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Page 1: Case Study: Financial Services campaign effectiveness. e… · Methodology Case Study & Timing The campaign aired on TV and was completed by online video and digital display advertising,

Page 2: Case Study: Financial Services campaign effectiveness. e… · Methodology Case Study & Timing The campaign aired on TV and was completed by online video and digital display advertising,

Case Study: Financial Services campaign effectiveness. ©TNS August 2015

Page 3: Case Study: Financial Services campaign effectiveness. e… · Methodology Case Study & Timing The campaign aired on TV and was completed by online video and digital display advertising,

Case Study: Financial Services campaign effectiveness. ©TNS August 2015

Page 4: Case Study: Financial Services campaign effectiveness. e… · Methodology Case Study & Timing The campaign aired on TV and was completed by online video and digital display advertising,

Case Study: Financial Services campaign effectiveness. ©TNS August 2015

Page 5: Case Study: Financial Services campaign effectiveness. e… · Methodology Case Study & Timing The campaign aired on TV and was completed by online video and digital display advertising,

Page 6: Case Study: Financial Services campaign effectiveness. e… · Methodology Case Study & Timing The campaign aired on TV and was completed by online video and digital display advertising,

Case Study: Financial Services campaign effectiveness. ©TNS August 2015

Page 7: Case Study: Financial Services campaign effectiveness. e… · Methodology Case Study & Timing The campaign aired on TV and was completed by online video and digital display advertising,

Case Study: Financial Services campaign effectiveness. ©TNS August 2015

Page 8: Case Study: Financial Services campaign effectiveness. e… · Methodology Case Study & Timing The campaign aired on TV and was completed by online video and digital display advertising,

Case Study: Financial Services campaign effectiveness. ©TNS August 2015

Page 9: Case Study: Financial Services campaign effectiveness. e… · Methodology Case Study & Timing The campaign aired on TV and was completed by online video and digital display advertising,

Case Study: Financial Services campaign effectiveness. ©TNS August 2015

38% Linear TV total 19% Radio total 15% Online total

Page 10: Case Study: Financial Services campaign effectiveness. e… · Methodology Case Study & Timing The campaign aired on TV and was completed by online video and digital display advertising,

Page 11: Case Study: Financial Services campaign effectiveness. e… · Methodology Case Study & Timing The campaign aired on TV and was completed by online video and digital display advertising,

Case Study: Financial Services campaign effectiveness. ©TNS August 2015

Page 12: Case Study: Financial Services campaign effectiveness. e… · Methodology Case Study & Timing The campaign aired on TV and was completed by online video and digital display advertising,

Case Study: Financial Services campaign effectiveness. ©TNS August 2015

Page 13: Case Study: Financial Services campaign effectiveness. e… · Methodology Case Study & Timing The campaign aired on TV and was completed by online video and digital display advertising,

Page 14: Case Study: Financial Services campaign effectiveness. e… · Methodology Case Study & Timing The campaign aired on TV and was completed by online video and digital display advertising,

Case Study: Financial Services campaign effectiveness. ©TNS August 2015

Page 15: Case Study: Financial Services campaign effectiveness. e… · Methodology Case Study & Timing The campaign aired on TV and was completed by online video and digital display advertising,

Page 16: Case Study: Financial Services campaign effectiveness. e… · Methodology Case Study & Timing The campaign aired on TV and was completed by online video and digital display advertising,

Case Study: Financial Services campaign effectiveness. ©TNS August 2015

Page 17: Case Study: Financial Services campaign effectiveness. e… · Methodology Case Study & Timing The campaign aired on TV and was completed by online video and digital display advertising,

Case Study: Financial Services campaign effectiveness. ©TNS August 2015

Page 18: Case Study: Financial Services campaign effectiveness. e… · Methodology Case Study & Timing The campaign aired on TV and was completed by online video and digital display advertising,

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