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Case Study: Johnsonville Sausage Leverages SAP HANA for Instant Trade Promotion Feedback

Date post: 14-Sep-2014
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Audio at: http://event.on24.com/r.htm?e=803848&s=1&k=42C86757FDD7118A0B2238F7A466B060 Johnsonville Sausage needed instant feedback on its trade promotion campaigns and it knew that its existing business analytics platform was not going to facilitate the faster business decision-making it sought. In this webinar you’ll hear how and why Johnsonville migrated its previous data warehouse to SAP® HANA and standardized on Cisco Unified Computing System™ (UCS®) data center solutions for its SAP applications. Audio at; http://event.on24.com/r.htm?e=803848&s=1&k=42C86757FDD7118A0B2238F7A466B060
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Johnsonville Sausage Explains Why It Chose SAP SAP HANA (r) and Cisco UCS
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Page 1: Case Study: Johnsonville Sausage Leverages SAP HANA for Instant Trade Promotion Feedback

Johnsonville Sausage Explains Why It Chose SAP SAP HANA(r) and Cisco UCS

Page 2: Case Study: Johnsonville Sausage Leverages SAP HANA for Instant Trade Promotion Feedback

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Family Owned Since Inception in 1945

Approximately 1,400 Members

6 Manufacturing Facilities in the United Sates and Sales Offices in

Mexico, Canada, Japan, and China

Product available in all 50 States and 30 Countries

Johnsonville Today

Page 3: Case Study: Johnsonville Sausage Leverages SAP HANA for Instant Trade Promotion Feedback

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3 out of 4 brats sold in the U.S.

are Johnsonville

1 out of 3 Italian sausages sold

in the U.S. are Johnsonville

1 out of 5 fresh breakfast links

are Johnsonville

Leading brand in U.S.

• Bratwurst

• Smoked-cooked sausage links

• Fresh breakfast links and patties

• Italian sausage

Brand Strength

Page 4: Case Study: Johnsonville Sausage Leverages SAP HANA for Instant Trade Promotion Feedback

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Current SAP Application Landscape

SAP(r) ECC 6.0

MM/WM – Materials/Warehouse Management

FI/CO – Financials/Controlling

PP/PI – Production Planning / Process Industries

SD – Sales and Distribution

QM – Quality Management – HACCP

HR/PR – HR and Payroll

Portal and cFolders

DMS – Document Management

SAP BW & SAP BusinessObjects™

APO DP/SNP and VMI (Demand/Supply Network

Planning)

PLM – Specification Database

BP – Business Planning

Success Factors – Learning and E-Recruiting

PM – Plant Maintenance

RM – Receivables Management

PPDS – Production Planning Detailed

Scheduling

Open Text

SAP Afaria ® for Device Management

TPM – Trade Promotion Management

BW on HANA

Page 5: Case Study: Johnsonville Sausage Leverages SAP HANA for Instant Trade Promotion Feedback

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Reporting and Analytics Strategy

Grow Organizational Competencies in the

Generation of Analytically Derived Business

Insights That Can Be Executed to Create

Competitive Advantage

Page 6: Case Study: Johnsonville Sausage Leverages SAP HANA for Instant Trade Promotion Feedback

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Analytics are the Raw Material for Generation of Business

Relevant Insights

Insights are Catalyst for Innovation

Speed of Insight Generation Critical to Innovation Pipeline

Innovation - Executed Successfully - Creates Competitive

Advantage, Growth, and Profitability

The Opportunity for Insight and Innovation Occurs Every Day in

Every Role at Johnsonville

What’s the ROI of Analytics for Johnsonville

Page 7: Case Study: Johnsonville Sausage Leverages SAP HANA for Instant Trade Promotion Feedback

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Reorient on the Future

Today 80% of Our Reporting and

Analytics Effort Focused on

Historical Reporting, KPI's, and

Trying To Understand What

Happened

20% of our Effort Focused on

Predicting the Future, Optimizing

Decisions and Risk Mitigation

Need To Flip The Ratio - To Allow

Time and Resources For Scenario

Planning, Modeling, Risk Mitigation,

and Business Optimization

Speed Wins

We Have To Perform the Routine

Reporting Better, Faster, and

Cheaper -Focus on Exceptions -We

Can Not Continue Reviewing

Everything.

