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PHONE2ACTION.COM (866) 205-2315 | 1401 Wilson Boulevard, Suite 100, Arlington, VA 22209 CASE STUDY: LYFT Lyft, a leading transportation company that allows drivers to share rides, uses Phone2Action’s mobile advocacy tools to amplify the voices of community members across the U.S.—making it easier for them to let their elected officials know about their support for Lyft’s ridesharing services. LYFT USES: • Email whipper tools • Patch-though calling tools • Tweet-the-official tools • Facebook-the-official tools Since 2014, Lyft has used Phone2Action’s advocacy tools in more than 50 cities and states to make it easier for people to advocate for ridesharing laws, from Seattle to Miami. In one campaign, Lyft targeted passengers and drivers in California with an urgent alert to voice their opposition to legislation that would drastically hurt ride-sharing in the state. Of the people emailed, 28% took action by contacting their legislator to voice opposition against the legislation. That conversion rate is 14x the normal conversion rate for an advocacy-related email. “The Phone2Action platform is powerful, allowing us to be independent and have control over our campaigns. They also have great customer support; help was always available when we needed it. Best of all, we can create campaigns and get them up and running in less than an hour, allowing us to be responsive to the rapidly changing reality of local and state politics. People that take action through a P2A campaign are important parts of our advocacy efforts and often testify on our behalf at hearings.” — Jeremie Vella Senior Manager of Digital Organizing (202) 417-8154
