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Social Media Presented by: Carson McKee, Direct Contact www.directcontact.ca
Social Media
Presented by:
Carson McKee, Direct Contact
www.directcontact.ca
What is Social Media?
►Media that is based on conversation and interaction between people online
Collaborative
Word of Mouth
Social Media Revolution
►25% of search results for the world’s top 20 brands are links to user generated content
►78% of consumers trust peer recommendations
►14% trust advertisements
Social Media and Your…
►Questions/Fears
►Frustrations
►Strategies
Where to Start?
►Objectives
Customer service
Loyalty
Dialogue
Drive back to website
Trusted info source
Where to Start
►Ownership
►Resources
►Current marketing mix
Integration
►Tracking and measurement
Set baselines
Set goals
Where to Start
►Dummy/test accounts
►Observe and follow:
Listen before you speak
Competitors
Partners
Social media thought leaders
►Borrow ideas, make it your own
Where to Start
►Content:
Generation
Gathering
Sharing
►Ideas and innovation; be ready to try
►Ask for help/advice
Experts/leaders
Poll your audience
What’s Next?
►Specific path
Your brand
What fits? What works?
Revise and adjust
Revisit objectives
Thank You
►Questions or comments?
Carson McKee
Direct Contact
www.directcontact.ca
