Re-positioning RM Results:  

The e-assessment experts align brand and content for big results in

2015

Starting point (Heather)

Project Goals In branding, we wanted to emphasise ‘e-marking’. We also wanted to:

• Simplify

• Consumerise

• Clarify proposition In content marketing , we wanted to:

• Increase digital presence via new formats: Infographics, SlideShare, YouTube

• To appeal to a more international audience, using content from customers globally.

Kicking off:

Re-positioning via brandingProtect our current accounts: Upsell, Cross sell, contract renewals, reposition as strategic partners.

Grow new business: Expand internationally, building pipeline in 2016, profile raising amongst targets and potential partners.

Content marketing beginsWe endeavoured to create a unique customer experience and to have our brand apparent in all visual and content elements of our digital presence

We jumped in and began to leverage & re-purpose existing content digitally: From large reports to blogs, people stories and tweets!

The Carribbean Examinations Council – Vanessa Ryan, on e-Marking:

Business solutions, not software

People stories, not software use cases!

Software is so 2000! People want to hear about solutions

Topical, timely issues.

Answers, not technology.

CIO.com

The people stories

Getting Social

It’s working

April 2015 e-newsletter

April 2014 e-newsletter

31% increase in followers since January

Looking to The Future

Thank YouRe-positioning RM Results:

The e-assessment experts align brand and content for big results in 2015