Care SongTREATING ANXIETY IN DEMENTIA THROUGH MUSIC

Drusilla 80 years

old Dementia

Why do we care? 15 million people providing care to loved ones

with dementia Anxiety and agitation are a significant

challenge for caregivers and their loved ones Music has been shown alleviate agitation and

anxiety

What is Care Song?

Goal: Improve Quality of Life of caregiver and their loved one

Solution: Coordinate favorite music, caregiver guidance, and available technology to reduce anxiety/agitation in loved ones with dementia.

How it works

Benefits

Easy to use Reduce anxiety of caregiver Decrease need for supervision Simple pleasure

What’s out there?

None of these products provide a simple, affordable, in-home solution that utilizes technologies that we already have.

Features

Ability to select playlists Set the threshold on the interface (heart rate) Compatible with multiple devices Set automatically to alleviate sundowning Educational videos

Room for Expansion Track BP, movement, body temperature Home automation

Demo

http://localhost:1337

Money behind the Mission…

Start Up costs = $61,000 Website Development: $45,000 Website hosting and

Management : $10,000 Marketing: $6,000

Online Ads: $5,000 Triangle Caregivers

Conference: $1000 Word of Mouth

Monthly Maintenance = $5,000 Customer Service-=$3,000 Website: $1,500 Marketing : $500

Care Song is a Subscription Service

Monthly cost break even:

$4.99 @ 1000 users

$9.99 @ 500 users

$14.99 @ 330 users

$19.99 @ 250 users

1 100 250 500 1000 1500 2000 3000 4000 5000$0.00

$20,000.00

$40,000.00

$60,000.00

$80,000.00

$100,000.00

$120,000.00

Monthly Subscription Revenue per Price Point

Questions