Date post: | 14-Dec-2014 |
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Education |
Upload: | cherylhuin |
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Case Study
Lays Do us a FlavourToyota CamryEffect
Company Overview SM In Action Victory ? Yes! Screen Shot(s)
Company Overview• A brand name • A name of the company • Founded the chip brand in 1932 • Largest snack food company in the Southeast• America's favourite potato chip.• Currently controls 59% of the United States savoury
snack-food market.
Company Overview SM In Action Victory ? Yes! Screen Shot(s)
Social Media in Action• Having a campaign , Do Us A Flavor. • Allows the legal residents to submit an idea • a new flavour of potato chip • type of chip you envision • description of your flavour.
• Advertise on social networking websites• Publicize a video on YouTube
Company Overview SM In Action Victory ? Yes! Screen Shot(s)
Victory !• Many entries were submitted• Campaign carried out for 3 years • set the Guinness World Record on Facebook • 1.5 million new “likes” in 24 hours
Company Overview SM In Action Victory ? Yes! Screen Shot(s)
Screen Shots
Company Overview SM In Action Victory ? No! Screen Shot(s)
Company Overview SM In Action Victory ? No! Screen Shot(s)
SOCIAL MEDIA IN ACTION
• Camry Effect Campaign to promote the 2012 model
• Created several twitter accounts to send Tweets to people about “Camry Effect a Friend” Giveaway!
Company Overview SM In Action Victory ? No! Screen Shot(s)
SOCIAL MEDIA IN ACTION
• Camry Effect Campaign to promote the 2012 model
• Created several twitter accounts to send Tweets to people about “Camry Effect a Friend” Giveaway!
Company Overview SM In Action Victory ? No! Screen Shot(s)
Victory? No!
• Being criticized• Twitter users find it irritating
• Unwanted spams• Some users are not interested in this
campaign
Company Overview SM In Action Victory ? No! Screen Shot(s)