Case Study of Promotion of Assassin's Creed
Game can be played on multiple consoles
Publicity from Magazines and Website
Magazine Advert
Website
Activity
• Choose one Video Game that you are familiar with
• Provide a slide with the following information:– Overview of game, audience, rating, plot, genre, etc– Three examples of promotional techniques:
• Billboard, magazine advert, radio advert, trailer, review, magazine cover, magazine articleAnnotate
– Annotate each slide, showing your understanding of how each promotional text relates back to your chosen Video Game