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© 2012 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
Career Start-Ups: Leveraging Social Media Professionally
© 2012 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
Hi.
@justicemitchell
Interactive Creative & Social Media DirectorDesigner • Leader • Writer • Photographer • Speaker • New Business • Consultant • Storyteller • Socialite • Strategist • Idea Guy
© 2012 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
You the Story. You the Product. You the Brand.You the Person.
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Elements of the Brand: YOU
Voice Expertise Your Look
• Organized• Executive• Logical• Professional
• Cool• Creative• Unexpected• Passionate
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You The “Start-Up”
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What is the modern employer looking for?
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• Versatility
• Creativity
• Efficiency
• Eclecticism
• Passion
• Loyalty
• A Leadership platform
Modern Employer: Needs
Instantly Billable
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What an Employer Wants to See:
Candidate:
• Automotive
• Travel
• Entertainment
• Outdoor Recreation
• Musician
• Cool-Hunting
• Organizations
• Artist
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What an Employer Wants to See:
Social “Proof”
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If You’re The Business. It’s Your Money. It’s Your Reputation. Who Would You Hire?
Personal Professional
Perception Vs. Reality - what you show is all they know.
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Lock It Down
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Selling YOU the “Start-Up”
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• Your portfolio
• Your resume
• Past work experience
• Previous Internship?
• Marketing material
Sales Tools for You
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Building the Brand of YOU
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Launching Your Start-Up Online With Social Media Channels
WWW.YOURREPUTATIONGOESHERE.COMWordPress • SquareSpace • Blogger • Tumblr
BUSINESS PAGE BUSINESS PAGE
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Uses:• Company Research• Networking• Posting• Thought Leadership• Feedback
New Channels to watch:• Favo.rs• Branch Out• ReferralKey• BeKnown• PoolDip
Your POWERHOUSE!
Resume:• Keep it current• Make sure it conveys your brand essence• Convey your brand using only tools that apply to your career
Groups:• Stay active in groups that apply to your career• Be authentic and smart when you post• Don’t dominate the conversations
Answers:• Take time to really answer the questions• Support your answers with links• Be willing to engage in work, but don’t sell yourself only
Alumni:• Stay connected• Present your brand for the consideration of entrepreneurial alums
Jobs Board:• Watch closely and be timely• Follow directions for submitting to each job• Customize your cover letter for each job posting to show you understand their brand
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Alternate Social Channels
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Objectively is seen as an alternative to connecting to your brand outside of social channels. Many find email as a passive connection to a brand or service.
• Create easy sign up on your website
• Create “story seeds” (payoff within your social graph)
• Invite people into your social channels
• Launch blog posts
• Brand retention
Email Marketing Your Brand
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Launching Your Start-Up Online With Social Media Channels
Setup a Profile at: ABOUT.ME
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Creating The “F3”
3rd.
2nd.
3rd.
2nd.
3rd.
2nd.
FRIENDS FOLLOWERSFANS
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Becoming a Social ROCKSTAR
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What Should I Be Doing In MY Social Channels?
PostingListening
IntroductionEngaging
Asking QuestionsSolving Problems
Maintaining ConversationsRinse & Repeat ...
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FOLLOW& LISTEN
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Social Media With Potential Employers
FollowingListeningIntroducingMaking Nice
Ask Questions Rinse & Repeat...
• CEOs• Hiring Managers• Executives
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Location & Conversations
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The Dangers In Social Media
= RADIO SILENCE
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Career-Killing Suicide Posts
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Social DOs and DON’Ts
YOU MUST:• Listen, then respond
• Solve problems
• Be authentic, caring & respectful
• Invite feedback & criticism
• Empower others with content they can use
• Invite others to pass along your content
• Ask everyone to participate
YOU MUST NOT:• Aggressively Sell yourself
• Dominate social threads
• Needlessly debate, defend or take sides
• Overload your F3 with too many posts at one time
• Discuss personal matters in a professional setting
• Post materials that could affect your brand
• Be an asshat
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The New World Job Hunters
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Social Groups & Communities
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Working The “F3”
• Update them on your situation globally
• Reach out on a one-to-one basis
• Inform them as to the type of job you are looking for
• List the companies (especially if the contact works for one of them) you would like to work for
• Follow up with them (no more than once a week)
3rd.
2nd.
3rd.
2nd.
3rd.
2nd.
FRIENDS FOLLOWERSFANS
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RESEARCH
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Turning “YOU” into “SME”
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Determining a social channel mix should be kept simple at first unless you have the necessary information to reach out and engage the more specific channels.
Social Mix
TBD SOCIAL
GOOGLE+
YOUTUBE
TBD SOCIAL BLOGWEBSITE EMAIL
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• Trending topical news (follow trending Twitter topics)
• “10-steps” (or however many) to answering a specific industry question
• Discuss challenges from your past experience and how you overcame
• Personalize your content by folding in elements of your personal life
• Interview industry leaders and possible job prospects
• Prognosticate on the future of your industry
• HAVE A PROFESSIONAL OPINION - with the willingness to change it
Content Creation
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Content Pitfalls
• Lame headlines
• Trying to be too broad
• Not cross linking your content
• Not making your content SEO ready
• Not writing for your audience/customer
• Only talking about your company/services
• Not asking for, or suppling, ways for feedback
• Not responding to feedback
• Hiding your expertise
• Inconsistency
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Creating SME’s with “Thought Leadership”
CONTENTEDUCATIONALCONTENT
SURVEYS & TESTING
PRESENTATIONS
TRA
ININ
GE
•BO
OK
S &
DO
CU
ME
NTS
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You The “Empire”
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Key Takeaways
• Clean and up to date!
• Work slowly to migrate social media into your lifestyle
• Be MOBILE READY (http://infostripe.com)
• Be consistent; maintain “you the brand”
• Brand all your self promo’ materials and messaging to include your “social graph”
OMG YES!
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Questions & Statistically Probable Answers“JusticeMitchell” - Twitter, Skype, AIM, Gmail
www.JusticeMitchell.com
© 2012 COPYRIGHT • BIG BLOCK STUDIOS, INC. • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
• http://adage.com/power150/
• http://www.mashable.com/
• http://www.socialmediaexaminer.com/
• http://www.chrisbrogan.com/
• http://www.copyblogger.com/
• http://www.likeable.com/blog/
• http://www.socialmediatoday.com/
• http://www.wearesocial.net/
• http://www.social-media.alltop.com/
• http://www.bethkanter.org/
• http://www.christopherspenn.com/
• http://www.converstations.com/
• http://www.jaffejuice.com/
• http://www.socialwayne.com/
• http://www.smedio.com/
• http://heidicohen.com/
• http://www.twitip.com/
• http://www.kikolani.com/
• http://www.briansolis.com/
• http://www.scottmonty.com/
• http://www.socialmedia.biz/
• http://www.socialfresh.com/
• http://www.socialtimes.com/
• http://www.searchenginepeople.com
• http://www.slashdot.org/
• http://www.almostsavvy.com/
• http://socialmediainfluence.com/
• http://dannybrown.me/
• http://www.socialmediainformer.com/
• http://www.mediabadger.com/blog/
• http://www.ducttapemarketing.com/blog/
• http://www.socialnorth.com/
• http://www.smashingmagazine.com
• http://www.starmark.com/blog/social/
• http://bit.ly/HiwY8w
...or just Google it.
Great Sites To Follow About Social Media & Blogging & Stuff