2

Content

� Who we are

� What we do

� Who we work for

� Contact

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Who we are

� Established 1996

� Independent 100% privately owned by founding directors

� Beverley Dunn

� Mark McKeever

� Employ 8 people

� Based in Birmingham city centre

� Client base

� Commercial property

� Food and drink

� Automotive

� Manufacturing

� Professional services

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What we do

� Marketing strategy and management

� Market research

� Database management and marketing

� Lead/enquiry generation

� Database design, research, build and management

� Direct marketing, B2B and consumer

� Telephone follow-up

� Digital marketing

� Websites

� E-marketing

� Search engine optimisation

� Pay per click advertising

� Social Media Marketing

� E-commerce and extranet applications

� Response handling

� Promotions management

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Marketing strategy and management

� Business objectives

� Brief summary of products/services and the markets operated in

� Drivers for marketing re-think

� Future plans/aspirations for the business in the short- and long-term

� Mission statement or a set of core values

� Business review

� Review of performance/achievements

� Market conditions and future developments

� Internal review including SWOT analysis

� Marketing review

� Interaction within business – cross selling

� Customer strategy - acquisition, retention and expansion

� Our working relationship

� Build an understanding of the client business and target markets

� Develop long term relationships

� Integrated marketing plan in line with the client’s aspirations

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Market research

� Bespoke research tailored to your specific company needs

� Integral part of directing future marketing strategy

� Valuable promotional tool

� Customer goodwill

� New business opportunities

� Research examples

� Supply chain research – new business acquisition

� Customer satisfaction

� Online and offline

� Potential customer base

� Potential influencer base

� New product development

� Website usability testing

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Database research and marketing

� Researching and managing client databases

� Profiling ‘ideal’ customers

� Researching and building potential client databases

� Data screening/cleansing/enhancement

� Direct marketing campaigns

� Postal

� Email

� Telephone

� E.g. Test drive appointing

� Response handling

� Returns to sender / email unsubscribes / email bounceback activity

� Competition entries / email tracking

� Call handling

� Promotions fulfilment

� Digital marketing

� Desktop and mobile websites

� Online data capture

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Lead/enquiry generation

� Campaign planning and management

� Database research, build and management

� Customised database specification

� Telephone qualification of decision makers

� Direct marketing, B2B and consumer

� Creative and design

� Direct mailing

� Email marketing

� Fulfilment

� Response handling and qualification

� Telemarketing and follow-up research

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Digital marketing

� Corporate presence

� Consistency of message and corporate identity?

� Does it promote your USPs?

� Does it maximise client case studies and testimonials?

� What is the customer’s experience – navigation, finding information quickly?

� Search engine optimisation

� Does your website appear on search engines?

� Is it best build practice?

� Social media marketing

� B2B social media marketing, LinkedIn, twitter, Facebook

� E-commerce

� Is there an application for your business – make money / save money?

� Extranet applications – customer service, retention and efficiencies

� Client job status tracking

� Client portals

� Pay per click advertising – drives enquiries to your website

� Response/enquiry handling and qualification

� What mechanisms do you have to drive/capture responses?

� Referring sites - directory listings / business portals

� Website management and administration

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Response handling

� Response mechanisms

� Telephone

� Postal

� Email

� Website

� Campaigns

� Sales lead generation

� Advertising

� Direct marketing

� Market research

� Promotions

� Handling activities

� Qualification of requirements

� Appointment making

� Processing of claims

� Analysis and reporting

� Customer service

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Promotions management

� Campaign planning and management

� Creative design and communications

� Customised database specification

� Sourcing incentives and promotional items

� Design and programming of promotions handling systems

� Administration and verification

� Fulfilment

� Customer services

� Campaign reporting

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Contact

� Mark McKeever, Director

0121 236 8850/07912 895505

m.mckeever@carouselmarketing.com

� Beverley Dunn, Director

0121 236 8850/07770 437143

b.dunn@carouselmarketing.com