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Retail Assets Division (RAD)Cards Center Team: The Next!
© 2008 Alinma Bank
Session Outline
• Objective of session• Cards direction• Major considerations in EMV World! • Cards center setup • How we get there?• Current projects• The right now mix• Conclusions • Next steps
© 2008 Alinma Bank
Objective
Make collective
sense of the overall
activities and plan for the
future
© 2008 Alinma Bank
Major Considerations in EMV world • There is no fully Shairah compliant competent cards
sourcing/software vendor (each one needs customizations) • Accept that one sourcing model does not fit all • Instant issuance • PCI compliance • EMV is new in KSA • Business processes optimization • Marketing/ campaign management • Cards business profitability is at questionable levels when
compared to conventional banks.• Today’s needs revolve around new needs and big market
changes
© 2008 Alinma Bank
The Cards Center
© 2008 Alinma Bank
Who is cards center today?
• Sikkandar Basha• Saeed A Siddiki• Abdulmohsen Almulhem • Hassan Alsakha • Abdullah Yousef Al-
Muzaffar
• More specialists to join
Cards Product Life Cycle
© 2008 Alinma Bank
Cards Center Aim
Collect market intelligence, past market successes and failures to refine test strategies and develop new one’s
Use behavioral and demographic and profitability information to develop test strategies
Design valid champion challenger tests for various consumer product and channel segments
Asses results on a continuous basis and evaluate against expected outcomes
© 2008 Alinma Bank
Cards Center Elements
Issuing
© 2008 Alinma Bank
Cards Center Elements
Acquiring
© 2008 Alinma Bank
Cards Range
• Debit Cards/ Direct Cards• Charge Cards• Secured Cards • Prepaid Cards:
Un-personalized (Gift Card) and Personalized Reload-able Cards
• Corporate Cards• Islamic credit card
© 2008 Alinma Bank
How we get there?
© 2008 Alinma Bank
IVR
ATM
Internet
Internet
Key aspects of project consensus
Shariah Compliance
PCI / EMV /Instant Issuance
Sales
RDC (Remote Delivery
Channels)
IT
Marketing
Core Banking
Bank OperationsProducts
Development
Cards Center
Weekly meetings are being heldand all stakeholders
are involved
© 2008 Alinma Bank
Current Projects
© 2008 Alinma Bank
Current Projects underway
© 2008 Alinma Bank
Current Projects underway
© 2008 Alinma Bank
Right now Mix!
© 2008 Alinma Bank
But first a quick word on PCI
© 2008 Alinma Bank
The term is sometimes more specifically used to refer to the Payment Card Industry
Security Standards Council,
an independent council originally formed by American
Express, Discover Financial Services, JCB, MasterCard
Worldwide and Visa International on Sept. 7, 2006,
with the goal of managing the ongoing evolution of the
Payment Card Industry Data Security Standard.
20
Prominent 2007 Attack VectorsWebApplication
101010100101010111
Phishing
Spyware
1. Attacks Against Consumers2. E-Commerce Site
SQL Injections
101010100101010111
Thieves(Insiders, Outsiders)
ata
4. Fake Credentialing
Consumer Data
3. Device Vulnerability Exploits
Cash Registers
Gas Pumps ATMs
10100101010111000
4 out of 5 card data breaches happened here
21
Costs of Data Breaches vs. Data Protection
$16 per acct.1st year
Data Protection
Intrusion prevention Data encryption Security audits
Intrusion prevention Data encryption Security audits
Data Breaches
$300 per exposed acct.
Investigation fees Communications Cleanup & recovery Customer services Fines Lawsuits Increased audits
Investigation fees Communications Cleanup & recovery Customer services Fines Lawsuits Increased audits
*Unit costs are per 100,000 accounts. Costs are drastically lower when applied to millions of accounts.
© 2008 Alinma Bank
Right now Mix!
© 2008 Alinma Bank
PCIProcess
Compliance
IBM Business process
Internal cards process
ACI Solution
RDC (Remote Delivery
Channels)
Consultation process
System integrator Processes
Bank Operations
Process
Products Development
Process
Cards Center
© 2008 Alinma Bank
IBM Business process
Internal cards process ACI Solution
RDC (Remote Delivery
Channels)
Consultation process
Bank Operations
Process
Products Development
Process
Cards Center
System Integrator System Integrator
PCI Process Compliance PCI Process Compliance
© 2008 Alinma Bank
Conclusions
© 2008 Alinma Bank
Next Steps
• We all need more training on EMV in each area
• Need to agree on a cohesive business processes which works for all
• Freeze requirements to reach target
• Get Shariah approvals on all product offerings along with PSD
• We all are learning this new model
© 2008 Alinma Bank
Thank You