Case: 1:18-cv-00414 Document #: 1-1 Filed: 01/19/18 Page 1 of 35 PageID #:18

Case: 1:18-cv-00414 Document #: 1-1 Filed: 01/19/18 Page 2 of 35 PageID #:19

Case: 1:18-cv-00414 Document #: 1-1 Filed: 01/19/18 Page 3 of 35 PageID #:20

Case: 1:18-cv-00414 Document #: 1-1 Filed: 01/19/18 Page 4 of 35 PageID #:21

Case: 1:18-cv-00414 Document #: 1-1 Filed: 01/19/18 Page 5 of 35 PageID #:22

Case: 1:18-cv-00414 Document #: 1-1 Filed: 01/19/18 Page 6 of 35 PageID #:23

Case: 1:18-cv-00414 Document #: 1-1 Filed: 01/19/18 Page 7 of 35 PageID #:24

Case: 1:18-cv-00414 Document #: 1-1 Filed: 01/19/18 Page 8 of 35 PageID #:25

Reg. No. 5,164,988

Registered Mar. 21, 2017

Int. Cl.: 3

Trademark

Principal Register

Benefit Cosmetics LLC (DELAWARE LIMITED LIABILITY COMPANY)225 Bush Street, 20th FloorSan Francisco, CA 94104

CLASS 3: Makeup

FIRST USE 10-14-2002; IN COMMERCE 12-9-2002

THE MARK CONSISTS OF STANDARD CHARACTERS WITHOUT CLAIM TO ANYPARTICULAR FONT STYLE, SIZE OR COLOR

OWNER OF U.S. REG. NO. 2762562

SER. NO. 87-118,002, FILED 07-27-2016CARYN GLASSER, EXAMINING ATTORNEY

Case: 1:18-cv-00414 Document #: 1-1 Filed: 01/19/18 Page 9 of 35 PageID #:26

REQUIREMENTS TO MAINTAIN YOUR FEDERAL TRADEMARK REGISTRATION

WARNING: YOUR REGISTRATION WILL BE CANCELLED IF YOU DO NOT FILE THEDOCUMENTS BELOW DURING THE SPECIFIED TIME PERIODS.

Requirements in the First Ten  Years*What and When to File:

First Filing Deadline:  You must file a Declaration of Use (or Excusable Nonuse) between the 5th and 6th

years after the registration date.  See 15 U.S.C. §§1058, 1141k.  If the declaration is accepted, the

registration will continue in force for the remainder of the ten-year period, calculated from the registration

date, unless cancelled by an order of the Commissioner for Trademarks or a federal court.

Second Filing Deadline:  You must file a Declaration of Use (or Excusable Nonuse) and an Application

for Renewal between the 9th and 10th years after the registration date.* See 15 U.S.C. §1059.

Requirements in Successive Ten-Year Periods*What and When to File:

You must file a Declaration of Use (or Excusable Nonuse)  and  an  Application for Renewalbetween every 9th and 10th-year period, calculated from the registration date.*

Grace Period Filings*

The above documents will be accepted as timely if filed within six months after the deadlines listed above withthe payment of an additional fee.

*ATTENTION MADRID PROTOCOL REGISTRANTS:  The holder of an international registration with anextension of protection to the United States under the Madrid Protocol must timely file the Declarations of Use(or Excusable Nonuse) referenced above directly with the United States Patent and Trademark Office (USPTO).The time periods for filing are based on the U.S. registration date (not the international registration date).  Thedeadlines and grace periods for the Declarations of Use (or Excusable Nonuse) are identical to those fornationally issued registrations.  See 15 U.S.C. §§1058, 1141k.  However, owners of international registrationsdo not file renewal applications at the USPTO. Instead, the holder must file a renewal of the underlyinginternational registration at the International Bureau of the  World Intellectual Property Organization, underArticle 7 of the Madrid Protocol, before the expiration of each ten-year term of protection, calculated from thedate of the international registration.  See 15 U.S.C. §1141j.  For more information and renewal forms for theinternational registration, see http://www.wipo.int/madrid/en/.

NOTE:  Fees and requirements for maintaining registrations are subject to change.  Please check theUSPTO website for further information.  With the exception of renewal applications for registeredextensions of protection, you can file the registration maintenance documents referenced above online at http://www.uspto.gov.

