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CASE STORY

Driving the Evolution of a Luxury Beauty Brand

INDUSTRY

ENGAGEMENT

BEAUTY

RESEARCH

UX DESIGN

COPYWRITING

VISUAL DESIGN

“Elevate has been a great partner for Lancôme. They put the time in, they do the research and they present thoughtful designs that resonate with our customers.”

- Matt Proto, Creative Manager, Interactive and E-Business Marketing at Lancôme

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Communication, Efficiency and Quality

Elevate has an ongoing retainer relationship with

Lancôme’s Digital Marketing & Ecommerce team.

Engagements vary from refreshing site creative to

designing new site features and enhancements.

Members of the Lancôme and Elevate teams

collaborate daily to plan, research, ideate and

design solutions that drive sales. Clear, collaborative

communication maintains alignment and efficiency.

Uncovering New Opportunities

In preparation for Halloween, Elevate recommended

that Lancôme leverage existing image content to create

a costume inspiration landing page to drive sales

around the holiday. Elevate provided the design and

copy for the landing page as well as the promotional

placements for Lancome-USA.com and affiliate sites. In

less than one month, Lancôme saw over 300% ROI.

Driving Holiday Sales

Elevate conducted regular brainstorms for Lancôme to

explore new opportunities to help drive their revenue

and we devoted one specifically to the 2016 holiday

shopping season. As a result, we designed a landing

page that featured must-have products for holiday looks

and targeted site creative to drive promotional sales

throughout the season. Our efforts contributed to one of

their most successful shopping seasons to date.

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Self Expression Through Scent

Research shows consumers choose perfumes that reflect

their personality, so we developed copy that plays on this

insight to promote the fragrance engraving offering.

The Difference is in the Details

Large, detailed images of the uniquely crafted fragrance

bottles highlight the personalization opportunity that

engraving provides. Consumers can make their own mark

on these emblematic bottles.

Designing a Journey

We designed a unique product page for the engraving

experience. It adopts design elements from the landing

page, creating consistency throughout.

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In today’s digital landscape, brands are challenged to grow more than just their

ecommerce business. They must engage and retain the customer in the ever-evolving

digital commerce ecosystem.

For more than 14 years, we’ve been entrusted by standard-setting brands such as Redken

5th Ave., Champion Sportswear, Hanes, Giorgio Armani Fragrances & Beauty, YSL Beauté

and Lancôme to create world-class ecommerce experiences.

Driven by design, we create customer-focused websites that pair world class user

experience with a flexible ecommerce platform. Together, we advance your brand by

delivering results and establishing a foundation for future innovation.

ElevateDigitalCommerce.com

328 S. Jefferson St., Fifth Floor Chicago, Illinois 60661 (312) 932-1104

A Digital Commerce Agency