CAS: Digital Strategies for Broadcasting Authoritative Market Intelligence on Local Broadcast Trends and Technologies Continuous Advisory Services Steady Shift Toward Digital Media Source: BIA/Kelsey’s 2010 U.S. Local Media Annual Forecast (2009-2014) Who Subscribes to DSB? Clients of Digital Strategies for Broad- casting are companies with a stake in the future of the broadcast business, including: • Broadcast groups • Local TV and radio stations • Financial institutions and investment firms focused on the broadcast industry • Suppliers and advisors to the local broadcast industry such as attorneys, engineers, equipment suppliers and software vendors • Advertising agencies • Trade associations • New media companies that want to partner with broadcasters Learn More http://www.biakelsey.com/ Advisory-Services/ Digital Strategies for Broadcasting (DSB) is a continuous advisory serv- ice (CAS) for media and technology companies engaged in local broadcast- ing's transition to multiplatform strategies. DSB CAS clients have ongoing direct access to research, expert analysis, market intelligence and network- ing as it relates to the transformation of broadcast media and its network of partners. Transforming Local TV and Radio The broadcast business model has been tremendously successful throughout the history of electronic media. Now, as audiences and advertisers continue to make dramatic shifts toward use of digital and mobile media platforms, traditional media outlets are evolving to participate in more areas of the media ecosystem and developing multiplatform, multiple revenue strategies DSB provides the research and analysis on business models, technology, advertising models, trends, and partnership opportunities in the broadcast industry that will enable media companies to claim their share of the new local media ecosystem. The focus of DSB is simple — we analyze, assess and anticipate how the changing local media landscape will affect the broadcast community and its supporting network of vendors and technology providers. We offer competitive assessments and market intelligence that broadcasters can use to pivot their strategies and tactics as they transform their business models to drive substantial growth from local audiences and advertisers. DSB helps allay risks and help media companies and their network of partners develop the correct strategies to remain competitive and succeed in local media’s multiplatform future
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CAS: Digital Strategies for BroadcastingAuthoritative Market Intelligence on Local Broadcast Trends and Technologies
Continuous Advisory Services
Steady Shift Toward Digital Media
Source: BIA/Kelsey’s 2010 U.S. Local Media Annual Forecast (2009-2014)
Who Subscribes to DSB?Clients of Digital Strategies for Broad-casting are companies with a stake inthe future of the broadcast business,including:
• Broadcast groups
• Local TV and radio stations
• Financial institutions and investmentfirms focused on the broadcast industry
• Suppliers and advisors to the localbroadcast industry such as attorneys,engineers, equipment suppliers andsoftware vendors
• Advertising agencies
• Trade associations
• New media companies that want to partner with broadcasters
Learn More
http://www.biakelsey.com/Advisory-Services/
Digital Strategies for Broadcasting (DSB) is a continuous advisory serv-ice (CAS) for media and technology companies engaged in local broadcast-ing's transition to multiplatform strategies. DSB CAS clients have ongoingdirect access to research, expert analysis, market intelligence and network-ing as it relates to the transformation of broadcast media and its networkof partners.
Transforming Local TV and RadioThe broadcast business model has been tremendously successful throughout thehistory of electronic media. Now, as audiences and advertisers continue to makedramatic shifts toward use of digital and mobile media platforms, traditionalmedia outlets are evolving to participate in more areas of the media ecosystemand developing multiplatform, multiple revenue strategies
DSB provides the research and analysis on business models, technology, advertisingmodels, trends, and partnership opportunities in the broadcast industry that willenable media companies to claim their share of the new local media ecosystem.
The focus of DSB is simple — we analyze, assess and anticipate how the changinglocal media landscape will affect the broadcast community and its supporting network of vendors and technology providers. We offer competitive assessmentsand market intelligence that broadcasters can use to pivot their strategies andtactics as they transform their business models to drive substantial growth fromlocal audiences and advertisers.
DSB helps allay risks and help media companies and their network of partners develop the correct strategies to remain competitive and succeed in local media’smultiplatform future
Inside the BIA/Kelsey CAS Client Experience
To learn more, please visit http://www.biakelsey.com/Advisory-Services/ e-mail us at [email protected], or call (800) 331-5086.
Being a Continuous Advisory Services (CAS) client of DigitalStrategies for Broadcasting (DSB) is not just about access toBIA/Kelsey’s vast library of important data and reports. You’ll discover the real value is derived through your access to our analysts—a team of knowledgeable, globally recognized andtrusted subject matter experts who will:
• Guide you in applying relevant data to your business
• Offer insights regarding your specific business strategy
• Provide you with introductions to key players who alignwith your business strategy
• Offer financial expertise and identify or facilitate funding opportunities
Analyst Access
Local Broadcast Community
Broad Local Media Viewpoint
Local Broadcasting & Advertiser Research
Financial Analysis & LocalBroadcast Forecasts
Trend Watch
Analyst access to the top broadcast and digital media analysts covering areas such as mediabusiness models, revenue development, strategy, financial trends, technology trends, regula-tory and policy, and valuation helps drive successful product and investment decisions.
We enable access to top digital media executives from all types of companies in the localmedia ecosystem who constitute the DSB community. This enables you to gain advice and insight from those who are driving, innovating and thriving in the local digital media industry.
While we have our home base in local radio and television, we provide a comprehensive viewpoint across 12 local media advertising platforms, including broadcast, online, search, mobile, directories and social media, from the most experienced source.
Quantitative overview tracking the migration of offline advertising spending by local advertis-ers to online. Unique understanding of how to increase penetration into advertising and mar-keting budgets for greater revenue production based on historical and current best practices.
Insiders’ views of what makes a smart local broadcast property acquisition or investment. Provides a guidepost on how similar local media properties are performing for smart decision making.
Broad view of converging media—directory (print and interactive Yellow Pages), localsearch, mobile, video and social—provides clients with more creative insights on profitabletrends and business, investment and product/service opportunities.
Advantages of Being a BIA/Kelsey DSB CAS Client
DSB Client Benefits
Topics Covered in Recent DSB Reports• Local Media Stock Values: How Are They Faring?
• Political Advertising: 2010 Elections and Beyond
• FM on Cell—Is It Worth It?
• Media Ad View: Category Report—A National Overview
• Hyperlocal Opportunities for Broadcasters
• Local TV Stations and Internet Video: Are They Players in the ‘OTT’ Market?
• How Much of Local Online Is ‘Local’?
• Digital TV Multicasting Adds Diversity WithSpanish/Bilingual Programming
• Identifying the Opportunities With Critical Market Intelligence