NOTE:  A courtesy e-mail reminder of USPTO maintenance filing deadlines will be sent to trademarkowners/holders who authorize e-mail communication and maintain a current e-mail address with theUSPTO. To ensure that e-mail is authorized and your address is current, please use the TrademarkElectronic  Application System (TEAS) Correspondence  Address and Change of Owner  Address Formsavailable at http://www.uspto.gov.

Page: 2 of 2 / RN # 5164988

Case: 1:18-cv-00414 Document #: 1-1 Filed: 01/19/18 Page 10 of 35 PageID #:27

Reg. No. 5,155,736

Registered Mar. 07, 2017

Int. Cl.: 3

Trademark

Principal Register

Benefit Cosmetics LLC (DELAWARE LIMITED LIABILITY COMPANY)225 Bush Street, 20th Floor20th Floor, CA 94104

CLASS 3: Cosmetics

FIRST USE 3-1-2001; IN COMMERCE 3-1-2001

THE MARK CONSISTS OF STANDARD CHARACTERS WITHOUT CLAIM TO ANYPARTICULAR FONT STYLE, SIZE OR COLOR

OWNER OF U.S. REG. NO. 2716260, 4999023

SER. NO. 87-117,978, FILED 07-27-2016CARYN GLASSER, EXAMINING ATTORNEY

Case: 1:18-cv-00414 Document #: 1-1 Filed: 01/19/18 Page 11 of 35 PageID #:28

REQUIREMENTS TO MAINTAIN YOUR FEDERAL TRADEMARK REGISTRATION

WARNING: YOUR REGISTRATION WILL BE CANCELLED IF YOU DO NOT FILE THEDOCUMENTS BELOW DURING THE SPECIFIED TIME PERIODS.

Requirements in the First Ten  Years*What and When to File:

First Filing Deadline:  You must file a Declaration of Use (or Excusable Nonuse) between the 5th and 6th

years after the registration date.  See 15 U.S.C. §§1058, 1141k.  If the declaration is accepted, the

registration will continue in force for the remainder of the ten-year period, calculated from the registration

date, unless cancelled by an order of the Commissioner for Trademarks or a federal court.

Second Filing Deadline:  You must file a Declaration of Use (or Excusable Nonuse) and an Application

for Renewal between the 9th and 10th years after the registration date.* See 15 U.S.C. §1059.

Requirements in Successive Ten-Year Periods*What and When to File:

You must file a Declaration of Use (or Excusable Nonuse)  and  an  Application for Renewalbetween every 9th and 10th-year period, calculated from the registration date.*

Grace Period Filings*

The above documents will be accepted as timely if filed within six months after the deadlines listed above withthe payment of an additional fee.

*ATTENTION MADRID PROTOCOL REGISTRANTS:  The holder of an international registration with anextension of protection to the United States under the Madrid Protocol must timely file the Declarations of Use(or Excusable Nonuse) referenced above directly with the United States Patent and Trademark Office (USPTO).The time periods for filing are based on the U.S. registration date (not the international registration date).  Thedeadlines and grace periods for the Declarations of Use (or Excusable Nonuse) are identical to those fornationally issued registrations.  See 15 U.S.C. §§1058, 1141k.  However, owners of international registrationsdo not file renewal applications at the USPTO. Instead, the holder must file a renewal of the underlyinginternational registration at the International Bureau of the  World Intellectual Property Organization, underArticle 7 of the Madrid Protocol, before the expiration of each ten-year term of protection, calculated from thedate of the international registration.  See 15 U.S.C. §1141j.  For more information and renewal forms for theinternational registration, see http://www.wipo.int/madrid/en/.

NOTE:  Fees and requirements for maintaining registrations are subject to change.  Please check theUSPTO website for further information.  With the exception of renewal applications for registeredextensions of protection, you can file the registration maintenance documents referenced above online at http://www.uspto.gov.

NOTE:  A courtesy e-mail reminder of USPTO maintenance filing deadlines will be sent to trademarkowners/holders who authorize e-mail communication and maintain a current e-mail address with theUSPTO. To ensure that e-mail is authorized and your address is current, please use the TrademarkElectronic  Application System (TEAS) Correspondence  Address and Change of Owner  Address Formsavailable at http://www.uspto.gov.

