Connect the dots
OUTREACH &
ENGAGEMENT
Montreal, Quebec, Canada.
1980s&1990s
RoadstoOpportunity
TheBigDrain
105,000 Jews
89,000 Jews
Wait!Stay!
PROMontreal
Strategy?
In theory a good idea
21C
WHAT’STHEWHAT?
North American Trend
• Young people (23-35) tell us they want to negotiate their religious, cultural and ethnic identity*
• See themselves as people of the world
• Majority hunger for episodic experiences fitting into their frantic lifestyle
• Many prefer informal and expressive rather than ritualistic and institutional experiences
Reboot study: OMG! How Generation Y is redefining Faith in the iPod Era
MontrealLandscape
Feh. Jewish, shmewish!Uch. Go away, CJA.Oy. Too cool for shul!
HighConcept
CollaborativeMission
MAKEYOURMOVE!
What we need to be doing
• Increase entry points to Jewish life and experiences
• Track and connect young adults to people, opportunities and organizations
• Long-term, provide transition points to philanthropic and volunteer involvement opportunities with FCJA, its family of agencies and the Community-at-large
WithaJewishTwist
Outreach&Engagement
REPRESENT!
The result of our efforts…
THE OUTREACH & ENGAGEMENT INITIATIVE
• A unique, centralized, systematically implemented and community-wide movement
– Deepening the Jewish experience of the less affiliated– Infusing new Jewish energy into the mainstream– Connecting young Jews to Jewish experiences
WHERETHEYAT?
IT’SABOUTFLOW!
ENDGAME!
HESHOOTSHESCORES!
The Goals
• Reach-out to and identify (new) young Jews
• Seed 20 grassroots initiatives
• Develop 5 partnership projects with existing organizations
• Initiate at least 2 community-wide and inspirational projects/initiatives
• Track participants and their interests and funnel into personalized social and philanthropic engagement
HESHOOTSHESCORES!
The Tools
PHASE I
• Incubation funding
• Social networking strategy for O & E to reach-out to target
• JCN competency buildingwww.abitoffthetop.com
HESHOOTSHESCORES!
The Players
PHASE I
• Connectors
• Entrepreneurs
HESHOOTSHESCORES!
The ToolsPHASE II
• Educational programs on:– social networking tools (to build tribes); and,– event planning techniques programs/events
• Internet-based content aggregate for Montreal Jewish activities aimed at target age
• Social Activism Network
ADDVENTURE!Some projects currently on our Venture radar
Social Activism Network Mile-End Chavurah Hazon training
Tech Circle Chulent contest Hummentashen bake-off
Tennis Tournament Climate Project Shoreline Clean-Up
Torah study groups JALOM High Holidays Sukkah City
Jerusalem Drummer's Circle GA’AVA Nomad Festival
Improv Everywhere Kosher Sex Talk A Taste of the Old Country
Jewish Film Club Jewish World Service Writer's Workshop
Summer Literary Seminars Jewish Yoga Palestinian Camper Poetry
Digital Museum Contest Pinkrubi ZYN
Iron Chef Holiday Cooking Hidden Faith Salon
Jewish Comedy Club Shtetl on the Shortwave Holiday parties
Snip!
SukkahintheCity!
Writer’sWorkshop!
UPLOADLOWDOWN
Sample from top six grassroots initiatives
• 550+ young adults register - more than half unknown to FCJA
• 150 community connectors met- 30+ projects potentially entering venture pipeline
Connect the dots
OUTREACH &
ENGAGEMENT
CONNECTING THE DOTS