Speed To Decision - Need to Get

Relevant Information and Insights to

Decision Makers Much Quicker

Embed Predictive Analytics in Work

Stream of Those Closest to the

Work - Enable and Empower

Members to Make the Best

Decisions

Reporting and Analytics Imperatives

Page 8: Case Study: Johnsonville Sausage Leverages SAP HANA for Instant Trade Promotion Feedback

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Analytics Pain Points

Inefficient &

Unresponsive

Significant Work in Tuning

SAP BW Environment

Too Many Tools & User

Interfaces – No One is an

Expert in Anything

80% of Analysts Time

Spent on Data Preparation

and Tactical Reporting

Immature in Data

Visualization - Drowning in

Details With Too Much Data

& Too Little Insight

Inconsistent &

Unreliable

Data and Analytics Silos

Lack of Trust in Data – Too

Many Sources, Too Complex,

Too Much Reconciliation,

Lack of Common Definition /

Language

Lack of standardization has

resulted in rework, lack of

consistency, and inaccurate

reporting

Historical

Perspective

Current Analysis is

Primarily Descriptive and

Diagnostic

Limited Predictive or

Prescriptive Analytics

Page 9: Case Study: Johnsonville Sausage Leverages SAP HANA for Instant Trade Promotion Feedback

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DSiM and TPO Program - Our First SAP HANA(r) Initiative

2012

2013

2014

2015 TPO Implementation

TPM Stabilization

TPM Implementation

RM – Dispute Management

High Radius

TPO Business Case

SAP DSiM Implementation

Demand Signal Repository

Business Case

Demand Signal Repository

Investigation

SAP BW on SAP HANA(r) Migration

Mobile BI

SAP BW on SAP HANA(r) Migration – Go Live May 2014 (4 Months)

TPM Project – Go Live Oct 2013 (10 Months); North America Retail; 4800 Active

Promotions; ~80 Users

DSiM – In Progress – Phased Go Live Through 10/14; DSiM 2.0 Ramp Up

Mobile BI (SAP BusinessObjects) – Volume, P&L Pilots with Executive Team

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Projects Objectives/Expected Benefits

TPM (Trade Promotion Management) Increase Profitability Through Improved

Forecasting and Planning

Reduce Planning Time and Effort

Increase Agility and Responsiveness

Optimize Promotions - Right Promo at

the Right Time

SAP BW on SAP HANA(r) Simplified and Integrated Syndicated

Data Analytics for Market Share and

Competitive Insight Mobile BI

Demand Signal Repository for Retailer

POS, Shipment, Inventory, &

Syndicated Data

TPO (Trade Promotion Optimization) Pricing Analytics and Optimization

Enhance Forecast Models with Causal

Information

Strategic Initiative – Trade Promotion Optimization

Page 11: Case Study: Johnsonville Sausage Leverages SAP HANA for Instant Trade Promotion Feedback

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• Required for DSiM – Provided Business Case for Investment

• Leverages Existing Investments in SAP SAP BW & BusinessObjects

• Performance Improvement for New and Existing SAP Applications

• TPM (Trade Promotion Management)

• TPE (Trade Promotion Effectiveness)

• BPC (Business Planning and Consolidation)

• Assists in Mitigating A Number of Pain Points

• Eliminates Performance as a Barrier to Adoption

• Enables Use of New Visualization and Exploration Tools

• Provides Capabilities for Advanced Statistics, Modeling and Predictive Analysis

• Decreases Effort in Database Tuning

• Future Platform for SAP - Allows For Competency Development of Internal

Staff

• SAP BW on SAP HANA(r) Much More Cost Effective Than Other Licensing

Models for our Use Case

Why SAP BW on SAP HANA(r)

Page 12: Case Study: Johnsonville Sausage Leverages SAP HANA for Instant Trade Promotion Feedback

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• Integrated and Harmonized Demand Signal Repository

• Foundational to a Number of Strategic Initiatives Including TPO, Supply Chain Visibility

and Standardized Sales and Marketing Reporting

• Single Source of Truth with Harmonized Hierarchies (speak in multiple “languages”)

