Date post: | 17-Jan-2018 |
Category: |
Documents |
Upload: | elmer-sanders |
View: | 221 times |
Download: | 0 times |
VeriFone ConfidentialSeptember 2004 1
Leo KassoumisManager
Cards and Consumer Banking Products Support Division
Case Study
VeriFone ConfidentialSeptember 2004 2
About Alpha Bank
Alpha Bank, founded in 1879, is the second largest Bank in Greece
With more than 550 Branches, Alpha Bank Group is also active in the international banking market, with presence in Cyprus, Romania, Bulgaria, Serbia & Montenegro, Albania, FYROM as well as in New York and London
Alpha Bank won the Best Greek Bank award for the year 2005, by Euromoney organisation
Alpha Bank is listed in the Athens Stock Exchange
VeriFone ConfidentialSeptember 2004 3
Alpha Bank Card Business
A pioneer in:• introducing payment cards • developing acquiring network
even before the booming of the consumer credit market in Greece
The sole Issuer and Acquirer of all three major International Brands (Visa, MasterCard, American Express)
The largest Issuer & Acquirer of Visa cards in the country
Since 1995 the exclusive Issuer & Acquirer of American Express cards
Comprehensive portfolio with a range of products for all customer segments
Alpha Bank has a large acquiring network of more than 40.000 POSs called Alphalink
VeriFone ConfidentialSeptember 2004 4
Alpha Bank – Merchant Acquiring
1989 - Commenced card acquiring for Visa in Greece1990 - Launch of Alphalink, the Bank’s proprietary POS terminal
network servicing Visa cards with Verifone terminals1995 - Commenced sole card acquiring for American Express in Greece 2001 - Commenced card acquiring for MasterCard
- Achieved No.1 status in card acquiring (by volume) 2003 - First to launch Verified by Visa secure e-commerce
- Agreement with Eurobank to share POS networks 2004 - First fully EMV compliant Olympic Games facilities on GSM and
fixed line POS terminals2005 - Development of the infrastructure for the smart, chip based
XLS loyalty scheme called “BonuS”
VeriFone ConfidentialSeptember 2004 5
Alpha Bank & Printec - Verifone 1990 – The beginning of a successful cooperation
• The first customer of Verifone in Greece with Tranz family of terminals
• Alpha Bank with the help of Printec launched the first electronic data capture network in Greece (Alphalink) facing the following challenges:
– Completely new transaction environment to merchants requiring extensive training and efficient HELP DESK services
– Unstable communications environment mainly in the islands– High communication costs– Not efficient Terminal Management System– Low speed terminals with apprx. 30 secs transaction time– Floor limit environment with high fraud
VeriFone ConfidentialSeptember 2004 6
Alpha Bank & Printec - Verifone
Working together – «ΜΑΖΙ»• To resolve the communication issues, we have incorporated
ALPHALINK to ALPHANET the Bank’s on line network
PSTN
Alphanet covering all Greece
Local callsLower costs
TMS Acq. Host
X25
High Volume Environments(e.g. Supermarkets – Large retailers)
On line connection
Alphalink Terminals
VeriFone ConfidentialSeptember 2004 7
Alpha Bank & Printec - Verifone Working together – «ΜΑΖΙ»
• To face the high fraud within the floor limit environment– We introduced a very sophisticated hot file management:
Hot files downloaded every night to the terminals
• To face the need for frequent upgrades of the application software:
– We designed and implemented a new Terminal Management System which became in the years to come a standard for the Greek market
• To improve in transaction speed and application efficiency:– We migrated the network to an ISO 8583 environment
VeriFone ConfidentialSeptember 2004 8
Alpha Bank & Printec - Verifone Working together – «ΜΑΖΙ»
• Athens 2004 Olympic Games– The first ever fully EMV compliant POS network in all
Olympic venues– Network of 650 Verifone Omni 3750– A 24/7 support plan established and executed to detail– Olympic project has been the biggest EMV cross
border interoperability test in history
• Successful rollout of EMV on Verifone terminals all over Greece
VeriFone ConfidentialSeptember 2004 9
Alpha Bank & Printec - Verifone Working together – «ΜΑΖΙ»
• BonuS
– High-tech multi merchant loyalty program based on the Welcome XLS platform, introduced in the Greek market by American Express and Alpha Bank
– Launched recently utilizing Verifone Omni 3750 and Vx510 terminals
– Great effort to integrate successfully the EMV application software with the XLS platform
VeriFone ConfidentialSeptember 2004 10
Major challenges for Greek Acquirers Multiple terminals per merchant, easy for the merchant
to switch bank • Merchant selects which terminal to use based on 2 factors:
– Lower discount rates– Higher transaction speed
Need to consolidate different terminal networks and lower the costs• Cardlink – Alpha Bank, Eurobank, Diners
Terminal reliability is key, together with back office systems reliability:• Terminal Downtime can push merchant to switch to other bank• Merchants easily get rid of slow or malfunctioning terminals
VeriFone ConfidentialSeptember 2004 11
Printec - Verifone Key strengths for Alpha Bank
Efficient Local Support for HW & SW
Product range
Product Quality and Reliability
Software flexibility
Alpha Bank’s POS network• 10.000 Tranz 460 terminals• 8.000 Omni terminals• Recently we placed an order for Vx510 terminals• We are investigating the possibility of utilizing Vx610 WiFi
terminals for special environments
Thank You!Thank You!