Date post: | 13-Apr-2017 |
Category: |
Marketing |
Upload: | essence-of-email |
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Listrak Shopping Cart Abandonment Index
74% is the average Cart Abandonment Rate
Number Of SCA Emails Sent By Top 1000 Retailers In 2015
46%
29%
17%
4%1 Message2 Messages3 Messages4 Messages5 Messages6 Messages7 Messages8 Messages
10 Reasons Why Customers Abandon The Cart
Reason 1: Annoyed at Complicated Checkout Process
The checkout process needs to be as simple, smooth and quick as possible.
Don’t make the user fill out too many forms or perform too many complicated or repetitive actions
Reason 2: High Shipping Costs or Slow Shipping
10 Reasons Why Customers Abandon The Cart
People are not okay with paying high shipping rates High shipping costs increase the price and take
away motivation Online buyers are often buying goods on impulse
Reason 3: Shipping Costs Listed Late
10 Reasons Why Customers Abandon The Cart
10 Reasons Why Customers Abandon The Cart
Reason 4: Forced to Register and Create an Account Collecting client details is undoubtedly useful. A registered user is more likely to visit the site
again and develop loyalty. Most people just want to buy and leave. Allow the users to buy goods as guest visitors
Reason 5: Lack of Payment Options
10 Reasons Why Customers Abandon The Cart
There are dozens of different credit and debit card companies.
Customers abandon the carts because the ecommerce website doesn’t make provisions for the available method of payment.
10 Reasons Why Customers Abandon The Cart
Reason 6: Unsure of Security Features Customers afraid of phishing and other fraudulent
activities on small, less known websites
10 Reasons Why Customers Abandon The Cart
Reason 7: Coupon Codes and Promotional Offers Websites that have a coupon code button see a lot
of shopping cart abandonment
10 Reasons Why Customers Abandon The Cart
Reason 8: Lack of Product Information When customers do not find enough information
about the product, they decide not to buy it.
10 Reasons Why Customers Abandon The Cart
Reason 9: High Cost of Product If the product is too costly for the users, they will
not buy it.
10 Reasons Why Customers Abandon The Cart
Reason 10: Want to Look Around These visitors do not intend to buy, and there is nothing
you can do to stop them from abandoning the cart
Ways to Improve:
Shipping Cost
Essential Information
Details Matter
So Does Timing
Discount Helps
Frequency and Number of Emails
Subject Line
Additional Products
Opt-out
Rating & Reviews
Ways to Improve:
Some Tips:
You can drastically increase the amount of recaptured revenue from abandoned carts with a more personalized approach.
Never send a generic abandoned cart email, and make sure that product reviews and special shipping offers are highly visible throughout the transaction process.
Great Cart Abandonment Emails
Great Cart Abandonment Emails
Great Cart Abandonment Emails
Great Cart Abandonment Emails
S
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