Page: 2 of 2 / RN # 5155736

Case: 1:18-cv-00414 Document #: 1-1 Filed: 01/19/18 Page 12 of 35 PageID #:29

Case: 1:18-cv-00414 Document #: 1-1 Filed: 01/19/18 Page 13 of 35 PageID #:30

Reg. No. 5,241,989

Registered Jul. 11, 2017

Int. Cl.: 3

Trademark

Principal Register

Benefit Cosmetics LLC (DELAWARE LIMITED LIABILITY COMPANY)225 Bush Street, 20th FloorSan Francisco, CA 94104

CLASS 3: Cosmetics; make-up powder

FIRST USE 3-21-2017; IN COMMERCE 3-21-2017

THE MARK CONSISTS OF STANDARD CHARACTERS WITHOUT CLAIM TO ANYPARTICULAR FONT STYLE, SIZE OR COLOR

SER. NO. 86-625,542, FILED 05-11-2015KAREN K BUSH, EXAMINING ATTORNEY

Case: 1:18-cv-00414 Document #: 1-1 Filed: 01/19/18 Page 14 of 35 PageID #:31

REQUIREMENTS TO MAINTAIN YOUR FEDERAL TRADEMARK REGISTRATION

WARNING: YOUR REGISTRATION WILL BE CANCELLED IF YOU DO NOT FILE THEDOCUMENTS BELOW DURING THE SPECIFIED TIME PERIODS.

Requirements in the First Ten  Years*What and When to File:

First Filing Deadline:  You must file a Declaration of Use (or Excusable Nonuse) between the 5th and 6th

years after the registration date.  See 15 U.S.C. §§1058, 1141k.  If the declaration is accepted, the

registration will continue in force for the remainder of the ten-year period, calculated from the registration

date, unless cancelled by an order of the Commissioner for Trademarks or a federal court.

Second Filing Deadline:  You must file a Declaration of Use (or Excusable Nonuse) and an Application

for Renewal between the 9th and 10th years after the registration date.* See 15 U.S.C. §1059.

Requirements in Successive Ten-Year Periods*What and When to File:

You must file a Declaration of Use (or Excusable Nonuse)  and  an  Application for Renewalbetween every 9th and 10th-year period, calculated from the registration date.*

Grace Period Filings*

The above documents will be accepted as timely if filed within six months after the deadlines listed above withthe payment of an additional fee.

*ATTENTION MADRID PROTOCOL REGISTRANTS:  The holder of an international registration with anextension of protection to the United States under the Madrid Protocol must timely file the Declarations of Use(or Excusable Nonuse) referenced above directly with the United States Patent and Trademark Office (USPTO).The time periods for filing are based on the U.S. registration date (not the international registration date).  Thedeadlines and grace periods for the Declarations of Use (or Excusable Nonuse) are identical to those fornationally issued registrations.  See 15 U.S.C. §§1058, 1141k.  However, owners of international registrationsdo not file renewal applications at the USPTO. Instead, the holder must file a renewal of the underlyinginternational registration at the International Bureau of the  World Intellectual Property Organization, underArticle 7 of the Madrid Protocol, before the expiration of each ten-year term of protection, calculated from thedate of the international registration.  See 15 U.S.C. §1141j.  For more information and renewal forms for theinternational registration, see http://www.wipo.int/madrid/en/.

NOTE:  Fees and requirements for maintaining registrations are subject to change.  Please check theUSPTO website for further information.  With the exception of renewal applications for registeredextensions of protection, you can file the registration maintenance documents referenced above online at http://www.uspto.gov.

NOTE:  A courtesy e-mail reminder of USPTO maintenance filing deadlines will be sent to trademarkowners/holders who authorize e-mail communication and maintain a current e-mail address with theUSPTO. To ensure that e-mail is authorized and your address is current, please use the TrademarkElectronic  Application System (TEAS) Correspondence  Address and Change of Owner  Address Formsavailable at http://www.uspto.gov.

Page: 2 of 2 / RN # 5241989

Case: 1:18-cv-00414 Document #: 1-1 Filed: 01/19/18 Page 15 of 35 PageID #:32

Case: 1:18-cv-00414 Document #: 1-1 Filed: 01/19/18 Page 16 of 35 PageID #:33

Case: 1:18-cv-00414 Document #: 1-1 Filed: 01/19/18 Page 17 of 35 PageID #:34

Case: 1:18-cv-00414 Document #: 1-1 Filed: 01/19/18 Page 18 of 35 PageID #:35

Case: 1:18-cv-00414 Document #: 1-1 Filed: 01/19/18 Page 19 of 35 PageID #:36

Case: 1:18-cv-00414 Document #: 1-1 Filed: 01/19/18 Page 20 of 35 PageID #:37

Reg. No. 5,156,103

Registered Mar. 07, 2017

Int. Cl.: 3

Trademark

Principal Register

Benefit Cosmetics LLC (DELAWARE LIMITED LIABILITY COMPANY)225 Bush Street, 20th FloorSan Francisco, CA 94104

