Earth Carers Action Plan 2011-
Western Metropolitan Regional Council
-2016
Western Metropolitan Regional Council
Phone: (08) 9384 4003 Fax: (08) 9384 7511 Address: Wearne House, 40 Marine Parade, Cottesloe WA 6011 Postal Address: PO Box 47, Mosman Park WA 6912
www.wmrc.wa.gov.au
Western Metropolitan Regional Council Earth Carers Action Plan 2011-2016
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Date: 2 June 2011
(08) 9384 7511 Email: [email protected] Wearne House, 40 Marine Parade, Cottesloe WA 6011
PO Box 47, Mosman Park WA 6912
www.wmrc.wa.gov.au
CASE STUDY 3 Earth Carers Action Plan Case S
tudy 3
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Table of Contents Table of Contents ........................................................................................................................................................................................................................................ 2
1. Introduction ......................................................................................................................................................................................................................................... 3
1.1. Earth Carers Programme ................................................................................................................................................................................................................... 3
1.2. About this Action Plan ....................................................................................................................................................................................................................... 3
1.3. Marketing and Communications ....................................................................................................................................................................................................... 3
2. Our key aims, objectives, messages and stakeholders ........................................................................................................................................................................ 4
2.1. Programme Aims ............................................................................................................................................................................................................................... 4
2.2. Objectives .......................................................................................................................................................................................................................................... 4
2.3. Key Communication Messages.......................................................................................................................................................................................................... 4
2.4. Stakeholders ...................................................................................................................................................................................................................................... 5
3. Earth Carers Actions to Achieve the WMRC’s Strategic Objectives .................................................................................................................................................... 6
Strategic Objective 1: Achieve a Comprehensive, Cost Effective Waste Management Service Across the Region................................................................................ 6
Strategic Objective 2: Increase the Number of Councils, Businesses and People Using Our Services ................................................................................................... 6
Strategic Objective 3: Reduce Waste to Landfill ..................................................................................................................................................................................... 6
Strategic Objective 4: Increase the Knowledge and Engage the local Community to Improve Waste Management ............................................................................ 7
Case S
tudy 3
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1. Introduction
1.1. Earth Carers Programme The WMRC’s Earth Carers Programme is the organisation’s primary vehicle for community engagement on waste management. The role of the Programme is to educate, advise and facilitate environmentally sustainable practices and behaviours.
The Programme delivers waste management education on behalf of the WMRC’s five member Councils - Town of Claremont; Town of Cottesloe; Town of Mosman Park; Shire of Peppermint Grove; and City of Subiaco. The Programme is also delivered to the City of Nedlands on a fee for service basis.
1.2. About this Action Plan The purpose of this Action Plan is to provide direction and targets to guide Earth Carers activities 2011 – 2016, with the aim of creating a Programme that seeks to achieve a high standard of community engagement on waste management and sustainable practices. The document is designed to align with and support the implementation of the WMRC’s Strategic Plan 2011-2016 (adopted by Council at its’ 7 April 2011 meeting) and has been developed in line with the organisation’s vision, mission and objectives. It will replace the Earth Carers Strategic Plan 2008 – 2012 in order to align with the WMRC’s current and future direction.
The Action Plan contains the key aims of the Programme and highlights the role Earth Carers play in achieving the WMRC’s Strategic Objectives. It also sets out the Programme’s key messages and stakeholders. Section three of the document details the targeted actions we commit to in order to progress towards our aims and objectives and sets out how we will deliver on them.
1.3. Marketing and Communications Earth Carers marketing and communications protocols are set out in the WMRC’s Marketing and Communication Strategy 2011 – 2016 (adopted by Council at its 3 February 2011 meeting). The Strategy provides guidance on how Earth Carers share information with stakeholders particularly in relation to the following aspects:
• The WMRC’s key stakeholders and communication messages. • Positioning and Branding - developing a strong and recognisable
identity for the WMRC and Earth Carers, and consistent use of logos and design styles.
• Communication tools – including: printed publications and materials, electronic communications (e.g. website and E-newsletter), advertising, media relations, events, signage and donations.
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2.3.2. Our Services and Programmes
The WMRC
• Key messages guided by the Marketing and Communication Strategy 2011 – 2016.
Earth Carers Programme
• Earth Carers think resources; not waste! • Earth Carers educate and support the community through
delivering waste education and sustainable living courses, events and resources (e.g. website and newsletter).
• Earth Carers provide volunteering and networking opportunities for the community.
