Date post: | 13-Sep-2014 |
Category: |
Automotive |
View: | 877 times |
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“Car manufacturers need to consider how they can reach their customers online before they step into the dealership to make their final decision.” Colin Barnard, Auto Industry Marketing Manager
Australia has the most number of established users of social media in the world.
Followed by the USA and UK.
90%Of car buyers research online before buying, up from 60% five years ago
Of those, 31% rely on user-generated content with consumer
ratings and reviews most popular
Automotive websites have the highest conversion rate for the automotive vertical
Rich media doubles the conversion rate and triples the click through rate
“Car manufacturers need to consider how they can reach their customers online before they step into the dealership to make their final decision.”
“Car manufacturers need to consider how they can reach their customers online before they step into the dealership to make their final decision.”
Lady Gaga has 11,000,000+
Twitter followersMore than all the car
brands on Twitter combined… probably
“Car manufacturers need to consider how they can reach their customers online before they step into the dealership to make their final decision.”
With 5,842,093 likes, BMW is the most popular car brand on Facebook.
…just ahead of I SLEEP♥ which has 5,325,656 likes.
“Car manufacturers need to consider how they can reach their customers online before they step into the dealership to make their final decision.”
It’s time car brands had their own social network.
Source: Bonita Stewart, Automotive Industry Director, Google, January 20, 2009
IT IS WITH THESE TRENDS IN MIND THAT CARMOOCH WAS BORN
(Three years in the making and still as relevant as ever!)
CARMOOCH IS ABRAND COMMUNITY
CARMOOCH IS ACAMPAIGN PLATFORM
CARMOOCH IS ANONLINE LEAD GENERATOR
CARMOOCH ISREPUTATION MANAGEMENT
You have followers, now lead them somewhere.
Turn your customers and online followers into brand ambassadors and sales leads.
CARMOOCHBRAND PAGES
Main Campaign Portal
Virtual Showroom and Model Overview
Branded News, Reviews and Discussion Feed
Brand Profile Box
Customers, Owners & Fans
Main Campaign Portal
• Generously sized campaign portal spaces• Website within a website• Launch campaigns directly to an audience of
new car buyers and owners• Interactive rich media opportunities• Ad space is available exclusively for the
designated brand – no competing for ad space
Virtual Showroom and Model Overview
• Entire new vehicle range on display• Quick reference for rating and price• Link to model profile page• Simplifies the model range and divides a
model range into two separate models where appropriate
Branded News, Reviews and Discussion Feed
• Communicate with followers and visitors• Share news, updates, photos and video• Offer customer service and support• Always fresh content – populated by
community
Brand Profile Box
• Overview of site participation– Reviews– Owners– Followers– Updates
• Share your presence on other social networks
CARMOOCHMODEL PAGES
Carmooch Summary Review
Individual Model Campaign Portal
Model Review Feed
Owners
Also Consider Suggestions
Carmooch Summary Review
• Overall aggregated review based on ratings from professional journalists and owners
• Online reputation management• Index reviews from across the web in one
place• Don’t let one bad review spoil the appeal• More opinions mean more informed
consumers
Individual Model Campaign Portal
• Create custom display campaigns for individual models
• Specifically target users viewing a particular model page
• Ad space is available exclusively for the designated brand – no competing for ad space
Model Review Feed
• Displays reviews for a specific model in one convenient feed
• Help potential new car buyers discover opinions they otherwise would have never found
• Ensure car buyers are reading the latest reviews, and not content based on outdated models
• Improve user attention with video reviews embedded directly into the stream
Owners
• Displays list of actual vehicle owners of each specific model – not fans, not random reviewers – owners.
• Allows potential new car buyers to delve deeper and read individual owner experiences and ongoing updates
Also Consider Suggestions
• Displays up to four other suggested models based on rating, number of reviews, price, category and user recommendation
• Carmooch ‘SEO’ – more reviews and better ratings ensure a model is displayed more frequently throughout Carmooch
• Improves brand exposure throughout the site• Provides a more organic path through the site for
new car buyers to discover new models they may not have previously considered
CARMOOCHCONSUMER PAGES
Status Updates & Vehicle Data Logging
Targeted Campaign Portal
Personal News Feed & Car History
Individually Specified Vehicles to Consider
Crowd Sourced Vehicle Usage Analytics
Status Updates & Vehicle Data Logging
• Owners can share updates on their vehicle ownership experience including photos, links and videos
• Log fuel stops and track fuels costs and fuel efficiency
• Service interval check-ins• Odometer recording• Miscellaneous expense tracking
Personal News Feed & Car History
• Displays a public record of an owners experience and data logging
• Allows owners to keep track of their vehicle history
• Potential new car buyers can browse actual detailed ownership experiences
• Follow brands and users to keep up to date with news and updates
Targeted Campaign Portal
• Competitive ad placement available on user profiles
• Target the entire Carmooch userbase or only a specific demographic
Crowd Sourced Vehicle Usage Analytics
• Displays the most complete and accurate world representation of how consumers are using their vehicles
• Compare individual experiences to vehicle averages
• Go beyond the fuel economy rating to discover the real-world costs of owning a particular vehicle
Individually Specified Vehicles to Consider
• Displays a public record of an owners experience and data logging
• Allows owners to keep track of their vehicle history
• Potential new car buyers can browse actual detailed ownership experiences
• Follow brands and users to keep up to date with news and updates
Carmooch is live now.
Contact us to organise a demonstration.