CLASS 3: Cosmetics

FIRST USE 11-12-1993; IN COMMERCE 11-12-1993

THE MARK CONSISTS OF STANDARD CHARACTERS WITHOUT CLAIM TO ANYPARTICULAR FONT STYLE, SIZE OR COLOR

OWNER OF U.S. REG. NO. 2012121

SER. NO. 87-126,464, FILED 08-03-2016CARYN GLASSER, EXAMINING ATTORNEY

Case: 1:18-cv-00414 Document #: 1-1 Filed: 01/19/18 Page 21 of 35 PageID #:38

REQUIREMENTS TO MAINTAIN YOUR FEDERAL TRADEMARK REGISTRATION

WARNING: YOUR REGISTRATION WILL BE CANCELLED IF YOU DO NOT FILE THEDOCUMENTS BELOW DURING THE SPECIFIED TIME PERIODS.

Requirements in the First Ten  Years*What and When to File:

First Filing Deadline:  You must file a Declaration of Use (or Excusable Nonuse) between the 5th and 6th

years after the registration date.  See 15 U.S.C. §§1058, 1141k.  If the declaration is accepted, the

registration will continue in force for the remainder of the ten-year period, calculated from the registration

date, unless cancelled by an order of the Commissioner for Trademarks or a federal court.

Second Filing Deadline:  You must file a Declaration of Use (or Excusable Nonuse) and an Application

for Renewal between the 9th and 10th years after the registration date.* See 15 U.S.C. §1059.

Requirements in Successive Ten-Year Periods*What and When to File:

You must file a Declaration of Use (or Excusable Nonuse)  and  an  Application for Renewalbetween every 9th and 10th-year period, calculated from the registration date.*

Grace Period Filings*

The above documents will be accepted as timely if filed within six months after the deadlines listed above withthe payment of an additional fee.

*ATTENTION MADRID PROTOCOL REGISTRANTS:  The holder of an international registration with anextension of protection to the United States under the Madrid Protocol must timely file the Declarations of Use(or Excusable Nonuse) referenced above directly with the United States Patent and Trademark Office (USPTO).The time periods for filing are based on the U.S. registration date (not the international registration date).  Thedeadlines and grace periods for the Declarations of Use (or Excusable Nonuse) are identical to those fornationally issued registrations.  See 15 U.S.C. §§1058, 1141k.  However, owners of international registrationsdo not file renewal applications at the USPTO. Instead, the holder must file a renewal of the underlyinginternational registration at the International Bureau of the  World Intellectual Property Organization, underArticle 7 of the Madrid Protocol, before the expiration of each ten-year term of protection, calculated from thedate of the international registration.  See 15 U.S.C. §1141j.  For more information and renewal forms for theinternational registration, see http://www.wipo.int/madrid/en/.

NOTE:  Fees and requirements for maintaining registrations are subject to change.  Please check theUSPTO website for further information.  With the exception of renewal applications for registeredextensions of protection, you can file the registration maintenance documents referenced above online at http://www.uspto.gov.

NOTE:  A courtesy e-mail reminder of USPTO maintenance filing deadlines will be sent to trademarkowners/holders who authorize e-mail communication and maintain a current e-mail address with theUSPTO. To ensure that e-mail is authorized and your address is current, please use the TrademarkElectronic  Application System (TEAS) Correspondence  Address and Change of Owner  Address Formsavailable at http://www.uspto.gov.

Page: 2 of 2 / RN # 5156103

Case: 1:18-cv-00414 Document #: 1-1 Filed: 01/19/18 Page 22 of 35 PageID #:39

Case: 1:18-cv-00414 Document #: 1-1 Filed: 01/19/18 Page 23 of 35 PageID #:40

Case: 1:18-cv-00414 Document #: 1-1 Filed: 01/19/18 Page 24 of 35 PageID #:41

Case: 1:18-cv-00414 Document #: 1-1 Filed: 01/19/18 Page 25 of 35 PageID #:42

Reg. No. 5,028,067

Registered Aug. 23, 2016

Int. Cl.: 3

Trademark

Principal Register

Benefit Cosmetics LLC (DELAWARE LIMITED LIABILITY COMPANY)225 Bush Street, 20th FloorSan Francisco, CA 94104