• Earth Carers provide waste management incursions, projects and mentoring for schools.
• Volunteers are recognised for their contribution.
JFR (Jim) McGeough Resource Recovery Facility (RRF)
• Key messages guided by the Marketing and Communication Strategy 2011 – 2016.
DiCOM®
• Key messages guided by the Marketing and Communication Strategy 2011 – 2016.
Additionally:
• Explaining the importance of keeping hazardous substances out of the general waste bin.
• Explaining the environmental and economic benefits of continuing with domestic organic composting and recovery.
Household and Schools Battery Recycling Programme
• Batteries are recyclable. • Batteries are hazardous waste and should not be put in
household general waste or yellow-top recycling bins. • Battery bin locations.
2.3.3. Waste collection and processing
• Educating about member Council and the City of Nedlands waste management services including general waste and recycling, greenwaste and bulk rubbish collection.
• Household hazardous waste identification, prevention and safe disposal.
2.4. Stakeholders We will foster partnerships with key stakeholders to identify opportunities and work collaboratively to achieve our aims and objectives. Key stakeholders include:
• Earth Carers volunteers • Member Council and the City of Nedlands Councillors and staff • Schools and education institutions • Residents of member Councils • State and Commonwealth Government • Other Regional Councils and local governments • Local community groups • Customers • Waste and recycling service providers • Small and Medium Enterprises (SME)
Western Metropolitan Regional Council Earth Carers Action Plan 2011-2016
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2.3.2. Our Services and Programmes
The WMRC
• Key messages guided by the Marketing and Communication Strategy 2011 – 2016.
Earth Carers Programme
• Earth Carers think resources; not waste! • Earth Carers educate and support the community through
delivering waste education and sustainable living courses, events and resources (e.g. website and newsletter).
• Earth Carers provide volunteering and networking opportunities for the community.
• Earth Carers provide waste management incursions, projects and mentoring for schools.
• Volunteers are recognised for their contribution.
JFR (Jim) McGeough Resource Recovery Facility (RRF)
• Key messages guided by the Marketing and Communication Strategy 2011 – 2016.
DiCOM®
• Key messages guided by the Marketing and Communication Strategy 2011 – 2016.
Additionally:
• Explaining the importance of keeping hazardous substances out of the general waste bin.
• Explaining the environmental and economic benefits of continuing with domestic organic composting and recovery.
Household and Schools Battery Recycling Programme
• Batteries are recyclable. • Batteries are hazardous waste and should not be put in
household general waste or yellow-top recycling bins. • Battery bin locations.
2.3.3. Waste collection and processing
• Educating about member Council and the City of Nedlands waste management services including general waste and recycling, greenwaste and bulk rubbish collection.
• Household hazardous waste identification, prevention and safe disposal.
2.4. Stakeholders We will foster partnerships with key stakeholders to identify opportunities and work collaboratively to achieve our aims and objectives. Key stakeholders include:
• Earth Carers volunteers • Member Council and the City of Nedlands Councillors and staff • Schools and education institutions • Residents of member Councils • State and Commonwealth Government • Other Regional Councils and local governments • Local community groups • Customers • Waste and recycling service providers • Small and Medium Enterprises (SME)
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3. Earth Carers Actions to Achieve the WMRC’s Strategic Objectives
Strategic Objective 1: Achieve a Comprehensive, Cost Effective Waste Management Service Across the Region Key Strategies Key Actions Action Steps Key Messages Target Audience Measures/Targets Responsible By When
1.3 Define and communicate best practice in waste management
1.3.1 Provide training and education for member Council staff in sustainable waste management
• Develop a tour programme
• Offer to present at staff forums
• Invite member Council staff to each Earth Carers course
• DiCOM®
• Transfer Station
• Recycling
• Organic composting
• Member Council and City of Nedlands staff
• 50% of member Council staff associated with waste management and sustainability tour site
• Presented on sustainable waste management at all Councils
• One staff member from each member Council attends an Earth Carers course
SWEM
SWEM
ECC
2013
2013
2013
1.3.2 Implement a standardised Waste and Recycling calendar for the Region
• Research examples and content
• Liaise with member Council staff
• All • Member Council staff and residents
• Standardised calendar introduced SWEM 2013
