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Start Marketing Your Start Marketing Your Start Marketing Your Start Marketing Your Career NOW !!!Career NOW !!!Career NOW !!!Career NOW !!!

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IdeasIdeasPersonal Brand

Transition to Web 2.0 plus

The Big 4.5 Tools/Platforms

C T l /Pl tfCareer Tools/Platforms

Personal WebsitePersonal Website

Old School

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BrandB d i t l•Brand is not a logo

•Brand is not an identityB d i t d t•Brand is not a product

A b d i ’ t f li b tA brand is a person’s gut feeling about a product, service, or organization 5

Your Personal Your Personal Branding g

Worksheet

Your PersonalYour PersonalBranding g

Worksheet

1.What is Your Vision?

2.What is Your Purpose?

3 Wh t A Y V l d P i ?3.What Are Your Values and Passions?

4.What Are Your Goals?

5.What Are Your Brand Attributes?

Your PersonalYour PersonalBranding g

Worksheet

6. What are your are Strengths?

7. How Do Other People Describe You?

8 What are your Weaknesses?8. What are your Weaknesses?

9. Who Is Your Target Audience?

10.What Differentiates You From Your Competition?

10 Questions to Develop Your Brand

1. Can you explain in less than 15 seconds what value Your Brand

your brand provides the world?

2. Can you explain in less than a minute your vision for y p y

your brand?

3. What are your 3 biggest challenges and what are you

doing about them?g

4. What are the 3 biggest opportunities and how are

?you planning to exploit them?

5. Do you spend time each week on your own

10 Questions to Develop Y B d

6 Wo ld o follo o r blog?

Your Brand6.Would you follow your blog?

7.Would you follow your tweets?

8.Are they representative of the brand personality you

are trying to portray?are trying to portray?

9.What makes you indispensable?

10.What ways do you provide value?

What is your brand?What is your brand?

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Why should your brand be a your brand be a

part of our brand?

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What is your brand saying?

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Five Free Tools for Personal R t ti M tReputation Management

Reputation management means tracking your personal brand both online and offline and reacting

when necessary.

While a lot of people think that personal branding isWhile a lot of people think that personal branding is synonymous with reputation management, it is more

like routine maintenance after you’ve alreadylike routine maintenance, after you ve already established yourself.

Five Free Tools for Personal Reputation ManagementReputation Management

• Google - Google.com/alerts

• Blog posts – Technorati.comBlog posts Technorati.com

• Blog comments – backtype.com

• Discussion boards - boardtracker.com

• Twitter – search.twitter.com

How do you get the How do you get the message out?

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Resume ComponentsResume Components

• Profile• Objectives

• Achievements• MiscellaneousObjectives

• Experience• Qualifications

Miscellaneous• Community Service• Honors• Qualifications

• EducationSkill

• Honors• Awards

A i i• Skills • Associations

Key ElementsKey Elements

HeaderP filProfileAccomplishments

19Interests

S ituation orS ituation orT askA ctionR esult

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Pet PeevesPet Peeves

“ I “ Not strong enough“ I “ – Not strong enough

“ Responsible “ – Who cares? Responsible – Who cares?

“ Only Words “ – Numbers SELL?y

“ Templates“ – No Microsoft Templates No Microsoft Resumes

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• Static

W b 1 0• Centrally Managed• Slow to Change Web 1.0• Slow to Change• Unidirectional• Tech Heavy

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Web 2.0

ListenListenParticipateParticipateUnderstandUnderstand

EEngage25

Job “Board” Transition

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Get Involved

Web 2.0" strategies, likens it to the JFKlikens it to the JFK saying about duty -only in this context

it'it's,

"Ask not what yourAsk not what your social network can

do for you, but what you can do for it "you can do for it.

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Social Media PlatformsSocial Media Platforms

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The BIG 4.5 PlatformsThe BIG 4.5 Platforms

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AdoptionAdoption

640 million active users640 million active users

175 million active users175 million active users

120 million members

If Facebook were a country, If Facebook were a country, it would be the 3th largest.

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LinkedIn StatisticsLinkedIn Statistics• 2 million join every month, about 1 new j y ,

sign up per second

• Average age – 41

• Average Household income $110 000• Average Household income $110,000

• 64% Male64% Male

• 95% college educated

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LinkedIn

Online CV

LinkedIn - Profile

Complete your entire profile!(including previous jobs)

LinkedIn – Profile Photo

U l d d h t !Upload a good photo!

LinkedIn – Public URL

Use a public URL...your name!

LinkedIn – Status Updates

Status updates!Status updates!

LinkedIn - Applications

U li ti !Use applications!

LinkedIn – Q&AAre you an Expert!Are you an Expert!