CLASS 3: cosmetics; eyebrow color; eyebrow cosmetics; eyebrow gel

FIRST USE 5-29-2016; IN COMMERCE 6-8-2016

THE MARK CONSISTS OF STANDARD CHARACTERS WITHOUT CLAIM TO ANYPARTICULAR FONT STYLE, SIZE OR COLOR

SER. NO. 86-614,532, FILED 04-29-2015KAREN K BUSH, EXAMINING ATTORNEY

Case: 1:18-cv-00414 Document #: 1-1 Filed: 01/19/18 Page 26 of 35 PageID #:43

REQUIREMENTS TO MAINTAIN YOUR FEDERAL TRADEMARK REGISTRATION

WARNING: YOUR REGISTRATION WILL BE CANCELLED IF YOU DO NOT FILE THEDOCUMENTS BELOW DURING THE SPECIFIED TIME PERIODS.

Requirements in the First Ten  Years*What and When to File:

First Filing Deadline:  You must file a Declaration of Use (or Excusable Nonuse) between the 5th and 6th

years after the registration date.  See 15 U.S.C. §§1058, 1141k.  If the declaration is accepted, the

registration will continue in force for the remainder of the ten-year period, calculated from the registration

date, unless cancelled by an order of the Commissioner for Trademarks or a federal court.

Second Filing Deadline:  You must file a Declaration of Use (or Excusable Nonuse) and an Application

for Renewal between the 9th and 10th years after the registration date.* See 15 U.S.C. §1059.

Requirements in Successive Ten-Year Periods*What and When to File:

You must file a Declaration of Use (or Excusable Nonuse)  and  an  Application for Renewalbetween every 9th and 10th-year period, calculated from the registration date.*

Grace Period Filings*

The above documents will be accepted as timely if filed within six months after the deadlines listed above withthe payment of an additional fee.

*ATTENTION MADRID PROTOCOL REGISTRANTS:  The holder of an international registration with anextension of protection to the United States under the Madrid Protocol must timely file the Declarations of Use(or Excusable Nonuse) referenced above directly with the United States Patent and Trademark Office (USPTO).The time periods for filing are based on the U.S. registration date (not the international registration date).  Thedeadlines and grace periods for the Declarations of Use (or Excusable Nonuse) are identical to those fornationally issued registrations.  See 15 U.S.C. §§1058, 1141k.  However, owners of international registrationsdo not file renewal applications at the USPTO. Instead, the holder must file a renewal of the underlyinginternational registration at the International Bureau of the  World Intellectual Property Organization, underArticle 7 of the Madrid Protocol, before the expiration of each ten-year term of protection, calculated from thedate of the international registration.  See 15 U.S.C. §1141j.  For more information and renewal forms for theinternational registration, see http://www.wipo.int/madrid/en/.

NOTE:  Fees and requirements for maintaining registrations are subject to change.  Please check theUSPTO website for further information.  With the exception of renewal applications for registeredextensions of protection, you can file the registration maintenance documents referenced above online at http://www.uspto.gov.

NOTE:  A courtesy e-mail reminder of USPTO maintenance filing deadlines will be sent to trademarkowners/holders who authorize e-mail communication and maintain a current e-mail address with theUSPTO. To ensure that e-mail is authorized and your address is current, please use the TrademarkElectronic  Application System (TEAS) Correspondence  Address and Change of Owner  Address Formsavailable at http://www.uspto.gov.

Page: 2 of 2 / RN # 5028067

Case: 1:18-cv-00414 Document #: 1-1 Filed: 01/19/18 Page 27 of 35 PageID #:44

Case: 1:18-cv-00414 Document #: 1-1 Filed: 01/19/18 Page 28 of 35 PageID #:45

Case: 1:18-cv-00414 Document #: 1-1 Filed: 01/19/18 Page 29 of 35 PageID #:46

Case: 1:18-cv-00414 Document #: 1-1 Filed: 01/19/18 Page 30 of 35 PageID #:47

Case: 1:18-cv-00414 Document #: 1-1 Filed: 01/19/18 Page 31 of 35 PageID #:48

Case: 1:18-cv-00414 Document #: 1-1 Filed: 01/19/18 Page 32 of 35 PageID #:49

Case: 1:18-cv-00414 Document #: 1-1 Filed: 01/19/18 Page 33 of 35 PageID #:50

Case: 1:18-cv-00414 Document #: 1-1 Filed: 01/19/18 Page 34 of 35 PageID #:51

Case: 1:18-cv-00414 Document #: 1-1 Filed: 01/19/18 Page 35 of 35 PageID #:52