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Nestlé Campaign Elisa Pataky
Case Studies
Agency: JWT
Advertiser: Nestlé
Sector: Consumer Goods
Campaign: Elisa Pataky Location: Spain
ChallengePromotional campaign for Nestle ice-creams during summer using distribution channels of
Nestle and in events where there would be a large number of young public.
Solution
By using an image of Elsa in the multimedia content sent through FuturLink Access
Points, the user was o�ered to download content for free. The content distributed was
a video of Elsa for Nestle, a screensaver of the campaign, a ringtone of the television
spot and an interactive application of Nestle Icecreams.
The image of Elsa Pataki and Nestle was present in The cream Fields Festival, in the
water park of Fantasy Island and in various points of distribution of Nestle. The public
could also download a “making of photography session” that Elsa did for Nestle and
also a free ringtone.
The interactive application o�ered a product of the brand depending on the mood
that the user would be in. The mobile phone depending on the reaction of each
customer recommended a product adequate to the person´s mood in that moment,
making the point of Sale more dynamic.
ResultsMore than 35,000 downloads were made, 14,668 downloaded the interactive application, 15,507 downloaded the video, 2118 the screensaver and 3,561 downloaded the music spot. Only 0.08% of the users rejected to receive content of the campaign.