Carnival Futures:

Notting Hill Carnival 2020

Key Uncertainties

Core Values Unique Selling Points

Scenario Inputs for

Carnival Futures

Key Uncertainties a. Increased house prices and gentrification in Notting Hill

b. Increase in security, health and safety issues

c. Political change which led to decreased funding

d. Change in London’s ethnic make-up

e. Differentiation of attendee groups

f. Legal restrictions concerning noise, pollution, etc.

g. Changing identity of London as a world city

h. Notting Hill Carnival’s location

i. Political developments affecting residents and businesses

j. Ageing West-Indian community and dying out of “Windrush

generation”

k. Support from politicians and cohesive community

l. Emerging new generation of ‘makers’ and producers

m. Cultural diversity

Ranking of Key Uncertainties

0

2

4

6

8

10

12

14

0 1 2 3 4 5 6 7

Potential impact

Uncertainty

a

b

c

de

f

g

h

i

j

k

l

m

Emerging new generation of ‘makers’ &

producers

Political change which led to decreased

funding

Core Values Level of

importance

Level of

uncertainty

Music 9 5

History 4 7

Panorama 2 9

Legacy 3 5

Transformation 2 6

Costumes 6 2

Pan 5 1

Legitimacy 0 3

Creativity 0 2

Community 5 0

Celebration of

freedom

4 0

Unique Selling Points Level of

importance

Level of

uncertainty

Tradition 11 1

The freedom of spirits, experienced in the streets 8 7

Sense of unity 8 1

Safety 7 4

Freedom 7 2

Mas’ (masquerade) 6 3

Youth involvement 6 1

Uniqueness 6 0

Artistic aspects 4 2

Pan 4 1

Street 4 1

Community 3 7

Culture fusion 3 5

Cultural experience 3 1

Culture 3 1

Family 3 0

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The Four

Scenarios

Nature of Event Audiences Timing Funding Location &

Size

Caribbean

expression

Caribbean

Community

Bank Holiday

Weekend

Public Sector Notting Hill

Streets

Cultural

preservation

Committed

Volunteers

2-3 days in

August

Third Sector Venues in &

around “the

Grove"

Education Non- Caribbean

People

Caribbean

Businesses

Nature of

Event

Audiences Timing Funding Location &

Size

Commercial

Caribbean

Culture

Visitors from

outside London

1 week Ticketing Large

enclosed

venue

Authenticity

aspects kept

International

audiences

Culminates at

bank holiday

New funding

models

Safe

environment

Attendee

focus

Londoners

Top performers

Sponsorship Limited

Spin-Offs: Preservation of

traditional art

forms

Broadened appeal

Nature of

Event

Audiences Timing Funding Location &

Size

International Int’l attendees

& viewers

Week long or

more

Broadcast

rights

Venues across

London

Multi-cultural Int’l media &

participants

Day and night

performances

Sponsorship Global, mega-

event

Artistic rather

than historical

Multi-national

corporations

Ticket sales

Spin Offs: Multi- ethnic

representation of

London

International media

Economic benefits

Nature of

Event

Audiences Timing Funding Location &

Size

Fusion event Londoners 2-3 days Public funding Large green

space

New, fusion art

forms

Grass root

organisations

Culminates on

bank holiday

Third sector Family friendly

environment

Diverse

cultural forms

Recommendations

Human resource development, particularly the recruiting of younger people who can assume leadership responsibilities

Diversification of funding sources

Developing of distinctive brand identity

Key Priorities

http://facebook.com/Ms.NicoleFerdinand

@evntmgt

http://www.linkedin.com/groups/Carnival-Futures-

Notting-Hill-Carnival-4972674?trk=my_groups-b-grp-v

Questions???

Photo credits: Images were kindly provided by Euphoria Carnival, Panpodiium, the

London School of Samba and the Association of British Calypsonians

Carnival Futures: Notting Hill Carnival 2020 is

funded by the King’s Cultural Institute