• Integration With Other Planning Environments – TPM, BPC, APO

• Provide Additional Opportunities for Advanced Analytics

• Price Elasticity / Price Optimization

• New Product Launch Optimization with Daily POS and Retailer Inventory

• Out of Stock and Out of Shelf Analysis. Proactively Identify Projected Out of Stock

• Facilitate VMI Planning and Execution

• Provide Real Time Supply Chain Visibility From Factory to Store

Why DSiM and SAP HANA(r)

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DSiM

• Expand Number of Retailers for POS and DC Stock

• Add Causal and Demographic Data

• Add International Retailers and Syndicated Data

• Social Media Analytics

• Additional Syndicated Data (Panel Data)

SAP BW on SAP HANA(r)

• Shop Floor Data (MII Integration)

• Mobile Analytics and Dashboarding

• Business Planning and Consolidations (BPC)

Future Opportunities

Page 14: Case Study: Johnsonville Sausage Leverages SAP HANA for Instant Trade Promotion Feedback

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100% (Almost) Virtualized Landscape

• Entire SAP Landscape Virtualized – Except SAP HANA(r)

• Recent Announcements Regarding Virtualized SAP HANA(r) on VMWare

• Few Servers Still Bare Metal (Fax,VoiceMail,TMS,Show&Share,Domain Controllers)

Cisco UCS B Series Servers, Cisco Network, EMC and IBM Storage

3 Virtual Center Instances - Lab, Production Servers, VDI Farm

• 350 Virtual servers

• 500 Virtual Desktop Clients

• Utilizing vCloud Suite Advanced, Horizons View, Horizons Workspaces, vCOPS,

vCOPS for View

4 tier landscape with SAP applications – All Virtualized

• Dev/Test, Sandbox, QA, & Production

• Database: MS SQL, Livecache, & SAP HANA(r) – about 15 TB Compressed

Current Infrastructure Landscape

Page 15: Case Study: Johnsonville Sausage Leverages SAP HANA for Instant Trade Promotion Feedback

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• Provisioning Of Resources Has Gone From Weeks To Hours

• Aggressive Power, Cooling, And Rackspace Savings Have

Allowed Us To Avoid Costly Data Center Upgrades

• Rapid Provisioning Allows For More Aggressive Timelines For

Project Implementations

• Improved Performance Of SAP Applications Over Physical

Boxes With Less Resource Allocation

• Hardware Refreshes Are No Longer An Issue Due To Vmware

Migration Features

• Dramatically Lowered RTO (Recovery Time Objective) for

Disaster Recovery

Virtualized Landscape Advantages

Page 16: Case Study: Johnsonville Sausage Leverages SAP HANA for Instant Trade Promotion Feedback

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Cisco Starter Scale-out Solution for SAP SAP

HANA(r) with EMC: 2 +1 (1024GB Active, 512GB

Standby)

Cisco UCS Platform

• 2 x 6248UP Fabric Interconnects:

• 12 port licenses, Layer 2 card

• Expansion module

• 1 x UCS 5108 Chassis with 2204 IO Modules

• 3 x B440 M3 Blades

• 2.4 Ghz E7-4870 CPUs (4)

• 512 GB Ram per Blade

• 1280 VIC

Storage Platform

• EMC VMX5300 DEP – 25 Drives

• Disk Array Enclosure

• Control Station

• SPS with 2 PSU’s

• Blade Enclosure (data movers)

SAP HANA(r) on Cisco – Technical Landscape

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• Fits With our Existing Standards and Platforms

• For Entry Level Environment - Lowest Scale Out Price Point

Available at the Time

• Full Nexus Fabric (100% Cisco Networking)

• Upgradeable to 20+TB compressed DB Support

• Converged FCoE (Fiber Channel Over Ethernet) directly into

FI’s (Fiber Interconnects) to Lower Cost of Cards and Network

Runs

• High Availability Support

Why Cisco for SAP HANA(r)?

