Web ToolsFor NewBusiness

2016

by Carole Argo

Failure is aReality

NEW BUSINESS STRUGGLE

It 's estimated that about 90 percent of allstartups will , at some point , fail .

Starting your business isn’t easy–norshould it be. It means breaking into anew sector, fixing a new need or findinga better way to do something that helpseveryone.

Here are some tools that new businessesshould consider for future success.

01

GoogleAnalytics

ANALYTICS /TRAFFIC

Few companies are as reliable and drivenas the tech giant Google . Google Analyticsallows you to track traff ic to your website ,

bounce rate , duration at which the usersare active on the page , sources , and much ,

much more . Analytical tracking may notseem l ike a big issue at f irst , but i f yourcompany exists on the web , Google

Analytics can be a huge help in onlinemarketing .

Demandbase functions somewhatsimilarly to Google Analytics , with moreof an emphasis on lead-tracking , ad-

targeting , engagement and targetconversion .

02

Demandbase

KickStarter

FUNDING

I ’ve written about the power ofcrowdfunding in the past . It can be an

incredibly powerful tool not only in raisingfunds for your business , but in helping toget the word out . Creating a Kickstarter

project can function a bit l ike freeadvertising i f your product catches on .

AngelList gives people the ability to doa little bit of everything–invest money ina startup, raise money for your own

startup or find/post jobs that you needhelp with while you’re getting your

business off the ground.

03

AngelList

Mint

FINANCIAL TRACKING

Mint is a handy smartphone app thatallows you to track your spending overtime, see where you’re over and underspending, and budget for the future. Ifyou’re someone who struggles with

personal finances, Mint might be a big helpbefore you start a business.

Gusto , formerly known as ZenPayroll , isa payroll and benefits system that

allows you to manage everything frompayroll to workers comp claims underone roof . I f you ’re unsure or unready tocommit , Gusto offers a 30 day free trial

to new users via its website .

04

Gusto(formerly ZenPayroll)

Edison

SUSTAINABILITY

While sustainabil ity may not be theforemost concern for you and your smallbusiness , it should be a primary concern ofall businesses moving forward . With theunderstanding that we now have of the

damage that we ’re doing to the planet , it ’simportant to keep green products in mindwhen running a business i f you expect

growth . Edison is a piece of software thatallows for reduced carbon emissions of

computers at your business for a fairly lowprice .

05

For More on Business,Philanthropy andSustainability:

Carole Argo

CaroleArgo .org