Q&AQ&A

LinkedInWho’s Viewed My Profile?Who’s Viewed My Profile?

LinkedIn – What else?

R d tiRecommendationsWebsitesConnectionsAdditi l I f tiAdditional Information

(at the bottom of your profile)( y p )Formatting

Facebook Statistics

• 57% Household Income above 60K

• 54% have a college degree or more

• Over 65 billion page views per month

• 1 in 2 visit Canadian are on Facebook

• Average user visits 4 – 6 times/day

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You Tube Statistics• Every Minute 10 hours of video is uploaded

to You Tube

• Half of all You Tube users go to You Tube at l t klleast weekly

• Half of You Tube Users will share video• Half of You Tube Users will share video videos with friends and colleagues

• More content is uploaded to YouTube in 2 months than have been aired on ABC, NBC, and CBS since 1948

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TwitterTwitter• ¼ of internet user update share their

status online

• Over 140m tweets per month• Over 140m tweets per month

• 460k accounts created per day460k accounts created per day

• 51% of active Twitter users follow companies, brands or productson social networks

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Additional Platforms f Cfor Careers

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Visual CVVisual CV

• Easily builtC t l • Control access

• Do keep it short• Many versions

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SkypeSkype

•Manage the view•Dress appropriately•Practise...Practise...Practise•Test the technology

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SlideshareSlideshare

• World's largest community g yfor sharing presentations

• World's Top 10 tools for World s Top 10 tools for education & elearning

• Upload presentations publicly • Upload presentations publicly or privately

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About.meAbout.me

• Personal information • Simple url your handleSimple url ... your handle• Keep it short & concise

Use a good photo• Use a good photo• Socially linked

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TumblrTumblr

•Share anything•Customize everythingCustomize everything•Creates 14 original posts

each month and reblogs 3each month, and reblogs 3

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Regardless of whether you want t ti i t b ito participate, you are being Googled…may as well be inGoogled…may as well be in control of what people see

Photo credit: _pixelmaniac_51

Own it! Your name is your brandOwn it! Your name is your brand

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Wh t d l What do people see when they Google when they Google

“Your Name”?Your Name ?

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Strategies for owning itStrategies for owning it• Determine your keyword your name, nick name, short

name, married name, which do you need to own?• Buy your domain and a build simple website or blog• Create social media profiles using your keyword

name• Blog positioning your credibility, personality or

expertise/thought leadershipT itt• Twitter

• Comments, ratings, review (using your keyword name, li )no alias)

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Integrating socialto your brand

Include in your contact info:– You.com website url– Blog url– LinkedIn url– Attach a copy LinkedIn of your recommendations– Any other social profiles used for business

(Twitter)

And be prepared to be Googled…55

Personal Website56

On-DemandPersonalPersonalEngagingEngaging

Networked57

Own your presence onlineOwn your presence online

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CredibleCredibleWeb Web

PresencePresence

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What is relevant?Resume

Contact InformationSocial Links

Professional BioCase Studies (STAR)Case Studies (STAR)

Publications

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Social Media FunnelSocial Media Funnel

Linked to Traditional Methods

www.johntheclubmanager.comwww.johnsmith.com

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Swim Where the Fish Are !

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Business Cards

• Name • Website• Name

• Who are you?

• Website

• LinkedIn

• Numbers

• Email

•Tag Line

• Social Media• Email

Vistaprint ca

Social Media

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Vistaprint.caSuperherocards.com

EmailEmail• Get a personal email• Get a personal email

– NOT you spouses email(i e Gmail not hotmail)– (i.e. – Gmail, not hotmail)

– Remember you online brand

• Develop a professional email signature– Use the similar content to you business card– Make it interactive

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What is your Superpower !What is your Superpower !

Step 1 - STOP being Canadian &TELL th ld !TELL the world your superpower!

Step 2 – Used the power of socialStep 2 Used the power of social media to get you message out!

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Talent Competes on a Global Scale pWhile Labor Competes on a Local

Scale Think About ItScale… Think About It

1. Renew Your Passion1. Renew Your Passion

2. Refresh Your Skills

3. Re-Invent Your Purpose

4. Re-Imagine Your Worldg

“If you don’t like change, you’re going to like irrelevance even less.” General Eric Shinseki, Chief of Staff. U. S. Army

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Mark R. ThompsonMark R. Thompsonw: www.mckinleysolutions.com

e: mark@mckinleysolutions come: mark@mckinleysolutions.comt: 888-769-1577 X222

www.linkedin.com/in/markrthompsonwww.twitter.com/markrthompson

www.delicious.com/mckinleysolutionswww slideshare net/mckinleysolutionswww.slideshare.net/mckinleysolutions

www.flickr.com/photos/mckinleysolutions 70