@sarahmac@houseofanansi

@groundwoodbooks

Anansi Jan 1 - Mar 29, 2015Sessions: 29,292 Users: 23,437 Pageviews: 72,521

Anansi Jan 1 - Mar 29, 2016Sessions: 40,106 Users: 30,474 Pageviews: 103,733

Year-Over-Year web sales rose by 47% from 2014 to 2015

Wrap-Up

1. Plan your content strategy around how your audience needs to use the content.

2. Publish and promote your content on a schedule that is optimized for reaching your audience when they are reaching for information, news or entertainment. That means being agile and watching for opportunities to draw people to your site.

3. Be worthy of the click. Consider what types of content are most useful to your audience. In social media, content is the conversation starter. On a website, it’s the problem solver.

4. Focus on the strengths of your relationships with your authors and their audience, and with your staff and external collaborators like booksellers and reviewers. Engaging with those advocates fuels content — the reviews, blog posts, social media contributions, likes, comments and shares—that drive discoverability and sales.

5. Lastly, a content strategy is not a chore, it's an opportunity for creativity.

@sarahmac@houseofanansi

@groundwoodbooks