Case Study Marketing Ppt Bec Bagalkot Mba

8/2/2019 Case Study Marketing Ppt Bec Bagalkot Mba

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u ec : ar e ngmanagement

Case study

Submitted by BABASAB PATIL


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FACTS

Satish sehajpal was specialized in catering who has 20 years

work experience in air force.

After his father death he return back his native place Hyderabad.

Satish was searching for good occupation.

He observed advertisement that is sale of meat processing plant

and slaughter house.

That plant name is M/s Bindu & Gautam. The company earning

profit from the time it started.

Satish sehajpal could ready to spend to buy a plant

The deal went thoroughly, quickly & he was happy because of

being an industrialist.


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Cont

Satish felt that the local meat market was too wide to

be covered at ones it will turn to luck. The directions

of directions of sehajpal, the detailed study conducted

by dastidar.

After collecting the details he suggested that initially

M/s Bindu & Gautama Should concentrate on selling

their product in the states of Maharashtra & Andhra

Pradesh.


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Problems

The problem was most difficult area of working was Kickbacks,

speed money, tips etc

Secondly there was the problem of purchasing proper inputs and

organizing timely transportation.

Third & most important was quality control.

Arrangements of non accepted consignment or those returned

from abroad or not sent there at the least moment was a real

problem.


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The products which are exporting being reduced

or orders being cancelled sometimes.

And competition of Asia and African countries

had been viewing the meat markets in the

middle east.


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core problem

And actual the problem was after deciding to dobusiness in domestic market. And choose segment

of market for their product.


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Alternatives solutions

Upper segment of the market where the customer are

willing to pay additional prices of high quality and

packed meat. This segment would like fat free.

Institutional sale to hotels, restaurants, hospitals,

hostels it to take up the whole attention to increasednot only the output but a portion of the meat being

exported. To sale the product to middle level bazaar it require.


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Evaluation of alternatives

Upper segment Market

Advantage

This meat is contain fat free.

High quality

Low investment.

Time saving

This segment could consume all the additional

production being planned.


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Disadvantage: Customer have to pay additional price.

This product is not suitable for domestic market.

The little chances for returning the consignment.


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Institutional of sales

Advantages:

Bulk sale.

Lower prices

Not much advertising would be needed.

Disadvantages:

Change in bulk of packaging.

Here the product have to be changed to suit Indian

cuisine.

So time is consuming here.


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Middle level bazaar

Advantages Low price may increase the size of market.

Whole market will be covered.

Disadvantages

More time required.

More Advertisement expenses. High cost of production.


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justification

Here we selected second alternative because

Institutional markets are characterized by low budgets

and captive patrons.

Here zero level distribution channel is adapting,

Manufacturer

Customers

It absorbs not only the increased output but a substantialportion of the meat being exported.


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Cont..

Bulk packaging, it helps to reduce the cost of packaging.

Not much advertise would be needed.


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conclusion

Based on evaluation of all alternatives we came to knowthe institutional segment is more suitable for the M/s

Bindu & Gautama's company.

Date post:	06-Apr-2018
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Case Study Marketing Ppt Bec Bagalkot Mba

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