Strategic Objective 2: Increase the Number of Councils, Businesses and People Using Our Services Key Strategies Key Actions Action Steps Key Messages Target Audience Measures/Targets Responsible By When
2.2 Increase commercial customers at the Transfer Station
2.2.2 Provide waste education services to SME customers
• Research examples of SME waste education programmes
• Develop a SME waste education programme
• Network with SMEs
• Transfer Station
• Commercial recycling
• Organic waste solutions
• Local SMEs • SME waste education programme developed
• Waste education provided to 10 SMEs
BDM, SWEM
SWEM
2014
2016
2.4 Build a strong identity 2.4.2 Establish a strong public image as a local service provider
• Prepare frequent media releases
• Develop display and promotional material
• Attend local events
• Keep websites up-to-date
• WMRC
• Earth Carers
• Transfer Station
• DiCOM®
• All stakeholders • 5% increase annually in public recognition of WMRC services
BDM, SWEM 2011
Strategic Objective 3: Reduce Waste to Landfill Key Strategies Key Actions Action Steps Key Messages Target Audience Measures/Targets Responsible By When
3.2 Remove Non-Specification waste from waste stream
3.2.1 Expand household battery recycling programme
• Prepare and implement a battery recycling programme action plan
• Develop a schools battery programme
• Recyclable
• Hazardous
• Bin locations
• All stakeholders • 2,000 kg batteries collected each year
• Rolled out school battery programme in 10 local schools
ECC
ECC
2012
2012
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Strategic Objective 4: Increase the Knowledge and Engage the local Community to Improve Waste Management Key Strategies Key Actions Action Steps Key Messages Target Audience Measures/Targets Responsible By When
4.1 Develop waste education infrastructure in the Region
4.1.1 Establish waste education centre at transfer station
• Research examples of education centres
• Design, establish and promote waste education centre
• DiCOM®
• Transfer Station
• Education Institutions
• Volunteers
• Community
• Council staff
• Education centre established
• Viewing platforms for DiCOM and transfer station established
Eng, SWEM
Eng
2014
2015
4.1.2 Western suburbs waste and sustainability education place
• Design, establish and promote waste and sustainability education place
• All • Volunteers
• Community
• Waste and sustainability education place established
SWEM 2014
4.2 Develop waste education programmes in local schools
4.2.1 Conduct school tours through transfer station
• Develop a tour programme
• Promote tours
• Reduce, reuse, recycle, recover
• DiCOM®
• Education Institutions
• 50% of local schools conduct a site tour
ECC, SWEM 2013
4.2.2 Incorporate waste aspects into curriculum of local schools
• Design package for school curriculum and develop resources
• Promote package
• Reduce, reuse, recycle, recover
• Organic composting
• Education Institutions
• Package for school curriculum developed
• Delivered package to 10 local schools
ECC
ECC
2011
2012
4.3 Change behaviour in the household to minimise waste and foster sustainable living
4.3.1 Develop Earth Carers into an active and autonomous group
• Build capacity by delivering sustainability skills workshops and courses
• Develop a programme of volunteer networking and recognition events
• Distribute Earth Carers E-newsletter
• Investigate using social media and track its effectiveness
• All • Volunteers • Earth Carers organising some events without WMRC coordination
• Four networking events and a Volunteer end of year function held annually
• Newsletter distributed bi-monthly
ECC
ECC
ECC
2014
2012
2011
4.3.2 Increase the adoption of composting or worm farms by households
• Devise an incentive campaign
• Run organic composting workshops and promote at events
• Promote member Council incentives
• Organic composting
• Community • Incentive campaign devised
• 50 residential composters or worm farms established per year
ECC, SWEM 2014
4.3.3 Promote refuse, reduce, re-use and repair message
• Design education tools encouraging refuse, reduce, re-use and repair message
• Run Earth Carers course, Living Smart course and sustainability skills workshops
• Maintain and promote website
• Reduce, reuse, recycle, recover
• Sustainable living
• Community
• Volunteers
• Education tools developed to encourage residents to refuse, reduce, re-use and repair
• Two Earth Carers courses delivered annually
• Hosted two Living Smart course across the region annually
ECC, SWEM
ECC
ECC, SWEM
2014
2012
2012
4.4 Collaborate with Councils across Region
4.4.1 Prepare consistent waste education messages
• Liaise with participating Councils and waste and recycling service providers
• All • Council staff • W & R service
providers
• Consistent waste education message agreed by all participating Councils
SWEM, BDM 2012
4.4.2 Run joint waste, recycling and sustainability advertisements
• Develop a schedule of advertisements
• Prepare advertisement content
• Reduce, reuse, recycle, recover
• Sustainable living
• Community
• Joint advertisements agreed
• Series of advertisements published
SWEM, BDM
SWEM, BDM
2011
2013
