1
Stylesight’s strong database of trend reports helps us know that our designs will be on-trend and ensures that we are in synch with leading fashion houses, such as Prada and Zara, as well as our clients. —Joey Chan, assistant manager “ ” Stylesight.com is the industry-leading global content and technology solution for professionals in the style, fashion and design sectors, dedicated to inspiring and enabling creativity for its over 40,000 end-users around the world. Combining visionary trend forecasting and indispensable analysis with an online workspace designed to help analyze and anticipate the ever-changing marketplace, Stylesight brings value to designers looking for inspiration and more time to be creative, as well as managers looking for cost savings and ROI. Contact us: [email protected] The Nameson Group specializes in knits, sweater, and cashmere manufacturing for more than 80 of the world’s leading clothing brands. Headquartered in Hui Zhou, China, Nameson exports its products to Europe, the United States, Australia, Southeast Asia, and others markets. The Nameson Group embraces technology to support innovation and design creativity. Trend forecasting is important to Nameson customers, and to optimize its forecasting accuracy, the company chose Stylesight. We use many Stylesight features, including runway analysis, trend reports, research on men’s and women’s sweaters, image search, market information, and design tools” says Joey Chan, assistant manager for Nameson Group. Nameson’s design team creates seasonal collections, while its development team focuses on technical stitching. Both teams rely heavily on Stylesight for trend forecasting and creative inspiration. “Stylesight’s strong database of trend reports helps us know that our designs will be on-trend and ensures that we are in synch with leading fashion houses, such as Prada and Zara, as well as our clients.” says Chan. customer success story CHALLENGES • • • • QUALITY OF CONTENT Accurate information about world trends with runway coverage in 10 cities Breadth of services and reports provided, including more than 350 reports per month 9 million high-resolution images with multiple views and close-ups, with 10,000 images added daily Easy-to-review information ranging from broad concepts to specific details across sweater, woven, and garment categories PRODUCTIVITY Accurate trend forecasting and analysis help reduce market risk Ability to coordinate trend perspectives with customers helps maximize customer satisfaction with Nameson products • • STRATEGIC Accurate trend forecasting and analysis help reduce market risk Ability to coordinate trend perspectives with customers helps maximize customer satisfaction with Nameson products • • Sought additional sources of inspiration to create a competitive advantage. Needed accurate trend forecasting to support its seasonal collections created for customers. Required rich research capabilities, and design tools for delivering on-trend designs and maximizing productivity. • • • WHY NAMESON GROUP CHOSE STYLESIGHT NAMESON GROUP
