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CARROT Pass A Healthier Way to Save

Date post: 28-Jul-2015
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Mobile is here: Are you ready? Compare mobile marketing solutions

Buying into existing mobile app programs Which features are included? ■ Direct messaging and notifications to customer’s smart phones ■ Loyalty Rewards programs ■ In-app systems for purchasing of goods and services ■ Integration with social media platforms ■ Consumer personalized deals, up-selling, and cross-selling ■ Data analytics of strategy and customers

Developing your own app 6-8 month development time $60,000-$150,000 initial cost

Additional strategy to promote app downloads

Time Spent on Major Media

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2010 2011 2012 2013 2014

TV Online Radio Mobile Print Other

Since 2009, consumer use of all other media, including TV, radio, print, and even online, has declined while use of mobile technology has increased more than five-fold (and is now second only to TV in terms of overall media use!)

And in May 2015, Google announced that – for the first time – smart phones are now being used for searches more than desktops and tablets combined.

Mobile technology is here to stay… and it is essential for EVERY business to have a comprehensive mobile marketing strategy!

The Future of Mobile Marketing

Data from emarketer

iBeacons—Optimizing the Mobile ExperienceiBeacon technology is more precise than GPS, requires less energy (battery drain), and makes the Mobile Optimized Experience possible!

CARROT effectively integrates the advantages of iBeacons with the latest advancements in iPhone and Android technology to give both businesses and consumers access to a safe, secure and user-friendly mobile experience.

Companies currently using beacon technology

What is CARROT?CARROT is a free iPhone and Android app that allows businesses to send relevant, immediate messages to customers walking or driving byAs a customizable mobile marketing solution, CARROT will become your most effective, and least expensive, tool to reach new and loyal customers

Merchants “broadcast” automated offers &

messages to CARROT users walking or driving

by the store

The CARROT message always appears on the user’s lock screen

This message changes dynamically based on user preferences and location

Customers earn Rewards Points for walking, running, biking, climbing stairs, &

visiting stores using Apple’s HealthKit & Google Fit

CARROT businesses can redeem these points

How CARROT works

CARROT allows your stores to connect immediately & directly with your customers, broadcasting to their smart phones information YOU WANT THEM TO HAVE at the VERY TIME and PLACE you want them to have it

CARROT Primary Features

Automatically broadcast messages to the smartphones of customers walking or driving past your store Automated Up-Sell messages to the smartphones of customers in your store

Automated Loyalty System which is tracked by the customer’s smart phone, replacing manual swipe cards or key tags.

FreeUnlimited opportunities to save money

Simplified No clipping coupons, no plastic cards or key tags, everything is on the smart phone

Unobtrusive Deals appear on the user’s lock screen without beeping or buzzing

Relevant Offers are based on location and learned user preferences

Promotes Healthy LifestylesCustomers earn Rewards Points for staying active by walking, biking, climbing stairs, and visiting stores

Great for consumers

Benefit to Businesses

Measurable… and affordableIn depth analytics package for timely feedback on CARROT marketing program—clear, easy to understand data to drive success

Relevance—Reach those most likely to like you-Patent-pending technology connects users to content most relevant to them-Messages appear on phones of users most likely to want their products & services

Capabilities that surpass anything on the market-Easy-to use Loyalty Program with the ability to track, message, & reach customers-Tool to Up-sell or Cross-promote-Direct and immediate engagement between business and customer-NEW feature to purchase merchandise in app

Other “deal programs” are too onerous, inflexible, and expensive for most business owners. CARROT is easy-to-use and allows merchants to reach an unlimited number of customers–and potential customers–24/7!

Benefit to Businesses

Control what to offer and when to offer it-Turn offers on and off instantly at the click of a button -Reward loyal shoppers when they are truly ready to buy—while they are shopping

Bring new customers through your door-Consumers are rewarded with points for visiting new businesses-Draw in customers through redemption of CARROT points, redeemable only through CARROT businesses

Better Technology: A Better Tool for BusinessA truly Mobile Optimized Experience

CARROT has a variety of other features that no other program can match:

• Messages always appear at the top of the lock screen, even when newer alerts occur

• Users receive messages even while the app is closed and the phone locked

• Offers/messages can be seamlessly posted to Facebook and Twitter

• Build trust by protecting user privacy—data and preferences are stored only on user phones, not on our servers

• Patented technology insures customers receive relevant messages based on our proprietary algorithms

• Messages are sent to users driving at speeds less than 45 MPH for viewing later

Early Success for CARROTSince its launch in late 2014, CARROT has made swift progress in becoming a leader in the mobile marketing space

• Nominated as the Top Innovative Product of Michigan by SBAM in 2015

• Official Technology Partner of the 2015 Michigan State Fair

• 200+ businesses registered in the first 60 days

• Goldman Sachs Small Business Program Ambassador

• Honored as a Top 50 Michigan Business to Watch in 2015 by SBAM

• 5-star rating on the Apple Store

• Partnerships with multiple city Downtown Development Associations

• Approached to develop customized dashboards by PGA Tour sponsors, Michigan State Fair, Valvoline, and many other prominent clients in automotive, grocery/retail, and other industries

Media outlets throughout the country are already spreading the word–CARROT is the future of “Immediate, Mobile Marketing” for businesses. And the future is here…

WDIV (NBC): Live in the D

Fox 2: Tech Talk

Mobile is here: get ready with CARROT

CARROT offers what other programs don’t ■ Fun notifications to customer smartphones without invasiveness ■ Integrated Rewards, Up-sell, and Loyalty programs ■ In app product and service purchases ■ Integrates Social Media sharing and messaging ■ In depth marketing analysis of your investment ■ Trusted user privacy policies and practices

Developing your own app Requires 6-8 month development time, initially costs $60,000-$150,000, and requires an additional strategy to promote app downloads

CARROT didn’t “rush to market,” we spent more than 12 months developing a "Mobile Optimized Experience" for app users

Understanding & taking advantages of the unique strengths of mobile technology is paramount to us and we’d like to share that expertise with you

Thank you for considering CARROT. We would be happy to provide you with a customized program that will help you reach – and surpass – your sales & marketing goals.

Invest in your success—it’s easy to get started! www.CARROTpass.com | www.facebook.com/carrotpass

CARROT: The best mobile solution


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