Page 18: Case Study: Johnsonville Sausage Leverages SAP HANA for Instant Trade Promotion Feedback

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32,000+ Unique UCS Customers

#1 Cloud Infrastructure

90+ world record performance benchmarks to date

3,850+ UCS Channel Partners

#2 WW market share in x86 blades

More than 75% of all

customers have invested in UCS

Fortune 500

#1 Networking Company

#1 Integrated Infrastructure

#1 Americas Market share in x86 blades

Page 19: Case Study: Johnsonville Sausage Leverages SAP HANA for Instant Trade Promotion Feedback

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Cisco UCS Blades – USA Market Share 1

USA

IDC WW Server Tracker 2014Q1, May 2014, Total Factory

Rev

USM$ 2010Q1 2010Q2 2010Q3 2010Q4 2011Q1 2011Q2 2011Q3 2011Q4 2012Q1 2012Q2 2012Q3 2012Q4 2013Q1 2013Q2 2013Q3 2013Q4 2014Q1

Cisco $24.448 $40.454 $57.840 $72.446 $114.513 $117.284 $137.313 $151.643 $159.425 $189.293 $186.720 $230.426 $208.910 $268.721 $292.111 $298.409 $288.653

Dell $34.289 $44.266 $66.710 $73.516 $69.241 $77.849 $52.275 $78.393 $83.219 $81.720 $74.500 $88.515 $78.048 $90.205 $96.800 $90.305 $83.635

HP $235.273 $283.974 $291.355 $357.363 $272.595 $367.852 $356.735 $391.930 $307.380 $448.816 $341.623 $394.942 $317.714 $329.722 $358.500 $367.317 $245.097

IBM $129.247 $117.001 $190.533 $160.989 $107.531 $108.255 $135.592 $143.402 $110.778 $87.256 $146.953 $159.118 $93.006 $70.792 $166.967 $147.009 $68.267

Lenovo $0.000 $0.000 $0.000 $0.000 $0.000 $0.000 $0.000 $0.000 $0.000 $0.000 $0.000 $0.000 $0.000 $0.000 $0.000 $0.000 $0.000

All Others $20.87 $17.91 $18.32 $23.39 $18.13 $21.30 $20.39 $25.22 $38.71 $41.87 $35.20 $38.69 $20.89 $27.09 $39.80 $18.50 $20.50

Tot Fac Rev $444.13 $503.61 $624.76 $687.71 $582.01 $692.55 $702.31 $790.59 $699.52 $848.95 $785.00 $911.69 $718.57 $786.53 $954.18 $921.54 $706.16

% Share of Fac

Rev 2010Q1 2010Q2 2010Q3 2010Q4 2011Q1 2011Q2 2011Q3 2011Q4 2012Q1 2012Q2 2012Q3 2012Q4 2013Q1 2013Q2 2013Q3 2013Q4 2014Q1

Cisco 5.5% 8.0% 9.3% 10.5% 19.7% 16.9% 19.6% 19.2% 22.8% 22.3% 23.8% 25.3% 29.1% 34.2% 30.6% 32.4% 40.9%

Dell 7.7% 8.8% 10.7% 10.7% 11.9% 11.2% 7.4% 9.9% 11.9% 9.6% 9.5% 9.7% 10.9% 11.5% 10.1% 9.8% 11.8%

Hewlett-Packard 53.0% 56.4% 46.6% 52.0% 46.8% 53.1% 50.8% 49.6% 43.9% 52.9% 43.5% 43.3% 44.2% 41.9% 37.6% 39.9% 34.7%

IBM 29.1% 23.2% 30.5% 23.4% 18.5% 15.6% 19.3% 18.1% 15.8% 10.3% 18.7% 17.5% 12.9% 9.0% 17.5% 16.0% 9.7%

Lenovo 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

All Others 4.7% 3.6% 2.9% 3.4% 3.1% 3.1% 2.9% 3.2% 5.5% 4.9% 4.5% 4.2% 2.9% 3.4% 4.2% 2.0% 2.9%

Total 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 1 Source: IDC Worldwide Server Tracker 2014 Q1, May 2014

Page 20: Case Study: Johnsonville Sausage Leverages SAP HANA for Instant Trade Promotion Feedback

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For more information

www.cisco.com/go/sap

Cisco White Papers

Considering Cisco UCS as a Preferred Platform for SAP HANA

Building a Trusted SAP HANA Data Center

Cisco Leads the way with SAP HANA Tailored Data Center

Integration (TDI)


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