Using research for more than insightCarley Fain, UK, Festival of NewMR 2016

Using Research For More Than Insight

Carley FainShortlist Media

1 February, 2016

#NewMR 2016 Sponsors

Media Partner GreenBook

Using research for more than insightCarley Fain, UK, Festival of NewMR 2016

What am I talking about?

Research is: “The systematic investigation into and study of materials and sources in order to establish

facts and reach new conclusions.”

Insight is: “The capacity to gain an accurate and deep understanding of someone or something.”

Using research for more than insightCarley Fain, UK, Festival of NewMR 2016

Introduction

• Who is Shortlist Media?

• How do we research?

• Who listens to our research?

• Case studies

• Summary

Using research for more than insightCarley Fain, UK, Festival of NewMR 2016

Who is Shortlist Media?

Using research for more than insightCarley Fain, UK, Festival of NewMR 2016

How do we do research?

Launched September 2014

Over 3,600 members and growing

Over 100 studies

10 discussion groups

Using research for more than insightCarley Fain, UK, Festival of NewMR 2016

Who listens?

Brand

Commercial Editorial

StrategyEvents

Using research for more than insightCarley Fain, UK, Festival of NewMR 2016

Commercial Case Study

Using research for more than insightCarley Fain, UK, Festival of NewMR 2016

Commercial Case Study

Using research for more than insightCarley Fain, UK, Festival of NewMR 2016

Editorial Case Study

Using research for more than insightCarley Fain, UK, Festival of NewMR 2016

Editorial Case Study

Using research for more than insightCarley Fain, UK, Festival of NewMR 2016

Summary

Trust

Relationships Credibility

RelevanceLoyalty

Using research for more than insightCarley Fain, UK, Festival of NewMR 2016

Thank You!

Using research for more than insightCarley Fain, UK, Festival of NewMR 2016

Q & A

Carley FainShortlist Media

Ray PoynterThe Future Place

#NewMR 2016 Sponsors

Media Partner GreenBook