Case 11.2The Incomplete
Plan1.FELIX JOHANNES 104070042.MEILLYA FITRIATY 10407012
3.HERYNDA CEMPAKA SARI 10407020
4.ASTRI ELIA 104070255.HAWA FIRDAUSI 10407027
6.BASTIAN SAPUTRA 10407029
Joan Boothe
Magazine for executive women
Information useful to women who are pursuing careers
• Article : Managing Your Time for Fun and Profit What You Need to Know About Dressing for Success Money Management : Do It Like The Experts• Women In News• Question-answer• Stock Market Section• State of Economy, Development or Trends
Joan’s Business PlanSummary
Business Description
Manufacturing Segment
Management Segment
Milestone Schedule Segment
Appendix
What should Joan put in
the marketing segment ? What types of
information will she needed ?
Question 1
Joan should put :
A. Research and Analysis1. Target market (customers) identified2. Market size and trends3. Competition4. Estimated market share
B. Marketing plan1. Market strategy (sales and distribution)2. Pricing3. Advertising and promotions
Information needed :
Point 1 & 2, Data about:
- Price determined by competitors
- Purchasing power of society
- Women’s need about the magazine
Point 3 :Analyze the place often visited
Point 3, Data about: The same business
(competitors)
Point 1 & 2 , Data about :
Women in career (in different areas)
College students ( women)
For critical-risks assesment segment What key areas does Joan have to
address?
Question 2
Key risk areas :
From competitor :Price cutting by competitorConsumers tend to buy low price
products these things needed to determine
From product development : product development should be
innovative Up to dateEx.g :- attractive contains and design
- easy understanding
Question 3
For the financial segment, what suggestions would you make to Joan regarding the kinds of information to include?Be as specific as possible.
Financial segment
The Pro-forma balance sheet
The income statement
The case-flow
statement
Pro forma balance
sheet Asset required How assets to be financed
Liabilitiesequitity
Balance sheet
Equitity Assets Liabilities
Personal capital Computer Service fee
Personal capital Car (Transportation) Tax
Personal capital Camera Maintenance
Income statement
Profit and Loss Finance Manager Budgeting Production cost:
Material Distribution StorageAdvertisingLegal and counting
Cash-flow statement
The most important document In-flows and out-flows Highlight the need for and timing
financing How to be obtained What terms How is to be repaid Break-even chart
Thank You
