bank commenced its credit card operations in Bangladesh in 1991 -Initially they introduce 29 merchants accepting Visa International and MasterCard International in the five star hotels and the few of the up market tourist oriented retailers.-in January 1997 , ANZ Grind lays Bank launched its local currency based credit cards from both visa and MasterCard and with increased 850 merchants in total

In the Local Banks at first National Bank burst into the world of credit card in October 1997 It has

Gold International and Gold Local and Silver International and Silver Local.

Bangladesh is a potential market for retail product.Also credit card is the best retail product in our country.

Credit Card first introduce in Bangladesh 1991.During the long journey we have to do something from our long experience.

Present Market scenario in Bangladesh (In million):

Total account holder : 35000 Total debit card holder : 7300 Total credit card holder : 1208

Total population in Dhaka/CTG/Sylhet city:23718.47 (14543124+6500000+2675346)

30% (Approx.) employment eligible for credit card out of total population : 7115.54

Target customer (60% employment out of total eligible) : 4269.33

No of credit card in country :1208

Market opportunity : 3061.33

Revamp of Card Business

We will explore We will explore with…with…

To focus business potentials To cater market demand To control & increase market share through quality & quantity search To develop efficient sales channel Larger targeted group

• Business from corporate individuals• Business from retail customer• Business from Internal customers

Product sustainability Setting the brand value To create Loyal Customer Base To make competition irrelevant Profit & Wealth Maximization To create large no of merchant relationship Market visibility Value Creation

Revamp of Card Business

Revamp of Card Business

Revamp of Card Business

Revamp of Card Business

Target Target 40% 40% Outstanding in Outstanding in Q4 Q4 20172017

Revamp of Card Business

Revamp of Card Business

Head of Business

Sales KAMsProduct & MIS Business Excellence Merchant Relationship

6 KAMs @ 20 DSEs CSA MSE

Revamp of Card Business

Revamp of Card Business

SS WW

OO TT

Result Driven Hunters Dedicated KAM Prompt Customer Service File processing with TAT

CRM Policy Product Features Bill Payment Options Inactive Presence

VAS Corporate Alliance Strategic Channel Sales Reward & Loyalty PartnerE-Commerce

Fees & Features of Market Leaders Political InstabilityOperational & Marketing BudgetResource Turnover

We are in the sea of opportunities, we just need to identify the icebergs to clinch our mission

Revamp of Card Business