Case Study: Charmsy Biznesu

where: Bydgoszcz, Kujavian -

Pomeranian region

when: from autumn 2011

The author of the project: Joanna - the owner of the Marketing Agency M4Bizz - www.M4Bizz.pl

The author of the project: Justyna - the owner of the Public Relations Agency BRIDGEHEAD www.bridgehead.pl

Problem: no business meetings for active busineswomen

Universal problem: no respect for business dreams

Aim: organize a meeting for 100 businesswomen

It's the possibility of having a dream come true

that makes life interesting P.Coelho

Collecting charms of business means

choosing&enjoying success

1st Stage - Enthusiasm

2nd Stage - Effort

….is evaluating….

... but the aim's clear...

Belief

Work

Advanced partnership

Story telling

Strategic ally

Ally that join art&business

Public Relations orchestra plays …

PR -acts of kindness - tell stories about them

Internet is my friend !

Media support, e.g. 3 press releases, 7 radio talks, one page article in Gazeta Wyborcza

Result is obvious as you can experience it now!

How does the project achieve success?

Passion at work drives success !

Clear aim and way to achieve it!

Determination!

Because La bella vita!

and appetite grows with eating , so next meeting in 2013.

Dziękujemy.

Thanks a lot.

Pictures used from : sxc.hu