Date post: | 16-Aug-2015 |
Category: |
Presentations & Public Speaking |
Upload: | stephanie-sanchez |
View: | 208 times |
Download: | 1 times |
West Texas A&M University
A Case Study by:
Liz LopezStephanie Sanchez
Background Information • Public University
• Founded in 1910
• Canyon, Texas
• 8,900 students
• Undergraduate and
Graduate programs
• The mission of The
Office of
Communication &
Marketing is to develop
future applications on
the web and mobile
devices for the
University.
Mission Statement
Stakeholders
• Anyone affiliated
with the website or
WT
• Potential students
• Alumni
• Current students
• Biggest stake
holders: Donors
Office of Communications & New Media• University’s Social Media presence
• The University uses social media to try to reach a
variety of audience each social platform has a link to
the University’s website for further information.
• Campus Map & Tuition Calculators
• Students have access to these two through
the University’s phone app.
• Cisco Digital Monitors around campus (done by
IT)
• Constant updates• 180 editors around the university who have
access to updating the website• Content Editors Include:
• Department Directors• Assistant Directors• Deans
Social Media
Facebook:
• 18,000 likes• 1-3 post a
day • Content
written by writer and producer.
Followers: 2,700
Following: 200
Post an average of 1-
2 times a week
Instagram TwitterFollowers: 7,000
Following: 1,000
Post an average of
once a day
FLICKR:• Ran and paid for by
school photographer
YouTube:• Subscribers: 291
• Commercial free
videos
• All videos for WT
are linked in
through YouTube
Measuring Media
• The University’s website is measured through Google Analytics
• Social media:• Reports from
Facebook and Twitter
• Google Adwords
Conclusion:
Overall, the goal for The Office of Communication & Marketing is to develop a better strategy to reach more audience. They would like to see how their audience are getting drawn into their website and they are getting familiar with KPI so they can be able to measure how they are reaching their audience.