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CASE IN POINT
Case Question Workshop
Marc P. CosentinoCaseQuestions.com
CQ Interactive
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Case Question Workshop
Purpose of Case Questions What Firms Look For Consulting Interviews
Types of Case Questions ey !ui"elines Case #cenarios Irking the Interviewer
Frameworks If $ou %o &othing 'lse Tren"s in Case Interviews #kill #ets
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Candidates who receive offersdo so for four reasons
(. Committe" to consulting
). #uccess*oriente"
+. ,-le to ehi-it goo" analytical skillswhen answering case /uestions.
0. ,-le to articulate their thoughts1create a positive presence1 an" "efen"themselves w2o -eing "efensive.
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Purpose of the Case Question
They are testing for thecan"i"ate3s4
,nalytical a-ility ,-ility to think logically #tructure an" thought process Tolerance for am-iguity an" "ata overloa" Poise an" communications skills un"er pressure
an" in front of a client
Creativity In"ustry an" firm 5fit6
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What !irms "ook !or
The o-7ective is not to "etermine ifthe can"i"ate 5gets the right answer16-ut rather to evaluate the process
the can"i"ate employs to structurea competent approach to "erivea solution.
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Consu#tin$ Interviews% Parts
Airport Test
Maturity Test
Case Questions
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& 'ounds of Interviews
)8 09 minute -ack*to*-ack interviews
) small ver-al cases
+ 8 :; minute -ack*to*-ack interviews
+ ver-al cases with chart analysis or ) ver-al an" ( written w2 chart "esign
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T(pes of Case Questions
Situation Case
car2-oss1 ki"s2-ill-oar" )rain Teaser
manhole covers1 -ags of gol" *uess the Num+er
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-e( *uide#ines
1. Listen to the Pro-lem
&. Take &otes%. Backtranslate or estate the Pro-lem
. Derify E-7ective
/. ,sk Clarifying Questions
0. Think Big Picture First1 Think Top %own
1. I"entify the Type of Case2. #tructure the Pro-lem
3. Erganie $our ,nswer = Manage $our Time
45. Be Creative = Brainstorm WithoutCommitment
44. Be Coacha-le * listen to the interviewer3s fee"-ack4&. Think Eut Lou"
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IS T6E CAN7I7ATE@
relae" = confi"ent> a goo" listener> engaging = enthusiastic> asking insightful /uestions>
organiing the information effectively ="eveloping a logical framework for analysis>
stating assumptions clearly> comforta-le "iscussing multifunctional aspects of
the case> trying to /uantify their response at every
opportunity> "isplaying -usiness sense> thinking creatively>
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4& 8ost Common
Case Scenarios
ST'ATE*9 SCENA'IOS
'ntering a &ew Market In"ustry ,nalysis M=, %eveloping a &ew Pro"uct Pricing #trategies !rowth #trategies #tart a &ew Business Competitive esponse
OPE'ATIONS
Increasing #ales e"ucing Costs
Improving Bottom Line
Turnaroun"s
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Irkin$ the Interviewer
Letterman2Leno #yn"rome
What Was That Question ,gain>
'plosion of the Mouth
%igression City
Buwor" Bingo
,sking Epen*'n"e" Questions
Gsing 5cookie*cutter6 frameworks
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!'A8EWO'-S
ID$ C,#' #$#T'M
PET'3# FID' FEC'#
9 Cs
0Ps
H#s
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If 9ou 7o Nothin$ E#se...
The !irst Steps
4. #ummarie the Questions
&. Derify the E-7ectives
%. ,sk Questions
. I"entify = La-el the Case
* Layout $our #tructure
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Trends in Case Interviews
Tren"s in case interviews over the last + years
Increase in operations cases
Chart analysis an" "esign
Factor /uestions
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S-I"" SETS
Think = Write !raphically
Pricing Strategies
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S-I"" SETSChart ,nalysis = %esign
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S-I"" SETS
Math 8 flying w2o a calculator
Percentages
Breakevens Weighted Averages
Net Present Value
Multi/Div with lots of zeros
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COW BROTHERS
ICE CREAM 3 flavors in ! "int containers and single
servings on a stick
#$% in sales !''% fro% su"er%arkets(
)*ave a +ow, %arketing ca%"aign
3rdin industr- .ehind *aagen Dazs and Ben
0err- / to" 3 have 1$2 of the %arket
ncrease sales to #$4% ne5t -ear