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Home > Marketing > CASE STUDY: Copper load of this! How social media opened up a B2B audience notoriously difficult to...

CASE STUDY: Copper load of this! How social media opened up a B2B audience notoriously difficult to...

Date post:	16-Jul-2015
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Page 1: CASE STUDY: Copper load of this! How social media opened up a B2B audience notoriously difficult to reach

Page 2: CASE STUDY: Copper load of this! How social media opened up a B2B audience notoriously difficult to reach

YCT

£150 million turnover 200 employees 35% market share 62 years – manufacturing in the UK

Page 3: CASE STUDY: Copper load of this! How social media opened up a B2B audience notoriously difficult to reach

Page 4: CASE STUDY: Copper load of this! How social media opened up a B2B audience notoriously difficult to reach

Page 5: CASE STUDY: Copper load of this! How social media opened up a B2B audience notoriously difficult to reach

Page 6: CASE STUDY: Copper load of this! How social media opened up a B2B audience notoriously difficult to reach

Page 7: CASE STUDY: Copper load of this! How social media opened up a B2B audience notoriously difficult to reach

• Costs four times what we currently pay

• Un-measureable

• No proof of ROI

Page 8: CASE STUDY: Copper load of this! How social media opened up a B2B audience notoriously difficult to reach

• Costs four times what we currently pay

• Un-measureable

• No proof of ROI

Page 9: CASE STUDY: Copper load of this! How social media opened up a B2B audience notoriously difficult to reach

Page 10: CASE STUDY: Copper load of this! How social media opened up a B2B audience notoriously difficult to reach

Page 11: CASE STUDY: Copper load of this! How social media opened up a B2B audience notoriously difficult to reach

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Page 20: CASE STUDY: Copper load of this! How social media opened up a B2B audience notoriously difficult to reach

Page 21: CASE STUDY: Copper load of this! How social media opened up a B2B audience notoriously difficult to reach

79% of our installer survey respondents recognised YCT as the

number 1 brand in 2011 and 96% recognised it as the number 1

brand in 2013 – an increase of 17%

Page 22: CASE STUDY: Copper load of this! How social media opened up a B2B audience notoriously difficult to reach

Page 23: CASE STUDY: Copper load of this! How social media opened up a B2B audience notoriously difficult to reach

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