Poised for Exponential Poised for Exponential GrowthGrowth

A Case Study

Presented by:

Yagwendra Singh

Saurabh Barmecha

Amity Business School

The FocusThe FocusAnalyse the dilemma

over the growth of the Arvind Bicycles.

New expansion plans & Grabbing the most best opportunity.

How to make best use of the available resources .

The Change Management Approach.

The Case The Case & The & The IssueIssue

Arvind Bicycles have a unique zeal to grow and expand.

Want to develop a customized product for its potential customers.

Different motives of different levels of people in the organisation for the growth plans.

Issue over the investment level for the further production.

The Problem The Problem SolverSolver

A Review of the Internal & External Analysis has to be worked !

( SWOT analysis )

Should analyse the requirement based on the current & future conditions R & D Department

Evaluate on the basis of the ROI to be received over the period of time

Strategic Strategic OptionsOptions Instead of launching E-bike, they can expand their

operations to International markets.

No perfect market potential potential for the whole new product.

An in-house production is going to take a lot of investment.

Framework for Framework for Evaluating Evaluating Production Production StrategiesStrategies

PROBLEM

Mass Production & Economies of Scale

Strategic Strategic RoadmapRoadmap

The Change The Change Management Management

ApproachApproachThere is a Intense thrive for Competition.

Has to mould itself accordingly

( Reengineer the PROCESS)

Customized technology driven products keeping in mind the CAPABILITIES.

A Dive into the A Dive into the ConclusionConclusion

Its all in the company’s vision , if it wants to achieve it, it will….

Should concentrate on increasing the brand equity in the international markets

Focus on the current product offering.

Joining hands with other companies in form of JV’s, Alliances